□ Dahe Daily · Yu Video Reporter, Shi Ge

This year, the new energy MPV market burst fire, before only one Tengshi D9, and now the influx of Trumpchi new energy E9, Xinghai V9, Krypton 009, Xiaopeng X9, ideal MEGA and other models, the price has also extended from 200,000 to nearly 600,000 range, including the recent major car companies have offered haute couture version, glorious version and other luxury models.

本次北京车展上，传祺新能源带来了新款E9，同时在原有版本之上，新增31.98万元的尊享版和40.98万元的国宾定制版。广汽传祺联手世界顶级改装品牌德国罗伦士，联合打造的传祺新能源E9四座高定版也同步开启预售，预售价格为79.9万元。

自2023年5月，传祺新能源第一款旗舰车型E9上市发布以来，截至目前，传祺新能源E系列累计销量突破4万台，随着2024款传祺新能源E9上市以及四座高定版开启预售，传祺新能源E系列产品矩阵得到进一步完善，将满足新能源用户日益多样化的用车需求，为用户带来更高价值、更高品质的移动出行体验。

同时，传祺新能源还在车展上发布新能源时代用户全周期全场景解决方案EV+，官宣与华为的全面深度合作。广汽传祺基于新能源汽车用户的焦虑，将以传祺新能源的技术和产品为核心，为用户提供全周期、全场景的无忧解决方案EV+ ，打造更智能、更便捷、更保值、更美好的新能源体验。EV+解决方案的推出，进一步明确了传祺新能源的未来发展目标，专心做用户需要的产品，做适合用户的技术，为用户省钱、让用户省心 ，实现超越一般电车的用车体验。

基于EV+解决方案，广汽传祺在智能化上确立了以广汽自研、华为智能双路线为驱动的发展路线，以满足不同用户的智能化需求。广汽传祺的车展发布会现场，华为亮相，双方共同宣布推进传祺华为联合创“新”计划。未来，传祺与华为将在智能座舱和智能驾驶领域展开深度合作，联合打造更高智能化的汽车产品。

在智能座舱领域，基于华为车机操作系统，将打造“1”个座舱车机+“N”个有体验竞争力场景外设/服务，即智能座舱智联整车，甚至是智联万物。在智能驾驶领域，传祺未来车型将应用乾崑ADS3.0，4D毫米波雷达，实现贯通高速、城区、泊车全场景实现点到点、车位到车位的高阶智驾。

Editor’s note: This article is from WeChat WeChat official account Sanyan Finance (ID: sycaijing). Author: Sanyan, the startup state is authorized to publish.

Recently, many big names have come off the stage to broadcast live.

It seems that the live broadcast has become a new battlefield. If you don’t start the live broadcast quickly, you will delay the fighter.

In the past, big bosses gave people a sense of mystery and rarely appeared. Want to see them, often through news, talk shows, etc.

Why are you rushing to "show your face" now?

This morning, Great Wall Motor Wei Jianjun was first launched on the official account of Great Wall Motor.

In the live broadcast, Wei Jianjun, together with Wu Huixiao, Vice President of Intelligent Driving of Great Wall Motor, and Jiang Haipeng, Senior Director of Intelligent Driving of Great Wall Motor, demonstrated the NOA intelligent driving function of Great Wall Motor and challenged the downtown area passing through Baoding.

The first leg of the journey was driven by Wei Jianjun himself. The second part of the journey is to be driven by Jiang Haipeng.

At the end of the live broadcast, Wei Jianjun said that not long ago, he had opened Weibo, and he also took the lead in making some videos. In the future, we will also register on various short video platforms and communicate with netizens more.

Wei Jianjun also revealed that at the Beijing Auto Show, the motorcycle technology of the Great Wall will also meet with you.

Not long ago, Extreme Yue began to publicize, and Baidu founder Li Yanhong will be airborne in the live broadcast room this afternoon, and broadcast with Extreme Yue CEO Xia Yiping.

This afternoon, when the official account of Extreme Vietnam started broadcasting, the official account of Baidu also synchronized the live broadcast.

However, Li Yanhong did not appear immediately. But the CEO Xia Yiping and the car critic Liu Liuge are in the same box.

However, Xia Yiping had a little accident when he was demonstrating the voice to open the door.

Xia Yiping repeatedly called the voice assistant SIMO, but there was no response. Later, Xia Yiping said that it might be a problem with the key in the car.

After going on the road, many netizens pointed out that the car screen in the live screen was too small to see clearly. They said that they looked at the performance of Extreme Yue through the car screen and road conditions, rather than looking at the CEO of Extreme Yue.

Around 15:40, Li Yanhong appeared.

In the car, Xia Yiping showed Li Yanhong some intelligent functions of Extreme Yue cars, most of which were based on the ability of large models.

Li Yanhong also made some suggestions, for example, let the speeches written by big models be displayed larger on the screen.

At the end of the live broadcast, Li Yanhong pointed to the central control screen and said, "This is the future."

Prior to this, many car companies have broadcast live.

On the evening of March 14th, Li Bin, CEO of Weilai Automobile, made his first live broadcast on his personal account.

The whole live broadcast lasted for two and a half hours, at the same time, the number of online users exceeded 100,000, and the cumulative number of viewers exceeded 10 million. The day after the live broadcast, Li Bin’s personal account rose by over 18w.

Rumor has it that the live broadcast brought Li Bin about 1.3 million yuan.

However, on March 21st, Li Bin released a video to respond to his live broadcast income, saying that because it was his first "business" and he was unfamiliar with his business, he opened a reward function. In recent days, he saw netizens discussing his live broadcast income, so he officially responded.

According to the screenshot released by Li Bin, the total income of its account in the past 7 days was 33,088.5 yuan.

Now, Li Bin will update a short video every few days and interact with netizens frequently.

In fact, Li Bin had contacted the live broadcast several times before.

On March 26th, Zhou Hongyi, founder of 360, and Zhang Yong, CEO of Nezha Automobile, broadcast live in the same frame.

However, during the live broadcast, Zhou Hongyi scolded Zhang Yong.

Zhou Hongyi said that the naming method of Nezha cars is very strange, which is hard for consumers to remember, while Nezha cars are disorganized from product marketing to planning, and they only care about themselves.

When the vehicle arrived at Tongxiang factory, Zhou Hongyi pointed out that the camera should be cut outside. "There is something wrong with the director, too. Is the director stupid? I didn’t come to the factory to see the factory. What are you doing if you don’t go to the factory? "

After entering the workshop, Zhou Hongyi named Zhang Yong again, showing something wrong, so he should learn from Xiaomi.

On March 31, Zhang Yong said at the Weibo, "It is not shameful to accept Lao Zhou’s criticism and learn from Lei Jun in marketing!"

Yesterday, Yin Tongyue, Chairman of Chery Automobile, launched a live broadcast with Luo Zhenyu and well-known automobile media person Wu Pei to personally test the long-distance high-speed high-order intelligent driving ability of Xingjiyuan ET.

Yin Tongyue said in the live broadcast that this time he used some new Internet thinking. "Learn from Yu Chengdong, learn from Lei Jun, explain and introduce in person. This is also forcing my 60-year-old man to come out."

Yin Tongyue set a new goal for Chery: to return to the top three new energy sources in the middle of the year and become the second in the industry by the end of this year.

Although Liu Qiangdong is an investor in Weilai Automobile, it seems that Liu Qiangdong’s preparation for live broadcast has nothing to do with the automobile.

Not long ago, JD.COM announced that it would invest 1 billion yuan in cash and 1 billion yuan in traffic to add short videos to attract more original authors and high-quality content organizations.

As soon as this news came out, it attracted the attention of netizens, and the voice for Liu Qiangdong’s next live broadcast continued to rise. Netizens were looking forward to a live broadcast in Liu Qiangdong.

The relevant person in JD.COM responded: "In preparation, it will appear in a new form, so please pay attention."

This afternoon, JD.COM officially announced that at 6: 18 pm tomorrow, the "No.1 Purchasing and Selling" Liu Qiangdong AI Digital Man in JD.COM will open the "Live First Show", and at the same time, it will appear in the live broadcast room of JD.COM Household Appliances and JD.COM Supermarket.

Since the release of Xiaomi SU7, the heat has remained high. Many netizens shouted Lei Jun, saying that they hoped Lei Jun would have a live chat.

Lei Jun also replied to many netizens. However, Lei Jun’s replies are basically expression packs, and some are "perfunctory".

For example, many netizens suggested that Lei Jun broadcast live, and Lei Jun replied to the "fuels" expression pack; Some netizens said that the collision test came out, and Lei Jun also replied to the "fuels" expression pack; Some netizens said that they supported the re-queuing, and Lei Jun still replied to the "fuels" expression pack.

Some netizens even said that the production capacity could not keep up, and let Lei Jun go to the factory to make screws. Lei Jun still replied to the "fuels" expression pack.

In fact, for Lei Jun, there have been many live broadcast experiences. The Xiaomi car conference itself was a live broadcast, which exploded the entire Internet that day.

As early as the evening of August 15, 2016, Lei Jun conducted a live broadcast of "Xiaomi 5 Black Technology Experiment" on multiple platforms, and explained many black technologies carried by Xiaomi 5 to users through on-site experiments.

On August 16, 2020, on the occasion of the 10th anniversary of Xiaomi, Lei Jun made his debut in Xiaomi’s live broadcast room.

The next day, the official data released by Xiaomi showed that the sales amount of Lei Jun’s first live show with goods was 210 million yuan, and the cumulative number of viewers reached 50.53 million, setting a double record for live broadcast with goods in Tik Tok.

On New Year’s Day in 2021, Lei Jun once again conducted a special live broadcast in Tik Tok. It is reported that the cumulative viewing volume of the whole live broadcast exceeded 38.49 million, and the sales amount exceeded 188 million yuan.

Many of the recent live broadcasts of these big brothers are related to cars.

Although Zhou Hongyi’s main business is not cars, he is an investor in Nezha Automobile. And Li Yanhong took the lead in founding Jidu’s car, which was the predecessor of Jiyue Automobile.

This also seems to indicate that the automobile industry has rolled from offline to online. You have to play on the internet.

More than half of this is due to the emergence of Lei Jun and Xiaomi automobile, which has played a catfish role in the new energy vehicle market. The huge sales volume makes it impossible for car companies to stay in the office every day. The boss must work harder!

At least half of the energy must be put into marketing.

One is to follow Lei Jun’s personal IP marketing, and the other is to learn a series of marketing tactics of Xiaomi.

Even Yin Tongyue, the 62-year-old chairman of Chery, said with emotion: Lei Jun Yu Chengdong forced my 60-year-old man out!

Wei Jianjun, the boss of Great Wall Motor, who attended the Xiaomi auto conference, is an old-timer of Lei Jun in the auto industry. He also expressed his admiration: Xiaomi’s conference really deserved its reputation!

Later, General Wei opened the Weibo and broadcast directly.

The first battle of rim marketing after Xiaomi Automobile was that Zhiji and Xiaomi Automobile had "connected three moves". Whether it is black or red, Zhiji is out of the circle.

On the other hand, some car companies may not develop smoothly and want to seek more attention through live broadcast.

For example, the sales volume of the ultra-Vietnamese car has not been objective, the marketing has not kept up, and the sense of existence is very low. Not long ago, the marketing team was adjusted.

The data shows that last year, the sales volume of Extreme Vietnam 01 was only 774 vehicles. From January to March this year, the sales volume was 218, 147 and 511 respectively.

In today’s live broadcast, Xia Yiping has been showing some functions based on the ability of the big model, and seems to want to use the big model as a new selling point of the super car.

Li yanhong’s platform is also to bring some traffic to the pole.

JD.COM, on the other hand, has always wanted to bring live broadcasts with goods. Last year, it focused on selling anchors, but there was still a lack of big IP such as Xiao Yangge and Dong Yuhui. So, I had to go to Liu Qiangdong myself.

However, JD.COM’s content ecology has to be built continuously, and it is impossible for Liu Qiangdong to broadcast live by real people every day, so a digital human live broadcast was set up.

At present, live broadcast has become an indispensable marketing method, and it is also a bridge for direct communication between enterprises and consumers.

However, just broadcasting is not enough.

What does the audience like to watch? How to broadcast it to get consumers to place orders?

In a word, if enterprises want to win a great victory in the "new battlefield" of live broadcast, they still need to constantly explore and innovate. What is important is how to make good use of the founder IP. We have to cooperate with Weibo Interactive and Short Video Interactive.

Not long ago, Zhou Hongyi once said that the marketing of Xiaomi Automobile is not only a master, but a god-like existence.

Liu Qiangdong once said, don’t compare marketing with Lei Jun, but he can’t. But it is hard to say that this live broadcast was not inspired by Lei Jun..

Maybe we can really find new ideas by studying Reebs’s marketing methods.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

(Reporter Zhao Dandan) On August 25th, 2023, the Chengdu Auto Show opened, and the "off-road SUV", a Jietu traveler, appeared in Rongcheng and started the pre-sale. The new car launched five models, 1.5TD-7DCT and 2.0TD-7DCT, with a pre-sale price of 140,900-180,900 yuan.

Jetway Traveler is equipped with fully automatic intelligent four-wheel drive, and adopts Borgwarner’s sixth-generation intelligent torque manager+intelligent limited slip differential lock, which can automatically switch four-wheel drive modes.

In addition to the four-wheel drive capability, Jetway Traveler is also equipped with Kunpeng Power, of which 1.5TD+7DCT is efficient and refined, satisfying users’ pursuit of fuel economy. Facing the "speed and passion" that young users yearn for, the new car also offers 2.0TD+7DCT as an option, with a super output with a maximum power of 187kW and a peak torque of 390 N m.

In terms of intelligent interconnection, Jietu Traveler started from the "core" and was equipped with Qualcomm Snapdragon 8155 chip. Through the configuration of 15.6-inch central control giant screen +AI intelligent housekeeper+FOTA intelligent upgrade, it brought a smooth experience of fast startup, quick response, quick identification and quick connection.

(Written/Twenty-two Island Owners) The Fat Man Action Team, directed by Bao Beier, was released nationwide on September 30, with an exclusive interview with the starring article and listening to him share with us the interesting stories and experiences before and after filming.

The article and Bao Beier have been good brothers for many years. Bao Beier was invited as the leading actor in the first novel of the article "Liu Yao Zhi Ma Li". This time, the article said that he was very serious on the set and would try his best to carry out the director’s intention and complete the role he wanted. When it comes to Bao Beier’s growth in recent years, the article calls it a complete "qualitative change". "He is very open-minded. When others give him good advice, he must accept it. He belongs to the kind of person like a sponge." Bao Beier’s articles about being mad at netizens during the publicity period are also known. He admits that Bao Beier magnified his pressure. In fact, things are not that serious, and the film should get a good result in the end.

Just recently, Ma Yili, the wife of the article, has two films, The Road Not Taken and Finding You, which landed in the cinema successively. In the middle of the year, she won the Magnolia Award for My First Half Life. The article is full of praise for Ma Yili’s performance. He said that this success stems from the accumulation of Ma Yili over the years, especially the restrained female image in Finding You, which left a deep impression on him.

Talking about the role: joining the crew is an emergency, agent.JHave nothing in common with yourself

When Bao Beier first asked you to play this fat man, what was your reaction at that time?

Article: At first, I was not the person they were looking for, because the actor had a problem with his schedule before he turned on the phone, and then he came to me and asked me to help him in the Jianghu. After he told me this story, I didn’t like it very much, and I didn’t have any interest. I thought it was completely out of line with my temperament. I said you should look for someone else. If you really can’t find anyone, I’ll cover for you before turning on the phone. That’s it.

How many hours does it take to put on this fat man’s makeup?

Article: Yes, it takes more than three hours to paint this makeup every day.

When actually shooting, it should be difficult to move?

Article: It’s a little inconvenient to move because you have to wear that fat suit, but you have to perform a lot of action scenes, so try to overcome it.

Which scene do you think was the most impressive?

Article: Just all kinds of fighting, because you have to turn over, fight, jump up and down.

What about the tofu dance with Bao Beier?

Article: The scene was fine, and there was no rehearsal, so the director thought about a few things and thought it was good to say that, so he followed the action he thought.

: So do you think the role of Agent J has something in common with your personality?

Article: No, not at all.

Talking about Bao Beier: His personality is like a sponge, which magnifies his pressure.

Do you think it’s crazy to shoot this play with Bao Beier?

Article: It’s not crazy, because as an actor, it is to carry out the director’s thoughts and consciousness. His world is a fairy tale world, so we should try our best to enter the director’s context, his world and then complete the role he wants.

As his good friend, how do you think Bao Beier has grown and changed in recent years?

Article: I watched the first online drama "Happy Detective" directed by him. I think his transformation is qualitative, because from the first time he directed a TV series to this time he made a movie, he was very open-minded. When others gave him good advice, he must have accepted it. He belongs to that kind of person like a sponge.

: On the set, do two people agree with each other or will they obey?

Article: I obey, I must obey him at the scene, and we often joke in life.

He is actually under a lot of pressure for this film?　　　

Article: There must be pressure on him, because every director who makes a film has pressure on him, but I think he has amplified this pressure, because I think he has finished the film very well, so he should relax and face the result. He may still think this matter a little too seriously now, and I think it should be a good result.

Were you relaxed when you were filming the director’s debut?

Article: As a director, I said, I cut the film, then made it into a piece, and everything was finished, and I got the Dragon Label. This matter has nothing to do with me, so I let it develop.

: Will the two of you have some cooperation in filming in the future?

Article: I don’t know, I don’t know yet.

Talking about Ma Yili: Her success comes from long-term accumulation.

This year, Ma Yili has just released two films in September, The Road Not Taken and Finding You, and won the Magnolia Award in the middle of the year. How do you evaluate her performance of full-scale explosion this year?

Article: She didn’t break out completely. I think it’s a long-term accumulation, and everything happened to arrive this year, because these plays were shot one after another in recent years, and they didn’t get together, but they were all broadcast and released together. She has always been a hard-working actress, including Magnolia, who gave her this honor. I also think it is an affirmation of her work for so many years. The films "The Road Not Taken" and "Finding You" were both in September, which was not deliberately arranged. I showed "Finding You" before I saw it, and I felt very different. It was also a movie that I liked very much in domestic films this year. All the performances, her emotions and her emotions were so restrained and implicit that it was more acceptable to me than the externalized performances of some films of the same type.

This year, you played a big fat man, and it happened that she also played the ugly role. This breakthrough in role is quite coincidental.

Article: She didn’t pretend to be ugly, which is not called pretending to be ugly. I think she may have started from the role. We all started from the role and didn’t deliberately look for anything.

Talking about performance: I have always been very strict in choosing scripts, and I have to empty myself out every time I work.

In the past two years, you have been insisting on the parallel of TV series and movies. What do you think of the phenomenon that big-screen actors return to small screens?

Article: This is no longer a problem. I don’t think it is as fine as in Hollywood and the United States. In our industry in China, there is no such fine requirement for actors, so there is nothing. Don’t think about how to talk about TV dramas and movies. I think that as long as it is a good work and a good work expressed with heart, the result will be good, so I don’t quite agree with it in China.

: So in the future, movies and TV series will be in parallel?

Article: Of course.

After so many years of acting, did you encounter any confusion in the performance?

Article: It’s all staged, because every time I work, I will clean myself up, then wait for the next play, and then clean myself up, so I need to face different roles and see which part I want to hollow out, which is different every time, so it’s hard to say this, because every actor should encounter that kind of helplessness in the bottleneck period, including some roles that are enough to play and some that need to be played with age.

Now when choosing a script, the requirements are stricter?

Article: I have always been very strict in choosing scripts.

Maybe compared with the previous two years, the standards for scripts are stricter?

Article: I have always been strict.

: What kind of attempts do you want to make as a director and actor in the future?

Article: touch it, you will do it if it is appropriate, and you will act if you like it.

What’s the next work plan?

Article: There is no plan at present. At present, I am rehearsing a drama.

In the past, China brand cars often gave people the inherent impression of being "cheap", but in recent years, with the advantage of localization, they have improved their strength in all aspects and developed rapidly. I’ll arrange it for you by the way today. Let’s look down with Xiaobian.

First of all, from the appearance, the front of Changan Auchan X5 PLUS is very fierce and sporty. Coupled with simple headlights, the details are exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4540MM*1860MM*1610MM, the car adopts fashionable and simple lines, the car body looks very simple, with large-sized thick-walled tires, and smooth lines run through the whole car side. In the rear part, the rear looks avant-garde, the taillight style is simple and generous, and the unique exhaust pipe looks very avant-garde as a whole.

Sitting in the car, the interior of Changan Auchan X5 PLUS adopts a full shape, which is consistent with the positioning of the car. The steering wheel design of this car is very cool, and it is made of imitation leather, which is full of design sense. Let’s take a look at the central control, with a 12.3-inch central control screen, which makes the interior style impressive and the details are still in place. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks strong in technology. The car uses leather-like seats, equipped with functions such as memory, seat proportion down, and the overall comfort and wrapping are not bad.

Changan Auchan X5 PLUS is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 138KW and a maximum torque of 300N.m, which shows good power performance.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, engine start-stop and other configurations, which fully ensures the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it. I believe it can bring you a good experience.

In appearance, this new version of cc is still excellent in the whole appearance construction, the whole appearance design is quite good, and there are many changes in details. First of all, the front grille is wrapped with U-shaped chrome trim, and the whole grille is also blackened horizontally, which is good in the presentation of exquisiteness. The exterior modeling of the headlights is also aggressive, and the effect of the internal rectangular source after lighting at night is also very exquisite. The air intake and fog lamp group at the bottom are integrated, and the chrome-plated package and chrome-plated ornament are also in place in the presentation of texture.

For the interior, the family-style design language is adopted, and a large number of straight lines are used in the interior, and the center console is designed in an encircling way. A 9.2-inch LCD screen is embedded in the center console, which supports touch control, navigation, Bluetooth phone, mobile phone interconnection and other functions. The three-piece design is flat-bottomed, wrapped in leather, full of grip, and the multifunctional buttons on both sides are powerful. Under the center console of this car, a decorative board with imitation wood grain is used, which is very classy as a whole.

The length, width and height are 4869×1870×1459mm respectively, and the wheelbase has reached 2841 mm. In the same class, the wheelbase of FAW-ranks fifth. The skylight of the 380TSI Hunting Edition of FAW-Volkswagen CC Hunting Car provides a wider view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

Volkswagen FAW-Volkswagen CC is equipped with a combination of 2.0 turbocharged engine (direct injection) and wet dual clutch (DCT). 2.0 The engine with FAW-Volkswagen CC is quite satisfactory in power performance, with weak low torque and can feel hysteresis. FAW-Volkswagen CC’s official measured acceleration score is 7.9S, ranking 9th among 180,000-250,000 medium-sized car models.

The active/passive safety configuration of FAW-Volkswagen CC is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand FAW-Volkswagen CC, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased FAW-Volkswagen CC in history. It can be seen that what everyone is most satisfied with FAW-Volkswagen CC is its beautiful appearance. In addition, the space is quite good and the design is beautiful, which is what everyone likes about it.

Nowadays, young people have been at the forefront of the torrent of the times, and they are also the main force of consumption in society. In addition to the cost performance, it also depends on whether this car is good-looking and has strong performance. Joint venture vehicles have always been concerned, and today’s ZR-V is one of them. Not much to say, let’s take a look.

Let’s take a look at the appearance of ZR-V. The front face style of ZR-V is very dynamic and sporty. With the headlights, it looks quite classy. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4568 mm * 1840 mm * 1621 mm. The car uses sharp lines, and the car body feels very simple. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, ZR-V makes the lines at the rear end round and lovely, and the taillights look clean and refreshing. Together with the unique exhaust pipe, it is very young.

When you get into the car, ZR-V has a distinctive overall visual effect in the interior, giving people a very spiritual feeling. The car’s steering wheel is well designed, equipped with manual steering wheel up and down+front and rear adjustment, and other functions, everything seems very cold. Let’s take a look at the central control. The car is decorated with a steady and atmospheric touch-control LCD central control panel, which makes the interior style impressive and conforms to the temperament of the car. Finally, let’s look at the dashboard and seats. The car is equipped with a rounded dashboard, and the trendy design elements make people remember it at a glance. The car uses leather seats, and the seats are wrapped in place, which further improves the comfort of drivers and passengers.

ZR-V is well-behaved in the trunk space performance, but it supports the rear seats to be laid down, which greatly improves the expansion of the space and meets the daily travel needs. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. If you like this car, don’t hurry to learn more about it!

Source: Guosheng Computer Imagination

Original title: [Guosheng Computer] Huawei Industry Continuous Verification

Core view

Dongfeng Warriors joined HI mode and asked the world to reach the top of the January sales list. 1) On February 13th, 2024, Yu Chengdong shared in his personal Weibo, driving for 15 hours from Anhui Kaiwenjie M9 to Shenzhen for 1314 kilometers. He used Huawei’s advanced intelligent driving all the way, except for the need to manually select the toll gate when leaving Shenzhen Expressway, and took over the whole journey. 2) On February 22, 2024, it was announced that Bravissimo Technology, a subsidiary of Dongfeng, and Huawei formally signed a strategic cooperation agreement. The two parties will jointly promote the commercialization of Huawei’s smart car solutions, and constantly explore new technologies, industries, formats and models in the future to bring users a more extreme smart travel experience. 3) On February 19, 2024, BAIC Blue Valley (600733) said in response to an investor’s question that its first model under the cooperation with Huawei’s smart selection mode is planned to be put on the market this year, which is positioned as a high-end smart car. 4) In the past three months, Huawei’s car cooperation model has been continuously promoted. Lantu: On January 22, 2024, Dongfeng Lantu and Huawei formally signed a strategic cooperation agreement. Jianghuai: On December 2, 2023, Jianghuai Automobile (600418) and Huawei Terminal Co., Ltd. signed the Cooperation Agreement on Intelligent New Energy Vehicles, which is valid for 10 years from the date of signing. Chery: On November 28th, 2023, at the full scene conference of Zhijie S7 and Huawei, HarmonyOS Zhixing’s first car Zhijie S7 was officially released. 5) In January 2024, AITO asked all departments to deliver 32,973 new cars, an increase of 34.76% from the previous month.Among them, the single-day delivery in 24 days exceeded 1,000, making it the first time to become the monthly sales champion of new power brands in China market. 6) The first year of autonomous driving is approaching, and the industry is progressing continuously. As a leader in domestic autonomous driving technology, Huawei’s ability of mapping is continuously improving. Since its launch in April 2023, ADS 2.0 has been continuously iterated. At the same time, through the establishment of joint ventures, it has realized industrial technology empowerment, and through the intelligent car selection model, it has been empowered in sales channels and other aspects. Cooperative car companies are expected to give full play to their first-Mover advantage. Judging from the sales reservations of the new M7 and M9, the industrial logic is being continuously verified.

HarmonyOS’s system faced a major update in the third quarter, and its experience and installed capacity exceeded expectations. 1) On February 23, 2024, according to the official news of HarmonyOS, from now on, 12 mobile phones including Huawei P30, Mate 20 and Glory 20 started the beta recruitment of HarmonyOS 4.0. 2)HarmonyOS is constantly updated: On February 22nd, 2024, at the end of Huawei’s Pocket 2 conference, Yu Chengdong announced a major update of the HarmonyOS system this fall, and promised that the performance of Pocket 2 mobile phones would be improved by 30%. Yu Chengdong also said that when there are enough native applications, the user experience of all Huawei mobile phones will be greatly improved. 3) HarmonyOS has become the "roof of the world" of mobile operating system in China, and the number of ecological devices has increased from 700 million to 800 million in just five months. According to Gong Ti, president of Huawei’s BG software department, it will reach 800 million to 1 billion units by the end of 2024. In September, 2023, Huawei officially announced that the next version after HarmonyOS 4.0 will be HarmonyOS NEXT, which will fully launch the deployment of native applications in HarmonyOS. In January, 2024, Huawei announced that the developer preview of HarmonyOS NEXT HarmonyOS Galaxy Edition was open to developers, and HarmonyOS Ecology entered the second stage, which will accelerate the HarmonyOS application of thousands of applications.

Suggested attention: 1) Huawei Smart Cars: Jianghuai Automobile, Sailis, Changan Automobile (000625), Desai Xiwei (002920), Zhongke Chuangda (300496), Wanma Technology (300698), Alte, Lingdian Electronic Control, Huayi Technology, Jingwei Hengrun, Dongfeng Motor (600000). 2) Huawei HarmonyOS: iSoftStone, ChinaSoft International, Zhidu (000676), Jiulian Technology, Tuowei Information (002261), Runhe Software (300339), Zhiwei Intelligent, Changshan Beiming (00158), Dongfang Zhongke (002819), Chanz Education, etc.

Risk warning: technical iteration is less than expected, economic downturn is more than expected, and industry competition is intensified.

Report text

01

Dongfeng Warriors joined HI mode and asked the world to top the sales list in January.

1. Huawei’s car cooperation model has been continuously promoted.

Dongfeng’s Warriors Technology and Huawei formally signed a strategic cooperation agreement. On February 22, 2024, Mengshi Technology announced that Mengshi Technology, a subsidiary of Dongfeng, and Huawei formally signed a strategic cooperation agreement. The two parties will jointly promote the commercialization of Huawei’s smart car solutions, and constantly explore new technologies, new industries, new formats and new models in the future, bringing users a more extreme smart travel experience.

The strategic cooperation between Dongfeng Warrior and Huawei will realize the complementary advantages and mutual empowerment of new energy luxury off-road brands and smart technology pioneer brands. As a luxury electric off-road brand in China, Dongfeng Warrior is the strategic pioneer of Dongfeng Company’s "East Wind Rising" plan and "Leaping Action" of scientific and technological innovation. It embodies Dongfeng’s 54-year wisdom in building cars, leads the development of Dongfeng’s new energy and intelligent technology, builds super warrior products based on the standards of super platform, super power and super off-road, and is committed to becoming a cultural leader of luxury electric off-road. As the world’s leading provider of ICT infrastructure and intelligent terminals, Huawei has profound technical accumulation and leading advantages in the fields of intelligent networking and intelligent driving.

Beiqi Blue Valley revealed that the new car in cooperation with Huawei will be launched this year. On February 19th, 2024, when answering questions from investors, Beiqi Blue Valley said that its first model in cooperation with Huawei’s smart selection mode is planned to be put on the market in 2024, which is positioned as a high-end smart car. The company will disclose the progress of cooperation in due course.

According to the previous announcement of BAIC Blue Valley, in order to meet the design and production requirements of new models, the company upgraded the existing BE22 platform in all directions to build a new generation of high-end pure electric intelligent networked automobile platform of BAIC New Energy. The upgraded BE22 platform products will be produced by Beijing high-end intelligent ecological factory. BAIC New Energy leased the land, workshop and ancillary facilities of Miyun Factory, and purchased equipment assets to carry out key technical transformation on welding and painting production lines, forming an annual production capacity of 50,000 high-end new energy vehicles.

2. The sales volume of the world has been continuously broken.

Ask the world to top the sales of new forces in January. On February 1, 2024, a number of new energy vehicle companies announced their car-making transcripts in January 2024. According to the Securities Times, the delivery volume of new energy vehicle companies such as Lantu Automobile, LI, Kykrypton, Xpeng Motors, Zero Run Automobile and Nezha Automobile all increased year-on-year. Among them, AITO delivered 32,973 new cars, an increase of 34.76% from the previous month, of which 24 days delivered more than 1,000 new cars in a single day, making it the first time to become the monthly sales champion of new power brands in China market.

The delivery of the new M7 in Wenjie reached a new high, with 31,253 new cars delivered in a single month. For the first time, the delivery in a single month exceeded 30,000, opening a new chapter in delivery speed. Since it was listed in September, 2023, the total number of new M7 has exceeded 140,000, and the order growth and delivery efficiency have been accelerated hand in hand, which has promoted the continuous increase of delivery volume.

The cumulative number of M9 in the sector has exceeded 40,000. Since it was officially listed on December 26th, 2023, the new M9 cars in the world have successively arrived at 252 stores in 89 cities across the country, with a cumulative breakthrough of 30,000 vehicles within seven days of listing, and it has been announced that it has exceeded 40,000 vehicles.

Yu Chengdong personally drove over more than 9000 kilometers, and took over the whole journey. On February 13th, 2024, Yu Chengdong shared in his personal Weibo that the whole journey from Anhui Kaiwenjie M9 to Shenzhen took 15 hours, and he used Huawei’s advanced intelligent driving all the way, except when he left Shenzhen Expressway, he had to manually select the toll gate and took over the whole journey. When encountering traffic jams, multiple construction sections, emergency braking in front, emergency lane change, turning and other complex road conditions, intelligent driving calmly responds. In addition, Yu Chengdong also emphasized that HUAWEI ADS 2.0′ s map-less NCA has brought the technical ability that can be opened all over the country without relying on high-precision maps, and the experience has been greatly improved.

In the past, Huawei’s car cooperation model has been continuously promoted:

On January 22, 2024, Dongfeng Lantu and Huawei formally signed a strategic cooperation agreement. The two sides will work together to create the ultimate smart travel experience around the needs of users according to their respective advantages. Accelerate the large-scale commercialization of intelligent technology through innovative exploration of cooperative vehicles in various fields.

The signing of this strategic cooperation agreement marks that the cooperation between Dongfeng Lantu and Huawei has entered a new stage. At the signing site, the two sides conducted in-depth exchanges around the development trend of intelligent networked vehicles. The two sides indicated that they would give full play to their respective advantages and jointly promote the high-quality development of the automobile industry. The person in charge of Lantu Automobile said that Huawei’s profound accumulation of ICT technology and continuous breakthrough in the field of intelligence will help Dongfeng Lantu to further upgrade and iterate in the field of intelligent new energy vehicles. Up to now, Dongfeng Lantu and Huawei have not announced the specific cooperation mode.

On December 2, 2023, Jianghuai Automobile announced that it signed the Cooperation Agreement for Intelligent New Energy Vehicles with Huawei Terminal Co., Ltd., which is valid for 10 years from the date of signing. From the specific cooperation mode, 1) JAC is responsible for building an advanced production base, giving full play to JAC’s advantages in the field of advanced manufacturing, providing users with all-round solutions for intelligent manufacturing based on the industrial internet and mature manufacturing management experience, and building advanced manufacturing capabilities with the help of Huawei’s advantages in related fields, so as to realize efficient delivery of cooperative vehicles; 2) In view of the global sales network and strong brand marketing and user operation capabilities of Huawei Terminal, Huawei Terminal or its designated third party will provide exclusive sales services for cooperative vehicles worldwide, including but not limited to marketing, sales, users and ecological operation.

On November 28th, 2023, at the full scene conference of Zhijie S7 and Huawei, HarmonyOS Zhixing’s first car Zhijie S7 was officially released. As a smart car with high energy and large space, Zhijie S7 creates a high-end fashion appearance and a more outstanding space experience with the brand-new OneBox design. The new DriveONE 800V silicon carbide high-voltage power platform and Huawei Turing intelligent chassis combine power with intelligent driving control. The HarmonyOS 4 smart cockpit was launched, and with intelligent technologies such as HUAWEI ADS 2.0 advanced intelligent driving system, it brought consumers a brand-new smart travel experience.

3. 2024 or the first year of global autonomous driving.

Globally, the penetration rate of advanced autonomous driving is accelerating. According to the global self-driving penetration, according to the SAE classification standard, in 2021, the penetration rate of L0 self-driving cars will exceed 50%, L1 will be 25%, L2 will be 20%, and L3-4 will be 0. With the development of self-driving technology, it is estimated that the penetration rate of L2 self-driving cars will reach 57% in 2030, and L3 and L4 will increase to 7.0% and 3.0% respectively.

Tesla, the autonomous driving giant, ushered in an important upgrade of FSD;

According to Tesla Side, Tesla released the first public version of FSD Beta 12.1.2 to some car owners on January 22, 2024. The remarkable feature of this version is the use of end-to-end neural network, which is expected to greatly improve Tesla’s Advanced Driver Assistance System (ADAS). The neural network is trained on the basis of millions of video clips, which replaces most of the previous explicit C++ coding and improves the system’s ability to deal with complex driving situations. According to the release notes of FSD Beta v12, this update replaces more than 300,000 lines of explicit C++ code.

Prior to this, Musk said in May 2023 that V12 "is reserved for FSD to become’ end-to-end artificial intelligence’, covering everything from images to steering, braking and acceleration." According to The Verge, an American technology media report, Tesla FSD V12 now relies on body cameras and artificial intelligence, instead of relying on other types of body sensors such as lidar like other competitors. In August 2023, in a live road test in Palo Alto, California, Musk demonstrated the driving level of Tesla Model S equipped with FSD V12 in the construction area, lane change and complex road conditions, which proved the system’s ability to adapt to complex road conditions. During the whole live broadcast, FSD V12 showed the driving performance of highly human beings, including driving according to the road traffic speed instead of the standard speed limit, and continuing to drive at the Stop Sign at the unmanned intersection (according to the traffic regulations, drivers need to stop completely before starting).

4. Huawei is the leader of the core technology of autonomous driving in China, and the intelligent driving of high-level urban areas without maps covers the whole country.

HUAWEI ADS 2.0 was launched in April 2023, and it continued to iterate and its capabilities were upgraded.

Since its release in April 2023, HUAWEI ADS 2.0 has built a rich scene library on the AI ? ? training cluster, deeply learning more than 10 million km every day, and continuously optimizing the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI(Miles Per Intervention) is as high as 200km, and the success rate of urban elevated import and export is as high as 99%.

According to the disclosure made at the press conference of Zhijie S7 and Huawei on November 28th, 2023, the learning and training ability of AI has been continuously improved, with the computing power reaching 2.8 EFLOPS, learning 12 million+kilometers every day, and the model is iterated every five days.

Since January 31, 2024, the M5 and the new M7 versions of Zhijie have been upgraded with the OTA version of the high-end package, which can realize NCA high-end intelligent driving in urban areas without relying on high-precision maps nationwide, bringing a smart driving experience that can be opened all over the country.

5. Relying on the ownership structure and technical barriers, the competition pattern of Huawei car-related companies is good.

From the perspective of Huawei’s internal structure, Huawei BU plans to develop independently and launch external financing. On November 25th, 2023, Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Through negotiation between both parties, Huawei intends to set up a company (the "Target Company") engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions, whose business scope includes automotive intelligent driving solutions, automotive intelligent cockpit, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent headlights, and inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. Changan Automobile plans to invest to acquire no more than 40% equity of the target company and carry out strategic cooperation. Both parties will jointly support the target company to become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry.

The equity of the target company is expected to be diversified, and the existing strategic partners have been invited.

According to the Memorandum of Investment Cooperation, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity.

On November 28th, 2023, at the press conference of Zhijie S7, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, responded that Huawei had sent invitations to invest in new companies to several smart car selection partners, such as Cyrus, BAIC, Chery and Jianghuai, and hoped that powerful car companies such as FAW Group would participate.

Taking Cyrus as an example, according to its WeChat WeChat official account and the relevant provisions of the long-term strategic cooperation agreement between the two parties, this strategic adjustment of Huawei Car BU will not affect the long-term strategic partnership between the two parties, the supply relationship of parts to Cyrus, and the continuous provision of products and services to AITO owners and potential users. At the same time, at present, Cyrus has received an invitation to jointly invest in the target company and jointly participate in building an electrified and intelligent open platform. The company is actively demonstrating the related matters of participating in investment and cooperation.

From the perspective of industry barriers, autonomous driving design is extremely difficult, requiring deep technical accumulation, early cooperation and early benefit, which is expected to form a first-Mover advantage. Continuous algorithm training and accumulation is the key to improve the user experience and finally realize automatic driving. On the road of autonomous driving to commercialization, there are still many technical thresholds to be overcome. Due to the complexity of corner case in the actual road situation and the difficulty in accumulating long tail data, in the future, the bottlenecks affecting the final experience of autonomous driving scheme will still be perception algorithm, planning and control algorithm and simulation training algorithm.

Fusion perception algorithm: Vision-based perception framework, generation and enhancement of lidar data, lane-level traffic light perception in complex light environment, processing of flickering and fuzzy light source, processing of brightness difference between color and light source, identification of overlapping objects, and traffic flow perception are the decisive factors of the final vehicle’s ability to construct the surrounding environment.

Planning and control algorithm: The industry still needs to make deep efforts in the core algorithm fields such as multi-object and multi-step game decision-making under the condition of uncertain perception/prediction, horizontal and vertical joint motion planning, humanoid decision-making and planning model in complex interaction including object risk and scene risk, key scene extraction and automatic annotation in massive data (603138).

Simulation system: it is necessary to build an intelligent interaction model of traffic participants, create a large-scale dynamic and static simulation scene, and finally form a high-fidelity and rich simulation system.

02

HarmonyOS system ushered in a major update in the third quarter, and its experience and installed capacity exceeded expectations.

1. HarmonyOS 4.0 is progressing continuously.

HarmonyOS 4.0 opens beta recruitment. On February 23, 2024, according to the official news of HarmonyOS, from now on, 12 mobile phones including Huawei P30, Mate 20 and Glory 20 started the beta recruitment of HarmonyOS 4.0.

HarmonyOS is always new, and the performance of Pocket 2 mobile phone will be greatly improved in autumn. On February 22nd, 2024, at the end of Huawei’s Pocket 2 conference, Yu Chengdong announced a major update of the HarmonyOS system this fall, and promised that the performance of Pocket 2 phones would be improved by 30% by then. Yu Chengdong also said that when there are enough native applications, the user experience of all Huawei mobile phones will be greatly improved.

2. HarmonyOS has become the mobile operating system "roof of the world".

HarmonyOS is an operating system officially released by Huawei at the Huawei Developers Conference (HDC.2019) held in Dongguan in 2019. Huawei HarmonyOS system is a brand-new distributed operating system for all scenarios, which is more suitable for the future mobile world of Internet of Everything. According to Huawei official website, HarmonyOS 4 was officially released at Huawei Developers Conference 2023(HDC.Together) in August 2023, which brought users a fun, smooth and safe wisdom experience, and the privacy and security functions were also upgraded. By applying risk behavior control and application anti-tracking, a pure and safe application environment was created.

The market share of HarmonyOS continued to increase, and it was close to iOS in China in November 2023. According to Counterpoint’s data, by Q3 of 2023, the market share of HarmonyOS in the global smartphone operating system was 3%, showing a growth trend. In the domestic market, the market share of HarmonyOS has reached 13%, which is close to iOS. Considering the continuous shipment of Huawei mobile phones, it is expected to drive the continuous increase of market share.

PC may become another important ecological terminal in HarmonyOS. 1) In April 2023, at the OpenHarmony Developer Conference 2023 of the Open Atomic Open Source Foundation, iSoftStone and its subsidiary Honghu Wanlian released the SwanLinkOS commercial PC release version (Beta version) based on the OpenHarmony 3.2 Release version. 2) In October, 2023, the team of engineers from Xunlong Open Source HarmonyOS completed the initial adaptation of Orange Pi OS (OH) to PC on the development board equipped with RK3566, which was the first time that the open source HarmonyOS operating system was run on PC equipment in China.

Open source construction accelerates ecological maturity and the number of terminals expands rapidly.

According to WeChat official account of OpenAtom Openharmony, as of November 2023, the community of OpenAtom OpenHarmony has accumulated more than 6,200 contributors, generating more than 244,000 PR, 23,000 Star, 62,000 Fork and 59 SIG, and 447 products have passed the compatibility evaluation, of which 42 have been released commercially.

The number of ecological equipment in HarmonyOS has increased rapidly. On January 18th, 2024, Yu Chengdong, CEO of BG and chairman of BU, a smart car solution, announced the latest progress of HarmonyOS’s ecology: the number of ecological equipment in HarmonyOS increased from 700 million to 800 million in just five months, and the interconnection of thousands of industries will open a new blue ocean of trillions of industries. According to Gong Ti, President of Huawei BG Software Department, by the end of 2024, the number of ecological equipment in HarmonyOS will gradually reach 800 million to 1 billion, which is developing rapidly.

3. HarmonyOS HarmonyOS Next is coming soon.

HarmonyOS NEXT, the next version of HarmonyOS system, is coming soon.

In September 2023, Huawei officially announced that the next version after HarmonyOS 4.0 will be HarmonyOS NEXT, and Huawei will fully launch the deployment of native applications in HarmonyOS, which is a historic leap in Huawei’s mobile application ecology.

On January 18th, 2024, Huawei announced that the developer preview of HarmonyOS NEXT HarmonyOS Xinghe Edition was open to developers, which means that HarmonyOS Ecology has entered the second stage, which will accelerate the application of thousands of industries in HarmonyOS.

HarmonyOS Xinghe Edition’s end-cloud collaborative native intelligence features not only benefit users, but also support the application’s ability to use large models efficiently and safely. As low as "one line of code", HarmonyOS native intelligence can be called, allowing developers to apply "zero cost" AI. In addition, relying on the new "heterogeneous native" parallel mechanism of HarmonyOS kernel, it can bring extreme fluency beyond the traditional kernel and improve the efficiency of memory management by three times. HarmonyOS Xinghe Edition is expected to release a developer Beta version in Q2 and a consumer-oriented commercial version in Q4 in 2024.

HarmonyOS native application training continued to advance. In terms of personnel training, at present, 305 college students have participated in HarmonyOS activities, 135 colleges and universities have entered HarmonyOS campus open classes, 286 enterprises have participated in HarmonyOS Ecological School, 380,000+developers have passed HarmonyOS certification, and more than 150 production-learning cooperation projects have provided a "granary" with sufficient reserves for the sustainable innovation and prosperity of HarmonyOS’s ecology.

In order to further boost the development potential of HarmonyOS’s ecology, Huawei announced that "Yaoxing Plan" will invest 7 billion yuan to encourage HarmonyOS developers to innovate in HarmonyOS’s native applications, meta-services and SDK. At the same time, Huawei will join hands with partners to train more than 100,000 HarmonyOS developers every month, relying on HarmonyOS Ecological School, colleges and universities to jointly train talents in HarmonyOS, and the city issued a talent training policy in HarmonyOS. And announced the opening of the 2024HarmonyOS Innovation Competition, with the highest single prize of 1 million yuan, providing an open platform for developers to practice by competition and continue to advance.

According to the report of Securities Times Network, the fifth HarmonyOS School Innovation Training Camp was held in Beijing from November 14th to 16th, 2023. This training camp focuses on the development of HarmonyOS’s ecology, the characteristics of Harmony OS operating system, and the development of native applications/meta-services in HarmonyOS, and attracts more than 200 technical partners from 60+ enterprises, including Meituan, Baidu, Qunar, Industrial and Commercial Bank of China (601398), Postal Savings Bank, China Telecom, 58 Tongcheng, Zhihu, Ink Weather, car home, BOSS Direct Employment and Transfer.

Since Huawei announced that HarmonyOS NEXT was ready to go in September 2023 and HarmonyOS native applications were fully launched, the first batch of more than 200 native applications in HarmonyOS have been accelerated, covering convenient life, travel, financial convenience, social information, productivity tools, audio-visual entertainment, games and other fields, and the territory of native applications in HarmonyOS has basically taken shape. At the same time, Ant Group, China UnionPay, Iflytek (002230) and other partners have also opened up vertical innovation capabilities, and together with Huawei’s base capabilities, they have provided developers with efficient full-link development tools, which can reduce the development workload by up to 90% and help the industry accelerate the application of HarmonyOS-based development. Partners can also access HarmonyOS’s ecology rapidly through the minimal development of meta-services.

03

capital proposals

1. Huawei Smart Car: Continue to be optimistic about Huawei Smart Car Industry Chain, which is a subdivision track with clear competition pattern and excellent medium-term logic. Considering Huawei’s industry-leading effects in autonomous driving, intelligent cockpit and intelligent safety, Huawei’s cooperative ecology is expected to enhance its product strength in the environment of intensified competition in the whole machine factory, and companies related to the industrial chain are expected to benefit from the development dividend of domestic smart cars by relying on ecological advantages, forming a pre-paid card position. At the same time, it is necessary to pay attention to the industrial changes brought by technology leaders, and autonomous driving is expected to accelerate its landing, forming an overall opportunity for the industry.

Suggested attention: Jianghuai Automobile, Celes, Changan Automobile, Desai Siwei, Zhongke Chuangda, Wanma Technology, Alte, Lingdian Electronic Control, Huayi Technology, Jingwei Hengrun, Dongfeng Motor, Beiqi Blue Valley, Guangting Information, etc.

2. Huawei HarmonyOS: the core manufacturer of native application-related services in HarmonyOS and open source ecological construction in HarmonyOS, which is expected to benefit from the ecological expansion in HarmonyOS. At the same time, in the future, it will cut into not only the mobile market, but also the brand-new IOT demand of thousands of industries, facing the sea of stars.

Suggested attention: iSoftStone, ChinaSoft International, Zhidu, Jiulian Technology, Tuowei Information, Runhe Software, Zhiwei Intelligent, Changshan Beiming, Dongfang Zhongke, Chanz Education, etc.

04

Risk warning

Technology iteration is less than expected: if technology iteration is less than expected, it will have a certain adverse impact on companies related to the industrial chain.

The economic downturn exceeds expectations: if the macroeconomic boom declines, the investment in informatization will slow down, which will affect the willingness of enterprises to reinvest, thus affecting consumers’ willingness to consume and the willingness to produce in the industrial chain, which will have an adverse impact on the whole industry.

Intensified industry competition: If related enterprises speed up the technology iteration and application layout, the overall industry competition will intensify, which will threaten the growth of enterprises in the industry at present.

On December 16th, as a brand new Jetta VA7 slowly rolled off the assembly line of FAW-Volkswagen Jetta brand & Chengdu Branch, Jetta VA7 officially rolled off the assembly line, and the FAW-Volkswagen Jetta brand ushered in another milestone in its development. This is the fourth new car of Jetta brand after VS5, VS7 and VA3.

FAW-Volkswagen Jetta brand VA7 off-line ceremony

Zhou Jian, director of Chengdu Economic Development Zone Management Committee and head of Longquanyi District People’s Government, Bao Hang, fourth-level researcher of Sichuan Economic and Information Office, Zhang Tiebin, Party Secretary of FAW-Volkswagen Chengdu Branch and General Manager of Jetta Brand & Chengdu Branch, and Widman, General Manager of FAW-Volkswagen Jetta Brand & Chengdu Branch attended the off-line ceremony.

Quality upgrade Zhilian future

Product highlights help VA7 open up the market.

Jetta VA7

Jetta VA7, which is newly rolled off the production line, is positioned as an A-class national sedan, and its size, configuration and power system all show high cost performance. Previously, Jetta VA7 officially opened for pre-sale on December 12, and was welcomed by the market. In the current automobile market, A-class compact car is a highly competitive market, and many brands have launched their own products in this field. With its practical configuration and familiar brand image, VA7 is expected to occupy an important position in this market.

Jetta VA7 appearance

According to reports, Jetta VA7 has four highlights: atmospheric appearance, elegant interior, A+class space and intelligent interconnection. The reporter saw at the scene that the appearance of Jetta VA7 adopts the design of combining dot matrix front grille with LED headlight group, and the visual effect is more prominent. At the same time, the shape of the lower enclosure is relatively simple, and the chrome-plated decorative pieces similar to the "Y" shape on both sides also create a good sense of advanced. In terms of body size, the wheelbase of the car has reached 2731mm, and the space performance is still excellent. In the interior, double LCD instruments, front seat heating, and 8-way electric adjustment of the main driver have all enhanced the exquisiteness of the car. It is worth mentioning that the car provides intelligent configuration such as intelligent navigation, car KTV and assisted driving system, which further improves the comfort and convenience of driving.

The elegant interior of Jetta VA7

Jetta VA7A＋+class space

"The market urgently needs such a quality car. From research and development, to the supply chain, to the production end, we have achieved a breakthrough in efficiency improvement in the whole chain. Through various measures, VA7 successfully rolled off the assembly line at the end of this year and officially started production." Luo Xiaodong, the person in charge of Jetta VA7 products, told the reporter that this model is currently undergoing production climbing, striving to achieve the established production target by the end of the year.

Play the role of chain owner

Help build an advanced manufacturing cluster

Since its establishment in May 2009, FAW-Volkswagen Jetta brand-Chengdu Branch has achieved a total vehicle production of 6.49 million vehicles, with an output value exceeding 500 billion and a tax revenue exceeding 50 billion. During this period, enterprises actively played the role of chain owners, driving nearly 100 supporting enterprises to settle in Chengdu, helping Sichuan Province to build a complete automobile industry chain integrating parts production, vehicle manufacturing and vehicle sales, and promoting the development of Sichuan automobile and parts industry with vehicle manufacturing.

Jetta VA7 production line

"Jetta brand will adhere to the strategy of" oil and electricity advance together ",continue to deepen the fuel car track with fine models such as VA7, and accelerate the launch of new energy vehicles. With the support and care of party committees and governments at all levels and all walks of life, we will continue to work hard to make the Jetta brand an international brand made by Sichuan Zhizhi. " Zhang Tiebin said at the off-line scene of Jetta VA7.

Highlight introduction

The successful roll-off of the VA7 model is not only another masterpiece of Jetta’s branding strategy, but also a happy event for the development of the automobile industry in Chengdu Economic Development Zone. At present, the automobile industry is undergoing great technological changes and market reshuffle. Intelligent networked new energy vehicles are changing with each passing day, and the industry competition is unprecedentedly fierce. Chengdu Economic Development Zone (Longquanyi District) will also join hands with FAW-Volkswagen Chengdu Branch, spare no effort to break through in the fields of electrification and digital intelligence, create more high-quality "Made in Chengdu" explosive models, make Jetta brand bigger and stronger together, and go all out to create a new situation of high-quality development of Chengdu automobile industry.

Editor: Bai Longxiang

Deputy Editor: Deng Qingfeng

Original title: "Good news! FAW-Volkswagen Jetta brand VA7 goes offline in Chengdu Economic Development Zone.

Read the original text

　　　　[XCAR original information]

　　　　The classic Mazda 3, a modified model of Changan Mazda 3, was officially launched today. The first Mazda 3 classic models listed in the market have two displacement models and six models. This Mazda 3 produced in Nanjing factory is not a replacement model, but a small modified product. The price range of this new car is 112,800 yuan to 149,800 yuan.

Mazda 3 classic

　　　　From the appearance, the Mazda 3 classic gives people a more atmospheric overall feeling. The front enclosure and the air inlet net are more dynamic and improve the heat dissipation performance; Overall improvement of fog lamp modeling; The door handle in the same color as the car body (1.6L model) looks more harmonious; Tomahawk-shaped model with double five hubs (2.0L model) and blackened taillights (1.6L full range); In addition, the appearance changes also include the smoother rear bumper, the humanized design of the trunk groove and so on. In addition, it is worth mentioning that the body color of Mazda 3 classic has reached 7 kinds at night.

Mazda 3 classic

　　　　The interior color and material design of Mazda 3 classic models have also changed to some extent. The leather seats with pinholes drilled, sewn with red thread by hand, and changed from beige to pure black (2.0L automatic luxury model) are more dynamic, and the beige interior has also changed into pure black (2.0L whole system) with more sense of movement. The brand-new design of door panel fabric and the "piano paint" treatment of steering wheel control area, door control panel and audio panel make the interior texture of the whole vehicle stronger.

Mazda 3 classic

　　　　The door control panel and center console are decorated with fashionable carbon fiber (2.0L automatic luxury type), which further creates a dynamic atmosphere. In addition, the three-ring barrel black chrome-plated self-luminous instrument panel is also a popular configuration of Mazda cars at present.

Mazda 3 classic

Mazda 3 classic

　　　　Mazda 3 classic has no change in power compared with the old model. It is still equipped with a 1.6L engine of model Z6V, with a maximum power of 79KW (107HP), a maximum torque of 146Nm and a 2.0L engine of model LFX, with a maximum power of 110KW (150HP) and a maximum torque of 182Nm. There is no difference between the 5-speed manual transmission and the 4-speed automatic manual transmission.

Mazda 3 classic

　　　　Although there is no change in parameters, Mazda said that through the matching and adjustment of engine and gearbox, the redesign of catalytic converter and the EGR exhaust gas recirculation system, the power output has been improved to some extent, and the fuel consumption and emissions have also been reduced a lot.

　　　　Comments:This is the first comprehensive upgrade of Mazda 3 since it was introduced into China. It is reported that the latest Mazda 3 will also be listed in Nanjing factory in the future.

1. Or will Changan Mazda 3 classic models be listed today starting from 100,000 yuan.

　　　　 Extended reading:FAW Mazda will start production at the end of next year, and the price of CX-7 will be lowered.

　　　 FAW Mazda will launch domestic mazda 8 models this year. Recently, it is reported that the SUV CX-7, which is currently being imported, is also expected to be made in China, and the specific domestic time may be at the end of next year, and it will be sold through FAW Mazda’s channels.

Mazda CX-7

　　　　Mazda CX-7 is an SUV with excellent sports performance. It is equipped with a naturally aspirated 2.5-liter DOHC MZR four-cylinder engine with an aluminum cylinder block. The maximum power is 120 kW and the peak torque is about 205Nm. It is matched with a five-speed automatic manual transmission. The fuel consumption of urban roads is about 11.2L per 100 kilometers, which is good in power output and comfort.

Mazda CX-7

Mazda CX-7

　　　　In terms of comfort configuration, Mazda CX-7 is equipped with a new multi-function steering wheel, which integrates various function control keys including Bluetooth. In addition, it can be equipped with an on-board computer and a reversing camera. In terms of comfort configuration, this car is equipped with 8-direction electric adjustment for drivers, electric sunroof, automatic air conditioner, 3.5-inch display screen and blind spot monitoring system.

Mazda CX-7

　　　　It is also relatively complete in terms of safety configuration. DSC (dynamic stability control), TCS (traction control system) and 6 airbags can all be found in this car. In addition, the low beam of Mazda CX-7 adopts lens xenon headlights, while the high beam is halogen headlights.

Mazda CX-7

　　　　Editor’s comment:The price of 288,000 yuan is not an affordable price for Mazda CX-7. After domestic production, it can make a breakthrough in sales by confronting CR-V, RAV4 and Tiguan.　

2. FAW Mazda will put into production CX-7 at the end of next year.