Nowadays, there is nothing that hot pot can’t fix. If one meal can’t be done, then have another one. Visible hot pot charm. In fact, in ancient times, hot pot was already a well-known "palace dish". The members of the royal family, Zhong Qianlong and Cixi, were enthusiastic fans of hot pot, and the royal banquet guests also liked to eat hot pot. When Emperor Jiaqing ascended the throne, he held a "thousand banquets". According to statistics, 1550 hot pots were used at that time, which was called the biggest hot pot banquet in history.

People in the Han Dynasty were so particular about eating hot pot.

In the Song Dynasty, hot pot has become a popular food. At that time, there was a custom of "warm winter" among the people, and a "heater meeting" was held on the first day of October every year. Meng Yuan’s "Dream of Tokyo" contains: "In October, there will be charcoal in the stove, and people will buy wine for the stove party." On this day, every family will celebrate around their own stove, or have a barbecue or a hot pot.

However, in the Western Han Dynasty, people began to use "dyeing cups" and "dyeing stoves", that is, small hot pots used by single people in ancient times. Obviously, "dyeing cup" and "dyeing furnace" are the embryonic forms of contemporary hot pot utensils.

Bronze Wending (Western Han Dynasty) Unearthed from Liu He’s Tomb

It is recorded in Lv’s Spring and Autumn Annals that "dyed soy sauce is also available" and "dyed cup" is mainly filled with sauces and salts. The stove under the copper dyeing machine is used to heat the sauce.

Ancient dyeing furnace

Because hot pot was only eaten by aristocrats at that time, "dyeing furnace" was very popular among aristocrats. Some of them were a combination of furnace and cup, and it was important to add a tray under the dyeing furnace to receive the ashes of charcoal fire.

For example, a set of dyeing stoves excavated in the tomb of Liu He, a sea faint, consists of three parts: ear cups, charcoal stoves and chassis, which are exquisitely made and very particular.

In the Han Dynasty, there were all kinds of hot pot utensils. From the material point of view, there were not only bronze hot pot, iron hot pot and pottery hot pot, but also Yuanyang pot, which was used to cook different dishes.

It is said that Liu Fei, the king of Jiangdu in the Western Han Dynasty, loved hot pot very much, and what he ate was a "griddle ding" similar to a mandarin duck pot. However, the closest thing to the current Yuanyang pot is the "five-cooked kettle" used by the people in the Three Kingdoms period, which has five compartments, which are similar to the current Yuanyang pot, and five flavors can be simultaneously transferred in the five compartments to facilitate eating.

Winter in Qing dynasty

It must smell of hot pot.

Hot pot with a history of 1900 years became popular in Ming and Qing Dynasties. At that time, there were not only hot pot dishes such as "raw mutton" and "cooked beef", but also the craft of making utensils was more elaborate. Eating hot pot was very popular in Qing dynasty, which was an indispensable delicacy in winter court, and the tableware of hot pot was also dazzling.

In Yuan Mei’s explosive cookbook Suiyuan Food List, it is also mentioned that "in winter, guests are accustomed to hot pot", and the nobles of the palace are also very fond of hot pot. The degree of love of hot pot by Emperor Qianlong and Empress Dowager Cixi mentioned at the beginning of the article promoted the diversification of hot pot in Qing Dynasty.

Diamond fancy hotpot with cloisonne enamel pattern (late Qing Dynasty)

Hua Enamel Flower Wen Xi Zi Hotpot (Qing) Collected by the Palace Museum

Yinshouzi hot pot is said to be a favorite of Empress Dowager Cixi.

It is reported that Ganlong has visited Jiangnan many times, and every time he goes, he has hot pot. According to the Collection of Archives and Historical Materials of Qing Dynasty, on the 10th day of the first month of the forty-eighth year of Qianlong, Qianlong held a 530-table palace hot pot banquet, with "two hot pots per table".

Jin Yi’s "Maid-in-waiting Talk to Record" records: "Every winter, we have to eat hot pot for three months in the palace. From October 15th of the lunar calendar, hot pot will be added to every meal. The pot will not be removed until the sixteenth day of the first month of the following year. "

Cixi is even more creative in eating hot pot. She created a chrysanthemum hot pot-the bottom of the pot is chicken juice or broth. When boiling, she put in a few slices of raw chicken and fish fillets, and covered the pot to stew for a while. Open the lid again and put in the carefully treated Jin Ju petals. This chrysanthemum hot pot later became a famous court dish.

Nowadays, hot pots have spread all over the streets, whether it’s a spicy hot pot full of spicy flavor or a sour soup hot pot full of fragrance, it’s only a "happy" when you go down. Winter has arrived, eating hot pot is just the time, about three or five friends or a family get together and sit around. Talk about the history of hot pot while eating it. After all, people are 1900 years old.

It’s time to play the sideline ~

Write | Jane

　　Farewell to "Top Flow" Shopping Mall

　　After more than 20 years of operation, () I finally chose to bid farewell to this "top flow" shopping mall in Beijing.

　　On February 14th, Wangfujing announced that the Lease Contract between Beijing Xinyansha Holdings (Group) Co., Ltd., a wholly-owned subsidiary, and Beijing Century Jinyuan Shopping Center Management Co., Ltd. for the operating site of Beijing Jinyuan Xinyansha MALL will expire on March 31st, 2025.

　　After the expiration of the contract, that is, from April 1st, Beijing Jinyuan New Yansha MALL, Beijing Yansha Friendship Mall Jinyuan Store and Beijing Guiyou Building Jinyuan Store will stop operating.

　　At the same time, Beijing Century Jinyuan Shopping Center also announced that it will take over the new Yansha rental area from April 1. The shopping center will continue to operate normally at that time. At present, Century Jinyuan Shopping Center has completed the handover and signing with the cooperative brands in the venue.

　　Wangfujing has cooperated with Century Golden Resources for so long and chose to leave at this time. What kind of business considerations are hidden behind this?

　　Farewell to Century Jinyuan

　　Century Jinyuan Shopping Center, located at No.1 Yuanda Road, Haidian District, has been in operation for 20 years since its opening in 2004.

　　With a construction area of 680,000 ㎡, the project became the largest single commercial project in Asia in that year, filling the gap that there was no comprehensive shopping center in Jingxi at that time.

　　Century Jinyuan Shopping Center includes several main stores, including Jinyuan New Yansha Mall, Yansha Friendship Mall and Guiyou Building, as well as the home of home stores and the large-scale Lotus Supermarket.

　　Among them, the leased area of Jinyuan New Yansha MALL is 182,000 ㎡, including 42,000 ㎡ for Jinyuan Store of Yansha Friendship Mall and 13,000 ㎡ for Jinyuan Store of Guiyou Building. The whole project is operated and managed by Beijing Xinyansha Holdings, a wholly-owned subsidiary of Wangfujing.

　　Relevant data show that Jinyuan New Yansha Mall achieved sales of 1.36 billion yuan in 2007, an increase of 223% compared with 2005, and the occupancy rate of shops reached 95%, making it profitable for the first time. And set a record of sales of 2.2 billion yuan, rent collection rate and rental rate of "double hundred" in 2023.

　　Not only that, Beijing Xinyansha Holdings is also one of the profitable subsidiaries of Wangfujing. The annual report shows that in 2023 and the first half of 2024, the company achieved net profit of 368 million yuan and 196 million yuan respectively.

　　Even so, Wangfujing abandoned Jinyuan New Yansha MALL and chose not to participate in the subsequent operation, striving to speed up the layout of new commercial tracks.

　　"The company is in the critical period of format iteration and the incubation period of new format development. The company will accelerate the iteration of format and store structure, optimize the development model and factor allocation, continuously improve the operation quality, deeply tap the market potential, and continuously renew its business content." Wangfujing said.

　　Of course, after the withdrawal of Wangfujing, the leased area of New Yansha will be fully taken over by Century Jinyuan.

　　It is reported that Century Jinyuan Shopping Center will start to carry out zoning transformation, and Section A of the west area of the project is the first phase transformation area, during which other areas will continue to operate. The project plans to build five cultural theme spaces: the city light, the Oriental Beauty School District, the city market, the impromptu time zone and the main road.

　　In this regard, industry analysts believe that the current Century Jinyuan Shopping Center has been slightly old, facing the pressure of customer loss. Through large-scale upgrading, we can introduce more new brands and formats in line with the current consumption trend to attract young people, thus enhancing our competitiveness in regional commerce.

　　Speed up the layout of duty-free business

　　While giving up Jinyuan New Yansha MALL, Wangfujing is also accelerating the layout of tax-free business.

　　On February 14th, the joint venture company jointly established by Wangfujing and () completed the establishment registration procedures. The company is used to operate the duty-free shops in Wuhan located in the shopping center of Wuhan International Plaza.

　　In fact, after obtaining the qualification of duty-free goods in June 2020, Wangfujing began to actively promote the landing of duty-free formats. At present, a number of duty-free projects have been laid out nationwide, including duty-free shops in outlying islands, port duty-free shops and city duty-free shops.

　　Among them, Wangfujing International Duty Free Port, the company’s first tax-free project for outlying islands, opened in January 2023; On January 24th, 2025, Wangfujing Duty Free Shop in Harbin Airport, the first port duty-free project operated by Wangfujing, was opened to the public.

　　The accelerated expansion of duty-free business is rapidly becoming a new growth point of Wangfujing’s performance. The financial report shows that in the first half of 2024, Wangfujing achieved a total revenue of 6.035 billion yuan. Among them, the tax-free business income was 172 million yuan, and the income increased by 121.17% compared with the same period.

　　Compared with the negative growth or slight growth of department stores, shopping centers, outlets and specialty store, Wangfujing’s duty-free business has full potential.

　　However, Wangfujing also admitted that the tax-free format of enterprises is still in its infancy, and due to factors such as business area, the income ratio is only 2.64%.

　　In the future, it is not known how much development space the duty-free business can bring to Wangfujing.

　　Cctv newsLadies and gentlemen, don’t be surprised. This is the year 2017— The sixth question of the fifth-grade mathematics examination paper for monitoring the teaching quality at the end of the 2018 school year (last). On January 26, this math test question was madly transmitted in the WeChat circle of friends of many netizens in Nanchong.

　　The students’ answers are varied.

　　Some students replied: "The captain of the ship is over 18 years old because minors can’t drive cargo ships"; Some students replied: "The captain of the ship is 36 years old because he is very narcissistic"; Some students solemnly replied: "It is not certain that the number of sheep and goats has nothing to do with the age of the captain, and it is impossible to find out the age of the captain."

　　Official response: Investigate students’ questioning consciousness and critical consciousness of mathematics problems.

　　On the 26th, the official WeChat of the Propaganda Department of Shunqing District Committee of Nanchong released the "Knowledge Test Site Description" of Shunqing District Education Teaching and Research Section on this topic. According to this statement,The purpose of the topic test center is to examine students’ questioning consciousness, critical consciousness and independent thinking ability in mathematics problems.

　　As for the design reason of this question, the explanation says: "Some surveys show that primary school students in our country generally lack the questioning consciousness and critical spirit of mathematical problems." In view of this, it is designed as a knowledge test center in the final exam of primary school in this issue (such questions have appeared in the final exams of primary school students in many places in China). Strive to lead students to dare to challenge authority, break the mindset and cultivate a good spirit of questioning. "

　　What do netizens think?

　　After reading the answers of primary school students, many netizens also exposed their answers and their views on this matter.

　　Netizen answer

　　@ 封封: Pleasant Goat, Beautiful Goat and Lazy Goat are all on board. It is estimated that the captain is only the old village head.

　　@ 中中中中中中中中: Dare to ask if the sheep on the boat is Sean or Pleasant Goat?

　　@ViP Attendant: The captain was so popular that he jumped into the sea, so there was no captain on board. It is estimated that these 36 sheep can fetch a good price.

　　@ gnome male-"zll: Why should I help Kobayashi answer? ? ? ? ?

　　Some netizens also questioned this way of presenting questions.

　　@Evan: What did the fifth-grade students do wrong to face these?

　　@ I am a big pineapple: Math problems should not be criticized, but the questioner.

　　@ Start a pile of pieces of paper: I feel that my steps are a bit big.

　　@L Fankong: I still dare not admit the wrong topic.

　　However, more netizens praised the wit of primary school students and the way teachers set questions.

　　@Eddy wenbo: The pupils’ answers are so perfect.

　　@ Ping An Fu Ruyide: These answers are quite cool and have an unyielding sense of cuteness.

　　@ Eight Degrees Remaining Temperature -cool: IQ limits my way of answering questions!

　　@ Go all out in the blue sky: Today’s children are very independent in thinking. Unlike before, we all unified our thoughts and unified our answers. When we grow up, our independent thinking discrimination ability is poor ~

　　Winchester’s Heart: Well, if you jump out of the circle, your imagination will be infinitely extended. This just exercises the child’s imagination or criticism.

　　@Nn121o: This question is interesting and can be used to test children.

　　@ Shi Lei I said: When you grow up, you will find that not all questions have standard answers.

　　What do you want to say after reading the exam questions for primary school students in these years?

　　In the Internet age, teachers have gradually changed the original rigid teaching methods and started to make various fancy questions. Many exam questions are also popular on the Internet.

　　Please listen to the questions below.

　　Question 1:Choose "Who is the most beautiful" from the photos of Xifeng, Furong, Ruhua and Chinese teacher.

　　This is a Chinese question for the third grade of Jiangning Primary School in Nanjing. It is reported that the proposer is not the "Class 8 Chinese teacher" in the answer option, but another male teacher. Many parents of students questioned the purpose of the teacher’s question, saying that this topic has no purpose and value except for being funny.

　　In this regard, the headmaster said that it is understandable that the young teacher who just graduated lacks some professional qualities, but he is innovative and everyone should give him a chance.

　　Question 2:

　　This is a third-grade math problem in a primary school in Shanghai. Did you choose D without hesitation? Please go outside the classroom ~ ~ The correct answer is A.

　　Reason? Purchase at the original price and sell at the original price. Boss, are you doing well in this business?

　　According to the reporter, many primary school students have also fallen into the "trap" on this topic!

　　Question 3:

　

　　This is a Chinese question for fifth-grade pupils in Hangzhou. It is said that a primary school student was hard to cry because of the test paper, and some parents called 12345 for this.

　　A Chinese teacher analyzed that this is a crossword puzzle. At first glance, it is quite simple, but after careful reading, it is actually very difficult. It is necessary to fill in four-character idioms and have the same ABCD structure as being alone.

　　If it were you, what would you say?

　　On December 13th, the State Council Joint Prevention and Control Mechanism held a press conference to introduce the health management of key populations.

　　[About pregnant women]

　　Infection of pregnant womenWill it be transmitted to the fetus?

　　Because the mother has a very good protective barrier such as placenta, it is almost not transmitted to the fetus. However, if it is postpartum, if the mother and the baby are together, we should pay attention to isolation. It is best for the baby mother to have a certain isolation from the newborn or wear N95, so that she can breastfeed.

　　How should pregnant women strengthen their own protection?

　　For pregnant women, it is necessary to go to the hospital for routine check-up, make an appointment as much as possible, pay more attention to the standardized wearing of N95 mask when going to the hospital, and reduce the waiting time. There are some check-ups that you don’t have to go to. When you have some questions, you can consult in the form of online medical treatment.

　　What should pregnant women do if they have symptoms such as fever?

　　You can do nucleic acid test or antigen test to determine whether it is Covid-19 infection. Whether it is Covid-19 infection or not, the symptomatic measures that need to be taken can be to drink more water and cool down physically, and to choose traditional Chinese medicine that pregnant women can use for symptomatic treatment. If you choose western medicine for reducing fever, if the temperature exceeds 38.5 degrees, you can choose acetaminophen for treatment. It is especially important to pay attention to the fact that you choose a single drug for reducing fever and don’t superimpose it.

　　[About children]

　　What medicines can families with children store?

　　Families with children should properly store some emergency drugs commonly used by children, but it is not recommended to store a lot of drugs. If you store a lot of drugs improperly, it may lead to children taking them by mistake. As for antipyretics, children over 6 months old can choose ibuprofen and acetaminophen, and one of them will do. If children between 2 months and 6 months are not suitable for ibuprofen, acetaminophen can be used. For children within two months, it is not recommended to use antipyretic drugs routinely, and measures such as physical cooling can be taken and timely medical treatment can be taken.

　　What situation does the child need to see a doctor for fever?

　　The simplest way to distinguish is to look at the child’s mental state. If the child has symptoms such as fever, but his spirit is quite good, especially if he can eat, drink and play after the fever has gone down, there is no need to be particularly nervous at this time, and there is no need to go to the hospital immediately. You can continue to observe and treat the symptoms at home.

　　It is recommended to go to the hospital in the following situations: the fever lasts for more than 3 days and there is no sign of improvement; Even if the fever is gone, the spirit is still not good; Cough is gradually aggravated, which affects daily life and sleep; Wheezing, rapid breathing, even dyspnea, obvious hoarseness, etc., be careful of laryngitis and laryngotracheitis; If you have consciousness disorder or convulsion, you should see a doctor immediately. Pay special attention to the fact that children under three months are a special group. Once fever occurs, it is recommended to see a doctor in time.

　　[About the elderly]

　　How should the elderly protect themselves?

　　The elderly are particularly in need of protection, and prevention is the first priority. First of all, it is necessary to vaccinate, including the whole process of vaccination and strengthening the vaccine. Second, I hope that elderly friends will go out less. Third, strengthen ventilation, and pay attention to the problem of keeping the elderly warm in the process of ventilation. Fourth, elderly friends with basic diseases should be well controlled at this stage. Fifth, we need to live a regular life in the near future. In addition, family members who don’t live with the elderly can reduce their visits to the elderly in the near future and reduce the chance of virus exposure.

　　How long can the elderly produce antibodies after vaccination?

　　Generally, it takes one to two weeks to produce antibodies after vaccination, but if a relatively high level of antibodies is to be produced, it will take about four weeks after full immunization. After strengthening immunization, the time to produce antibodies is faster and shorter, and the level of antibodies produced is also higher. This further reminds us that these elderly people who have not completed vaccination should be vaccinated as soon as possible, and those who have not completed strengthening should be strengthened as soon as possible, so as to play a better protective role.

　　What conditions do the elderly need to see a doctor?

　　First, symptoms persist or worsen, such as fever that persists or even tends to worsen. Second, there are new symptoms. Third, the aggravation of basic diseases. In addition, some basic diseases themselves are unstable, or there are elderly people over 80 years old who have not been vaccinated with COVID-19 vaccine. This group of people is at high risk of severe COVID-19 and high-risk groups, so we need to pay special attention to it.

　　What should be paid attention to in home treatment of cardiovascular patients?

　　There is no need to worry too much about patients with original cardiovascular diseases who are infected with Covid-19. The main line that needs attention is to manage the basic diseases of the heart well, use the original drugs for cardiovascular diseases well, increase the immunity of the body, improve the quality of sleep and overcome anxiety. Don’t stop taking drugs for cardiovascular disease prevention and control for a long time, which may induce or aggravate the disease. If you have persistent chest pain, go to the hospital for further diagnosis and treatment.

　　Source: People’s Daily WeChat, press conference on comprehensive joint prevention and control mechanism in the State Council.

Special feature of 1905 film network Countdown in 2022. All walks of life began to sum up the gains and losses of the year. Looking at the domestic drama market, this year is another year to hold high the banner of "improving quality and reducing quantity". According to public data, in the first three quarters, there were 243 dramas online, 32 fewer than the same period of last year, and the overall quality of domestic dramas developed in the direction of quality.

According to the statistics of 1905 Film Network, as of press time, there were 11 domestic dramas with scores of 7.7-7.9 in Douban in 2022, and 12 with scores above 8, the number was basically the same as last year. Throughout the performance of the drama series in 2022, there are many excellent works to achieve a double harvest in the word-of-mouth market. In a dynamic market environment, they jointly wrote another brilliant chapter belonging to domestic dramas.

8 points+drama achievement highlights of the year

Waiting for the explosion list

In 2022, there were 12 domestic dramas with scores above 8, covering sports, love, costume, suspense, fantasy, etc., and the market showed a posture of letting a hundred flowers blossom.

The 9.3-point "Daughter of Dashan" is the only Chinese drama that has passed the 9-point mark this year, ranking first in the annual word-of-mouth list. Judging from the portraits of the audience, the main fans of the play are middle-aged and elderly people, so there is no big noise on the Internet.

However, according to China Audio-visual Big Data of the State Administration of Radio, Film and Television, the viewing share of Daughter of Dashan is as high as 5%, ranking first in the prime-time TV series in China. In a sense, it can also be called a veritable high-quality masterpiece this year.

More than 230,000 people scored a high score of 8.5, which also made it ranked second in the word-of-mouth list.

Dubbed by the audience as the script "Guarding the Liberation of the West", the story revolves around four fledgling trainee police officers. With its grounded plot and humorous expression, it has won the favor of a large number of audiences. During the first broadcast, it won many hot searches and the ratings exceeded 100 million. It is also a well-received and blockbuster explosion masterpiece.

"Sanyue has a new job" and "Foreign Material Records" both ranked third in the annual word of mouth with a score of 8.4. Compared with the above two TV dramas, both of them are representatives of "small but beautiful".

Similar to the movie, "Sanyue has a new job" also pays attention to the funeral industry, and rarely discusses the growth of "lying flat" girls from the perspective of body makeup artists. The shaping of post-95 life attitude and value orientation is clearly in place, which resonates with many young audiences.

"The History of Foreign Objects" is a work with both suspense and fantasy elements in this year’s 8+National Drama. In recent years, suspense drama has been in full swing, and The Tale of Foreign Objects skillfully supplemented by fantasy has created its own splendor.

"Long River in the World" scored 8.3, and passed the top three in word of mouth. In the track with the theme of costume, "Long River in the World" is more inclined to the category of historical drama, with historical facts to be tested and multi-line narratives echoing each other, which makes it complete the breakthrough of types.

Similarly, The Wind Rises in Longxi, which is based on Zhuge Liang’s Northern Expedition, was once praised as "Seeing the Great History with Little People" with a score of 8.1.

Meng Hua Lu, who is also a costume drama, focuses on "ancient dolls". The casting of the partner is not only full of value, but also difficult to find fault with the fit of the characters. Their excellent performances also help Meng Hua Lu break into the high score list with a score of 8.0.

The time series "The Wind Blows Pinellia" and "In the World" all cut through the exploration in the tide of reform and opening up, recreating that magnificent course. The former got a high score of 8.2, while the latter got a score of 8.1, and became a phenomenal explosive work.

At the 31st China Golden Eagle Awards Ceremony, "On Earth" won four awards including "Excellent TV Series". Recently, it won the award for outstanding TV works in the commendation of advanced units and outstanding works in the 16th "Five One Project" of spiritual civilization construction.

In addition, the 8.2-point "Beyond" is the only sports drama on the list. The return of the original crew of "20 Don’t Confuse 2" and the starring romantic drama "My Calorie Boy" were also successfully shortlisted for 8 points+list.

The main melody drama performed brilliantly.

"Now" and "suspense" almost mean.

Looking at the 12 plays on the 8+list, it is not difficult to find that the main melody series accounts for a high proportion. Daughter of Dashan, Police Honor, Pinellia ternata blown by the wind, Transcendence and In the World all belong here.

Or the group image expression like "Police Honor" is full of workplace elements, or "Beyond" pays tribute to the short track speed skating competition and reflects the changes of the times … Thanks to the successful hosting of the 2022 Beijing Winter Olympics and the convening of the Party’s 20th victory, this year’s main theme drama series is not only richer in theme types, but also more diversified in expression methods, further satisfying people’s aesthetic needs.

Take "Police Honor" as an example. Unlike many TV series that focus on the "police" group, the four "trainee policemen" do not exaggerate the heroic aura too much, but appear as "ordinary people", who will boldly move forward, hesitate and occasionally show their vulnerability. The whole drama runs through with a strong "fireworks", which makes the audience intuitively feel the ups and downs of the grassroots police.

Last year, there were popular Minning Town and Black Storm, and this year, there are high-quality representatives such as In the World and Police Honor. The main melody drama series is undoubtedly a branch of the drama market that cannot be ignored in recent years.

At present, although there is no division in the hit, from the feedback of many viewers, the texture of the play is also worthy of praise.

In terms of other types of themes, the ancient costume works are the most worthy of attention.

The public report pointed out that the number of costume dramas launched in 2022 dropped significantly compared with the same period of last year, but the overall quality improved significantly. As mentioned above, "Long River in the World", "Wind Rises in Longxi" and "Dream of China" are all above the 8+list, second only to the main melody works in quantity.

From the heat point of view, the ancient puppet drama that abandoned "industrial saccharin" can be slightly better than other costume dramas by virtue of the magic weapon of natural "high sweetness".

For example, the 7.9-point "Canglan Tactic" and the 7.7-point "Splendid Star and Bright Moon Rising to the Sea" failed to make the 8-point+list, but the overall performance was also remarkable, especially the former ranked first in the broadcast index of all dramas in the third quarter. "Di Xin Gravitation", "Wu Lu can escape" and "Looking forward to brightness" have become one of the most popular CPS in 2022.

In terms of "current spouse", the best score on the list is My Calorie Boy with 8.1 points. I have to say that this masterpiece of word of mouth has received little attention, with only 12,000 evaluators.

On the contrary, more than 160,000 people commented, and those who set off the movie-watching boom only got 7.4 points. Another example is "Twinkle, twinkle, twinkle, bright stars", whose revenue has exceeded 100 million yuan, with a score of only 6.5, and "current couples" with popular traffic blessings, such as "28 Laws of Love", whose scores are only hovering on the qualified line.

This also means that the "modern couple" still needs to continue to refuel on the road of exploration in order to gain the dual recognition of the market and word of mouth.

There are many innovative works in suspense dramas this year, but on the whole, it is a sigh of relief.

At the beginning of the year, The Beginnings quickly became popular with the theme of "infinite flow" time cycle, followed by the close-knit plots from the perspective of the portrait artist, including "Coward" adapted from the novel "Raw Swallow". The scores of the three popular suspense dramas were all between 7.5 and 7.9, and they failed to reach by going up one flight of stairs. "Old Play Bone" partner’s "The Gate of Rebirth" failed to cross the 7-point mark.

"The Story of Foreign Objects", which focuses on suspense and fantasy, has a slightly higher score, but it fails to make a circle in the degree of communication. If you want to make the next one, you also need to spend some thought on suspense drama.

It is worth mentioning that "Sanyue has a new job" and "Twenty Don’t Confuse 2" pay attention to the young audience, and truly discuss the growth process of the younger generation, which greatly arouses the audience’s empathy and both stand out in word of mouth. The success of "Twenty Don’t Confuse 2" has even broken the "curse" of the IP sequel, which has greatly improved its reputation compared with the previous work.

It also involves the discussion of teenagers’ topics, and the scores of Dear Children and are 7.7 and 7.3 respectively.

In the final analysis, literary and artistic works must ultimately be geared to the public. No matter what type it belongs to, grasping the audience’s mind is always the basis for its double harvest of market reputation, and it is also an issue that creators need to think about.

1905 movie network news In 2019, the most "popular" superhero movie announced that it was scheduled for the mainland. After January 25th, 2019, Deadpool actor Ryan Reynolds also announced that he was coming to China, which caused an uproar on the Internet. In fact, we can’t blame the domestic fans for being too excited. The "little cheap cheap" not only meets the mainland audience on the big screen, but also meets the fans at the China premiere on the evening of January 20th. The audience and fans are all looking forward to the "close contact" with "Deadpool Benshi".

A few days ago, the official Twitter of the film released a set of "Ten-year Challenge" funny pictures specially prepared for Uncle Wolf Hugh Jackman. Ten years ago, Uncle Wolf was extremely brave, and after ten years, there were only a bunch of barren graves left. China netizens laughed and cried after watching it, bluntly saying that "ten years of life and death are two boundless", and some people even said that "the small base finally got revenge"! It turned out that a month ago, Uncle Wolf tricked Ryan, the actor of Deadpool, into attending a "sweater party" at Christmas. At the scene, only Cheap Cheap actually wore a Christmas sweater, and the look of Cheap Cheap was played by many netizens.

Not only Uncle Jian Wolf, but even celine dion didn’t let go. In an official tidbit released a few days ago, the "cheap" person was as the name implies. When meeting celine dion after the rehearsal, the sudden "cheap" made the goddess start to be indecent. The two not only praised each other’s figure, but celine dion also personally identified the authenticity of the cheap chest, but the "cheap" nature remained unchanged and quipped, "I don’t care.

It diss worth mentioning that after Death Waiter 2: I Love My Family was announced to be released in China, a "Deadpool Storm" suddenly exploded in China. Coser put on Deadpool’s battle clothes one after another, and launched various "cheap" interactions with passers-by in cinemas in Shanghai, Chongqing, Chengdu, Wuhan, Guangzhou and Shenzhen, which not only played tricks on people, but also openly disowned characters in other movies in cinemas.

This time, Ryan Reynolds, as the star of Dead Waiter 2: I Love My Family, not only continued the Max’s mouth gun skills of the previous work, but also became a co-writer and producer of this film, contributing endless jokes and jokes, which made netizens unable to help but ask "Is Ryan playing Deadpool or Deadpool playing Ryan?"

"Ryan has the same idea as Deadpool, and he also thinks and speaks in Deadpool’s way." Even Ritter Reese, the screenwriter of Dead Waiter 2: I Love My Family, said, "In a sense, Ryan is Deadpool, and his sense of humor fits seamlessly with Deadpool’s style."

China’s big screen finally ushered in the "cheap", and Deadpool himself, Ryan Reynolds, will be with his fans at the premiere on January 20th. Dead Waiter 2: I Love My Family will be released nationwide on January 25th.

Special feature of 1905 film network The summer file in 2024 ended with a total box office of 11.633 billion.

Although the innovations in technology and form of some films have aroused extensive discussion in the industry, the box office has failed to set a new record. This phenomenon can’t help but make people think deeply: Why didn’t film innovation bring the expected box office success?

The direction of film innovation: the balance between technology and content

Film critic Ai Hui pointed out that technological innovation is important in film creation, but the innovation of story content and characterization can not be ignored.

In recent years, with the increasing expectations of the audience for visual effects, many films began to seek breakthroughs in special effects, 3D, IMAX and other technical aspects. However, as film critic Ai Hui pointed out, if technological innovation can’t serve the story itself, it will often bring the audience a feeling that "form is greater than content".

Take the summer movie in 2024 as an example. Although the film is original in IMAX technology and visual effects, the story content is not organically combined with technological innovation, which leads to a huge psychological gap in the audience’s viewing process.

Before entering the cinema, the audience expected to see an exciting spy film based on the trailer and publicity, but when they actually watched it, they found that the film was more like an imitation and tribute to Hollywood classic movies. This psychological gap directly affects the audience’s overall evaluation of the film, which leads to the box office failing to meet expectations.

Market segmentation: diversified audience demand

In the current film market, the audience’s demand is becoming more and more subdivided. In the past, the phenomenon that "one film hits all over the world" no longer exists. Nowadays, audiences of different ages, different cultural backgrounds and even different social circles have different needs for movies. In this regard, the director not only needs to consider the balance between technology and story, but also needs to accurately locate different audiences.

As the box office champion of the summer file, it is precisely by accurately positioning the family audience market that it has achieved success. This film does not pursue technological innovation excessively, but focuses on the story content suitable for the whole family to watch.

Through the interaction and emotional connection between family members, the film successfully attracted a large number of parent-child viewing groups, and finally stood out in the highly competitive summer file.

Including the sum of the second and third box office rankings, there are clear market segments in terms of topic and type, so it is relatively easy to spread.

In contrast, some films with unclear positioning or excessive pursuit of formal innovation have failed to find emotional resonance with the target audience, resulting in poor box office performance. For example, although he made bold innovations in image style, his story content was too obscure to attract mainstream audiences, and finally the box office failed to achieve a breakthrough.

Innovation and Risk: Director’s Self-expression and Market Demand

For many directors, innovation is not only an inevitable choice to pursue artistic breakthrough, but also an adventure. In the film market of China, directors are often faced with the dilemma of "both wanting and wanting": they should not only express themselves in the film, but also gain market recognition, and hope that the film can be successful in word-of-mouth and box office. However, the reality often does not allow directors to easily find a balance between the three.

Ai Hui pointed out: "When the director excessively pursues self-expression and ignores the market demand, it is often difficult for the film to make a breakthrough at the box office." This situation is not uncommon in China film market in recent years. Many directors tend to add a lot of personal elements and unique expressions when creating, but these contents are often difficult to resonate widely with the audience.

For example, this film tries the technology of "live animation", trying to bring a refreshing experience to the audience in visual effect. However, a large number of self-expression elements in the film make the audience feel confused and uncomfortable.

When the audience walked out of the cinema, they were more surprised by the form of the film than by the content of the story. This phenomenon shows that directors must be more cautious and restrained when pursuing innovation, and avoid excessive deviation between self-expression and market demand.

Industry trends: opportunities for medium-sized movies

In the film industry, the definition of success is often not limited to the level of box office, but also lies in whether the film can leave a deep impression on the audience. At this point, medium-sized films are emerging and showing unique market potential.

For example, as a medium-sized comedy released at the beginning of the year, it won a wide audience base by accurately capturing the current workplace culture. The film tells a story closely related to the life of ordinary audience through a relaxed and humorous narrative way, which makes the audience have a strong sense of resonance during watching.

This "grounded" creative way not only made the film a success at the box office, but also made it a social currency among the audience, further expanding the influence of the film.

In contrast, those large-scale movies that rely too much on technology and form innovation attract a lot of attention in the short term, but it is difficult to leave a long-term impression on the audience. This shows that film creators should pay more attention to how to establish a deeper connection with the audience through stories while pursuing innovation.

Future Prospect: Diversified Path of Film Creation

In future film creation, how to find the best balance between innovation and market demand will determine whether the film can succeed in the market. First of all, film creators need to understand the needs of the audience more deeply, especially the needs of different market segments. As a popular entertainment product, movies must reflect the social reality and the emotional demands of the audience to a certain extent.

Secondly, the director should pay more attention to the strength of the story itself, not just the technical breakthrough. As Ai Hui said: "What is really aura should be placed on stories and characters." Film creators need to impress the audience by telling interesting and infectious stories. Technological innovation should serve the story, not override it.

Finally, the film industry should encourage the creation of more medium-sized films. This kind of film may not be as complicated as making a big movie, but it is easier to establish emotional connection with the audience and thus succeed in the market. By focusing on the daily life and emotional experience of ordinary audiences, these films can find their own position in the market segments and gain a broader audience base through word-of-mouth communication.

The art of balance between innovation and box office

The summer file in 2024 provides us with a valuable opportunity to think — — Where should the direction of film innovation point? No matter how it develops in the future, film creators should always keep in mind that film, as an art form, is still the mind of the audience. In today’s highly competitive film market, directors need to find a suitable balance point, which can not only maintain their artistic pursuit in innovation, but also meet the needs of the audience. Only by constantly adjusting the direction of innovation can we truly achieve a win-win situation for box office and word of mouth.

On the evening of March 19th, due to Miao’s direction, the movie "The Big Winner" starring Dapeng and Ada suddenly announced that it would be broadcast on Watermelon Video, Tik Tok, Today’s Headline App and Smart TV at 8 pm the next day for free.

The Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok. The other party said that the free online movie "The Big Winner" was a special measure during the epidemic, hoping to provide more high-quality content for everyone during the epidemic prevention at home and help them spend this special period safely and fully. However, some box office analysts believe that "The Big Winner" is actually more suitable to go online at this time, and the content card itself is relatively heavy and suitable for playing on the Internet. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. "

　

In fact, "The Big Winner" is not the first movie to be broadcast on the online platform. On January 24th this year, Watermelon Video, Tik Tok and Today’s Headline reached a cooperation with Joy Media, announcing the free premiere of the Spring Festival movie Lost in Russia on New Year’s Day. On January 31st, the film "Flying Dragon Crossing the River", which was originally scheduled to be released nationwide on February 14th, was also announced to be broadcast on iQiyi and Tencent video online on February 1st. For the bold attempt of "over and over again" that cinema films have recently started to play online, can the broadcasting platform and films win the audience? The Beijing News reporter interviewed watermelon video, cinema managers, film market experts and other industry insiders to answer questions for the audience.

　

[Platform thinking]

Please the audience, harvest the flow and break the pattern.

　

In 2020, as the Spring Festival approaches, affected by the epidemic, all seven films in the Spring Festival archives were withdrawn, while Lost in Russia, directed by Xú Zhēng, found another way. On the first day of New Year’s Day, the headlines were broadcast on four platforms (Tik Tok, Today Headline, Watermelon Video and Tik Tok Volcano Edition) for free. This move attracted a lot of applause from the audience, which, to some extent, filled the embarrassment that the audience had no new films to watch during the Spring Festival. Lost in Russia’s data on the four platforms of the headline system and the fresh time of smart TV are gratifying, with a total broadcast volume of over 600 million in three days. > > > The total broadcast volume in Lost in Russia in three days exceeded 600 million, with 180 million viewers.

It can be said that through this platform broadcast, Lost in Russia’s film producers not only got 630 million yuan of online broadcast rights purchase fee, but also pleased a large number of viewers through the form of free play online. Through this cooperation, the headline broadcast platform directly made the downloads of its Tik Tok, watermelon video and other apps soar. Both sides are happy.

　

In the view of Mr. Zhang, a senior marketing expert in the industry, the selection of Lost in Russia for the headline broadcasting platform was a brilliant decision made after careful reference to the user’s portrait. "As a Spring Festival file, Lost in Russia is an excellent choice for the main crowd of all platforms under the headline system, and the huge installed registration volume brought by this film for all platforms under the department may take a long time to complete. It can also be said that the headlines are that these platforms have successfully broken the circle with free movies. They have done things that Youaiteng has not been able to do, and have narrowed the distance with Youaiteng in the competition of long video content. "

　

Subsequently, "Flying Dragon Crossing the River" was put on file until February 1st, and it was watched on two video platforms, Iqiyi and Tencent Video. Both sides used the form of "guaranteed bottom+split account". The charging standard of the two platforms is that non-members need to spend 12 yuan to watch, while VIP members need 6 yuan. Only at 12 o’clock on February 3, Tencent video showed that the film had been played 61.046 million times.

　

Now, The Big Winner, which was originally scheduled to be shown in the cinema, abandoned the traditional cinema, and also chose the headline broadcasting platform to play it for free, becoming the third film to be played online during the epidemic. Although the platform is temporarily unable to provide data such as broadcast volume, Mr. Zhang said, "The head video website has recently laid out high-profile movies on demand, and it has also made the film side see the possibility of realizing cash outside the cinema."

　

However, the Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok, and the other person’s answer was quite "public relations", saying that the free online movie "The Big Winner" was only a special measure during the epidemic. "I hope to provide you with more high-quality content during the epidemic prevention at home and help you spend this special period safely and fully."

[Piece abacus]
In an extraordinary period, survival is the first, and it is safe to fall into the bag.

　

The movies played by the two cinemas on the online platform are not satisfactory in word of mouth. Is it true that, as some netizens and viewers have said, the filmmakers are eager to play online and have no confidence in the quality of the movies? Then, is it because of this reason that the third film "The Big Winner" was selected for online broadcast? The Beijing News reporter contacted the producer of the film, Magic Iron Entertainment, and the other party did not reply for the time being before the deadline.

　

大鹏在3月19日发的微博。

而《大赢家》的主演大鹏表示自己甚至都不知道影片要上线，还是通过朋友才得知此事，同时他也表示，这次他只是主演，上线是其他方面决定的，这个过程他没参与，所以不太想发表观点。

　

保利影城天安门店的影院经理李旭认为，院线电影线上播放有开始就会有人效仿，“不过如果质量好，且有信心的作品，目前还不会放到线上平台。”电影市场专家蒋勇也认同这种观点，“担心影院竞争激烈的估计宁可选择线上发布”。

　

营销专家张先生表示，《囧妈》和《肥龙过江》以及《大赢家》的这波操作，对影片片方来说，无疑也是给原本的院线电影开辟了一条保本的逃生通道。“疫情期间，电影院关闭、新片无法上映，而片方又急于拿钱回款去经营去开发新项目，那还不如向第一个吃螃蟹的《囧妈》学习，将影片直接卖给视频播放平台，起码可以稳稳拿到收益，毕竟落袋为安。当然，这样做也难免会给一些质量低下的烂片提供可乘之机。”

　

[Audience Angle]

A good thing, just watch movies, not word of mouth.

　

After Lost in Russia, the first person to eat crabs, went online for free, the score of Douban is only 6.0, which just passed. The high score at the beginning of the broadcast also shows that many viewers still gave a "good impression" score. However, the movie "Flying Dragon Crossing the River", which followed in Lost in Russia’s footsteps, received a score of only 4.7 at present, which also shows the audience’s disappointment with this old-fashioned "third-rate Hong Kong film". After the "Big Winner" was launched at 8 pm on March 20, as of March 21, the Douban score was temporarily 6.8 points.

"The Big Winner is actually more suitable to go online at this time. The content card itself is relatively heavy and suitable for playing on the Internet. After the epidemic, it is difficult to highlight the tight encirclement of heavy film backlog, and it is a better opportunity to release it now. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. " Xu, a box office analyst, believes that the upcoming opening of the cinema is estimated to be at the end of April and early May, and it is mainly based on classic excellent domestic films and foreign films that have been released, mainly to test the water, stimulate the box office and help the cinema start the transition. I haven’t heard the voice of the new film yet, but I believe there will be a new film attempt in early May. >>>Harry Potter and the Sorcerer’s Stone’s 4K restored 3D version will be replayed in the Mainland.

　

In Mr. Zhang’s view, it is indeed a good thing for the audience to watch movies at home for free or at a price far lower than the movie ticket without buying movie tickets. "So whether the film critics have different opinions on the quality of the film, or whether the broadcasters and filmmakers in the industry have mutual gains and losses in this operation, we have to say that the beneficiaries this time are our audience. After all, the audience has another new way to watch the new film."

　

[cinema view]

After the epidemic, the audience returned.

　

The Beijing News reporter contacted the person in charge of a cinema line about "The Big Winner" abandoning the traditional cinema line and switching to the online broadcasting platform. The other party said that because of the epidemic, the online platform is the main consumption position of the audience, and the cinema line does not have much right to speak, but after the epidemic, I believe the audience will still return to the cinema.

　

"I have always been optimistic about this new mode of watching movies (online broadcast). After all, it is a special practice under special circumstances. It is difficult to become the norm in the future, and the cinema still has a fixed advantage." Tang Le, director of film arrangement at the headquarters of Huayi Brothers Cinema Management Company, mentioned that the war between cinemas and networks in Hollywood has a long history. According to the traditional Hollywood movie distribution rules, a movie is first shown in the cinema for a period, and then the related DVDs will be put on the market for sale to earn the second round of income. Finally, it will be gradually broadcast on the Internet. From the cinema to the online, this window period is generally 90 days. That is to say, it takes 90 days for the audience to pay for or watch movies shown in the cinema online for free. Sony Corporation of Hollywood shortened the window period of movies like Bloodshot released on March 13th to 11 days, and The Big Winner and The Flying Dragon Crossing the River even skipped the cinema to order directly. Such a short window period, Tang Le said, is hardly normal: "First of all, the situation is special during the epidemic, after all, new movies still want to be shown on the big screen. For example, commercial blockbusters like The Wandering Earth, after all, it is difficult for the video broadcast platform to meet the visual effects, and it is difficult to have a clear definition in addition to the accounting and revenue performance mode of network broadcast. It can be seen that at present, it is small pieces rather than the mainstream that choose such online on-demand methods, so it is unrealistic to conduct online on-demand on a large scale. After all, cinema revenue is the big head. "

Industry outlook

The reopening of the cinema is just around the corner, and all parties are eager to try

Most people in the industry hold a negative attitude towards whether the cinema movie will become a normal state in the future. Jiang Yong said that it shouldn’t be too long before the opening of the cinema. The "Big Winner" may be in order to catch a late trip, and then there should be less cinema films to choose to play online. "Because with the end of the epidemic, the cinema will resume opening soon. The re-released movies are all eager to try, and the new film is definitely more riveting. "

　

Stills of the film "The Big Winner".

However, for most domestic audiences, a stable cinema viewing habit has been formed, which may be stopped due to the epidemic, but it will not change in the short term. It is more the choice of directors and filmmakers to play online movies for free. And after the "curious early adopter period" of online broadcasting, the advantages and attention will be less and less.

With the opening of cinemas and the return of a number of competitive classic old films and new films, the attraction of online broadcasting will become less and less. In addition to these small pieces of water testing, we have not yet seen a complete and batch cooperation model. In the view of Xu, a box office analyst, "I think the window period is still a convention in the industry, so it is unlikely that the new film will be played online in the short term. But free online is a welfare for the audience. "

　

In the view of box office analyst Luo Tianwen, many films rarely break the cinema window at this special time node, which is more like a temporary stop-loss behavior. Of course, the background of this decision is the global COVID-19 epidemic, and many cinemas have been forced to close down. Although (online video on demand) can make some profits in advance, the cinema share is still an important source of income. In addition, the audience may take an early adopter or pastime attitude towards VOD, but at present, going to the cinema to watch movies has become the normal state of people’s life. "Going to the cinema to watch movies has become a living habit. The long-term impact of the epidemic may change people’s lifestyle. They are not just attracted by a certain film and occasionally come to the cinema, but want to feel the charm of the movie in front of the big screen. The audience will not lose their feelings for the cinema because of the special period. However, compared with the’ just-needed’ consumption such as eating, going to the cinema to watch movies is also more dispensable. How to continue the passion for watching movies in the cinema that has been cultivated for many years is indeed a very worthwhile thing to think about. "

Beijing News reporter Teng Chao Zhou Huixiao Li Yan

Editor Huang Jialing proofreads Sissi.

　　[Aika Auto New Energy Channel Original]

　　The mention of "double clutch gearbox" may be associated with many problems such as jitter, frustration and overheating, and even some are deeply rooted. However, the formation of these impressions stems from the negligence of the localization adaptation of the dual-clutch gearbox that everyone came into contact with in the early days.

　　Details determine success or failure. The gearbox not only carries the function of providing efficient power transmission for the whole vehicle, but also is closely related to comfort. A competent gearbox does not disturb the driver’s actions as much as possible and provides efficient transmission. Powershift’s own structural characteristics are doomed to its nearly "seamless docking" shift process and high transmission efficiency. However, the research and development of dual-clutch gearbox in China is still in its infancy. Geely Automobile released the 7DCT330 dual-clutch gearbox in October 2017 and assembled it in its models, which not only covers traditional fuel vehicles, but also has its place in new energy. Next, let’s learn more about 7DCT gearbox.

　　7 DCT Convention can provide vehicles with different versions of two-wheel drive and four-wheel drive, and 7DCT Hybrid only provides two-wheel drive versions due to the influence of motor layout. And according to the vehicle environment in China market, frequent starting and stopping and low-speed driving, the 7DCT wet dual-clutch gearbox can provide lubrication and heat dissipation more effectively, and avoid accidents such as overheating.

　　This outstanding achievement comes from Geely’s strict bench test specification, which makes the durability more guaranteed. At the same time, the strict standards naturally improve the manufacturing accuracy and play a key role in further improving NVH.

　　Through the analysis of technical data, I believe that everyone has a preliminary understanding of this 7DCT wet dual-clutch gearbox. After the meeting, we conducted a simple test drive for the models equipped with 7DCT to see how this gearbox performed on different models.

I. Link 01

Second, Link 03

　　Lectra 03 is based on CMA basic module architecture, equipped with a 1.5T three-cylinder engine, with a maximum power of 132kW(180Ps) and a peak torque of 265Nm. In terms of transmission system, it is equipped with 7DCT wet dual-clutch gearbox.

Third, Borui GE MHEV

　　The only hybrid car in our test drive this time, Borui GE MHEV (light hybrid version) is the first medium-sized car equipped with a 48V light hybrid system in China, with a comprehensive power of 142kW(193Ps) and a comprehensive torque of 300Nm, matching the 7DCT Hybrid version gearbox.

　　Although the test drive process of the three models is very short, we only experience the working state of the gearbox. In the end, I think the Borui GE MHEV model is the smoothest, and the shift gap is almost imperceptible. Secondly, the Lectra 01 model is closely followed. Although the overall performance of the gearbox is not as good as that of the hybrid model, no matter whether it starts to stop or accelerates and decelerates rapidly, there will be no adverse phenomena such as jitter and frustration that everyone is worried about. Through a brief test drive, the LECK 03 can clearly feel that the driving style is biased towards sports, and look forward to the performance after listing.

About "Selection of Top Ten Transmissions in the World"

　　7DCT wet dual-clutch gearbox, as a core component carefully built by Geely, is confident to compete in the selection of the world’s top ten gearboxes. Of course, relevant judges are invited this time, and valuable opinions are also put forward for gearbox design, production and manufacturing.

　　Editor’s comment:Going further and further in car-building technology is not only the final route for China car companies, but also it is urgent to improve fuel economy, at the same time, it cannot be at the expense of users’ comfort. The reliability of core components is also worthy of people’s attention. As a new product, we need to be tolerant and have full confidence in the OEM.

　　[Aika Auto Domestic New Car Original]

　　On May 9th, Star Road Star Era ET was officially listed.The new car has launched a total of 8 models with a price range of 189.8-319.8 million yuan.. The new car is built on Chery’s brand-new E0X global super-comfortable high-performance electric platform, positioning medium and large SUVs, providing pure electricity and extended-range power. The extended-range version has a pure battery life of 200km, a comprehensive battery life of 1500km+, and a fuel consumption of WLTC feed of 5.2L/100km；. The pure electric version adopts 800V high-voltage platform, equipped with CDC electromagnetic vibration reduction system and air suspension, and provides 77kWh and 100kWh battery versions, covering different cruising ranges of 540-760km, and completing 30%-80%SOC charging in 9 minutes.

　　In terms of car purchase rights and interests, you can enjoy 6 gifts when buying a car, and the replacement gift: the replacement subsidy for this product is 6000 yuan, and the replacement subsidy for other products is 5000 yuan; Financial gift: 2.99% ultra-low annual rate, 3-year preferential loan; Warranty ceremony: lifetime warranty of the first owner (including Sandian and CDC+ suspension); Traffic gift: the first car owner will have free basic traffic for life and 10G/ month entertainment traffic for 2 years; Rescue ceremony: free road rescue for the first car owner for life; Integral ceremony: users who place an order can get 3000 user points. In addition, the pre-sale rights will be extended to 24:00 on May 10th.

　　As a high-end brand of Chery Group, Starway is an extension to the direction of electrification on the basis of the high-end of Starway, and it is also a brand-new beginning for the new four modernizations business layout of Starway. In terms of channels, by the end of 2023, the number of stores in Star Era also exceeded 300. In 2024, the number of stores in Star Era will exceed 460. At present, Star Era ES has been listed. The launch of Star Era ET will further enhance the brand’s popularity and image, and it is also expected to bring more sales and market share to the brand.

　　In terms of appearance, the new car adopts an avant-garde design style, the front face is equipped with a closed air intake grille, and the headlights adopt a split shape, which is full of strength. LED daytime running lights are designed with penetrating light strips, which enhances the overall futuristic feeling of the new car. The lower half on both sides of the front of the car provides optional ISD programming interactive light sets. Not only that, but in the future, users will be allowed to make personalized programming settings, thus unlocking more interesting and practical functions. On the roof, it is also equipped with a laser radar, which indicates that this car will support advanced high-order assisted driving system, bringing drivers a smarter and safer driving experience.

　　On the side of the car body, the waistline of the new car body is very smooth and full, and the window frame and side skirt are blackened, which further enhances the fashion sense of the new car. The dimensions, length, width and height of the new car are 4955/1975/1698mm respectively, and the wheelbase is 3 meters. The spacious interior space will bring users a more comfortable ride experience.

　　Star Age ET also spared no effort to show its luxury and sense of technology in the interior. The 15.6-inch 2.5K central control screen in the center of the center console is very eye-catching. The smart home voice based on Lion AI model includes 20 smart home scenes such as car home interconnection, baby mode, pet mode and karaoke mode. With the sound system of 23 speakers, it will bring users the ultimate home and audio-visual experience. The center console also broke the traditional mode of fixed instrument panel, with innovative electric sliding auxiliary instrument panel and "star-moving bar", with double-layer storage compartment and warm atmosphere lights, so that passengers in the car can experience the comfort without barriers. In addition, the new car also has a 2.38㎡ canopy, which allows passengers to enjoy a wide view in the car.

　　In the field of intelligent driving, Xingjiyuan ET has achieved an unprecedented NEP full-scene intelligent driving assistance experience with its excellent hardware configuration, including 30 high-performance sensors and NVIDIA Drive Orin chip with 508TOPS powerful computing power. This innovative technology not only covers high-speed navigation assistance, urban navigation assistance, but also includes many functions such as intelligent parking, which greatly improves the safety and convenience of driving. It is worth mentioning that Star Age ET deeply integrates intelligent driving with the AI model of intelligent cockpit. This innovative measure enables users to have a smooth conversation with virtual voice assistants while enjoying intelligent driving, thus realizing a new experience of intelligent driving control. This humanized interaction not only enhances the fun of driving, but also makes intelligent driving closer to the needs and habits of users.

　　In terms of power system, the extended version of Xingjiyuan ET adopts a 1.5T range extender, which has a maximum power of 115kW and a maximum torque of 220N·m, with a comprehensive power of 195kW and a comprehensive torque of 324Nm. Equipped with Contemporary Amperex Technology Co., Limited’s 32kWh lithium iron phosphate battery pack, in pure electric mode, its CLTC cruising range can reach 200km, while the comprehensive cruising range is as high as 1500km, and the SOC is 30-80% charged for 28 minutes, showing excellent endurance performance.

　　The pure electric version of Star Era ET provides a variety of power options, including single-motor rear-drive and dual-motor four-wheel drive models. The single motor version has a maximum power of 230kW, a peak torque of 425N·m, an acceleration of 6.4 seconds and 6.6 seconds from 0 to 100 km/h, and a pure battery life of 625km and 760km for CLTC. The dual-motor four-wheel drive models are divided into ordinary and high-performance models. The Pro version has a maximum power of 353kW, a maximum torque of 663N·m, an acceleration of 4.7 seconds at 0-100km/h, and a CLTC pure battery life of 540km；. The Ultra version has a maximum power of 413kW, a maximum torque of 691 N m, an acceleration of 3.8 seconds from 0 to 100 km/h and a pure battery life of 655km, which fully meets the needs of different consumers. Its power battery is Shenxing battery jointly developed by the brand and Contemporary Amperex Technology Co., Limited, including 77kWh lithium iron phosphate battery and 100kWh ternary lithium battery. With the support of 800V high-voltage platform, it supports 5C charging rate, and it can travel 400 kilometers in 10 minutes at 25℃. It takes only 9 minutes to charge 77kWh battery SOC 30-80%, and 100kWh battery SOC 30-80% for 15 minutes. It only takes 24 minutes for the SOC to be 20%-80% in the extremely cold environment at MINUS 20℃, which effectively solves the problem of tram charging for northern users. Depending on the model,The cruising range can reach 540km, 625km, 655km and 760km respectively.

　　In terms of chassis, Star Age ET adopts the combination of front double wishbone independent suspension and rear five-bar independent suspension, and some models are equipped with intelligent air suspension and CDC electromagnetic damping system, which provides excellent handling stability and comfort for drivers. In addition, all the other models support the high-speed intelligent driving assistance system except the minimum version of the extended-range version, while the middle-equipped and high-equipped models of the pure electric version are equipped with the urban intelligent driving assistance system, which further improves the safety and convenience of driving.

　　The layout of Chery Group’s comprehensive new energy

　　Chery Group’s new energy development adopts the development strategy of hybrid, extended range, pure electricity, hydrogen energy and other technical routes simultaneously, relying on the advantages of engines to strengthen hybrid, using the advantages of pure electricity to launch high-performance high-end electric products, forming an all-round product layout of fuel+hybrid+pure electricity.

　　At present, Chery, Xingtu, Jietu and iCAR, four brands under Chery Group, are accelerating the new energy of products. Among them, Chery brand and Jietu brand focus on the third generation hybrid technology — — On the basis of ultra-performance hybrid C-DM, Kunpeng entered the era of hybrid new energy in an all-round way, and successively launched Chery Fengyun and Jietu Shanhai new energy sequences; Xingtu brand adheres to the high-end brand line and launches a new energy product sequence — — Star era, fully enter the new energy track with pure electricity and extended range; "New Power" iCAR brand is the first new energy electric brand of the Group, and its customer groups are younger and more fashionable.

　　In 2023, a number of new energy products represented by Chery Group, such as Xingjiyuan ES, Zhijie S7, iCAR 03, Shanhai L9 and Fengyun A8, were listed in succession or pre-sold globally. It is planned to launch 24 super hybrid 3.0 and 15 E0X high-end electric products within two years.

　　Chery Group’s goal in 2024

　　In 2024, Chery Group will continue to take "much higher than the growth rate of the industry and achieve greater achievements than in 2023" as its annual goal, and continue to adhere to the brand orientation, outward market orientation, products and technology orientation to the future, and industry orientation to the whole value chain, so as to achieve a significant improvement in the energy level of enterprises, a continuous improvement in operating quality, and an accelerated step towards a world-class brand.

　　Summary: Star Road Star Era ET is another important breakthrough for Chery Automobile in exploring the high-end field of new energy. With its avant-garde design, luxurious interior configuration and powerful power system, the new car is expected to set off new waves in the medium and large SUV market. We look forward to the future market performance of Star Era ET and the brand-new car experience it will bring to consumers.

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Aika shot showstopper of ET Power School in Star Road Star Era.

Xingjiyuan ET’s first batch of mass production cars went off the assembly line of pure electric medium and large SUVs

Star Road Star Era ES officially went on sale for 225,800 yuan.