Special feature of 1905 film network Countdown in 2022. All walks of life began to sum up the gains and losses of the year. Looking at the domestic drama market, this year is another year to hold high the banner of "improving quality and reducing quantity". According to public data, in the first three quarters, there were 243 dramas online, 32 fewer than the same period of last year, and the overall quality of domestic dramas developed in the direction of quality.

According to the statistics of 1905 Film Network, as of press time, there were 11 domestic dramas with scores of 7.7-7.9 in Douban in 2022, and 12 with scores above 8, the number was basically the same as last year. Throughout the performance of the drama series in 2022, there are many excellent works to achieve a double harvest in the word-of-mouth market. In a dynamic market environment, they jointly wrote another brilliant chapter belonging to domestic dramas.

8 points+drama achievement highlights of the year

Waiting for the explosion list

In 2022, there were 12 domestic dramas with scores above 8, covering sports, love, costume, suspense, fantasy, etc., and the market showed a posture of letting a hundred flowers blossom.

The 9.3-point "Daughter of Dashan" is the only Chinese drama that has passed the 9-point mark this year, ranking first in the annual word-of-mouth list. Judging from the portraits of the audience, the main fans of the play are middle-aged and elderly people, so there is no big noise on the Internet.

However, according to China Audio-visual Big Data of the State Administration of Radio, Film and Television, the viewing share of Daughter of Dashan is as high as 5%, ranking first in the prime-time TV series in China. In a sense, it can also be called a veritable high-quality masterpiece this year.

More than 230,000 people scored a high score of 8.5, which also made it ranked second in the word-of-mouth list.

Dubbed by the audience as the script "Guarding the Liberation of the West", the story revolves around four fledgling trainee police officers. With its grounded plot and humorous expression, it has won the favor of a large number of audiences. During the first broadcast, it won many hot searches and the ratings exceeded 100 million. It is also a well-received and blockbuster explosion masterpiece.

"Sanyue has a new job" and "Foreign Material Records" both ranked third in the annual word of mouth with a score of 8.4. Compared with the above two TV dramas, both of them are representatives of "small but beautiful".

Similar to the movie, "Sanyue has a new job" also pays attention to the funeral industry, and rarely discusses the growth of "lying flat" girls from the perspective of body makeup artists. The shaping of post-95 life attitude and value orientation is clearly in place, which resonates with many young audiences.

"The History of Foreign Objects" is a work with both suspense and fantasy elements in this year’s 8+National Drama. In recent years, suspense drama has been in full swing, and The Tale of Foreign Objects skillfully supplemented by fantasy has created its own splendor.

"Long River in the World" scored 8.3, and passed the top three in word of mouth. In the track with the theme of costume, "Long River in the World" is more inclined to the category of historical drama, with historical facts to be tested and multi-line narratives echoing each other, which makes it complete the breakthrough of types.

Similarly, The Wind Rises in Longxi, which is based on Zhuge Liang’s Northern Expedition, was once praised as "Seeing the Great History with Little People" with a score of 8.1.

Meng Hua Lu, who is also a costume drama, focuses on "ancient dolls". The casting of the partner is not only full of value, but also difficult to find fault with the fit of the characters. Their excellent performances also help Meng Hua Lu break into the high score list with a score of 8.0.

The time series "The Wind Blows Pinellia" and "In the World" all cut through the exploration in the tide of reform and opening up, recreating that magnificent course. The former got a high score of 8.2, while the latter got a score of 8.1, and became a phenomenal explosive work.

At the 31st China Golden Eagle Awards Ceremony, "On Earth" won four awards including "Excellent TV Series". Recently, it won the award for outstanding TV works in the commendation of advanced units and outstanding works in the 16th "Five One Project" of spiritual civilization construction.

In addition, the 8.2-point "Beyond" is the only sports drama on the list. The return of the original crew of "20 Don’t Confuse 2" and the starring romantic drama "My Calorie Boy" were also successfully shortlisted for 8 points+list.

The main melody drama performed brilliantly.

"Now" and "suspense" almost mean.

Looking at the 12 plays on the 8+list, it is not difficult to find that the main melody series accounts for a high proportion. Daughter of Dashan, Police Honor, Pinellia ternata blown by the wind, Transcendence and In the World all belong here.

Or the group image expression like "Police Honor" is full of workplace elements, or "Beyond" pays tribute to the short track speed skating competition and reflects the changes of the times … Thanks to the successful hosting of the 2022 Beijing Winter Olympics and the convening of the Party’s 20th victory, this year’s main theme drama series is not only richer in theme types, but also more diversified in expression methods, further satisfying people’s aesthetic needs.

Take "Police Honor" as an example. Unlike many TV series that focus on the "police" group, the four "trainee policemen" do not exaggerate the heroic aura too much, but appear as "ordinary people", who will boldly move forward, hesitate and occasionally show their vulnerability. The whole drama runs through with a strong "fireworks", which makes the audience intuitively feel the ups and downs of the grassroots police.

Last year, there were popular Minning Town and Black Storm, and this year, there are high-quality representatives such as In the World and Police Honor. The main melody drama series is undoubtedly a branch of the drama market that cannot be ignored in recent years.

At present, although there is no division in the hit, from the feedback of many viewers, the texture of the play is also worthy of praise.

In terms of other types of themes, the ancient costume works are the most worthy of attention.

The public report pointed out that the number of costume dramas launched in 2022 dropped significantly compared with the same period of last year, but the overall quality improved significantly. As mentioned above, "Long River in the World", "Wind Rises in Longxi" and "Dream of China" are all above the 8+list, second only to the main melody works in quantity.

From the heat point of view, the ancient puppet drama that abandoned "industrial saccharin" can be slightly better than other costume dramas by virtue of the magic weapon of natural "high sweetness".

For example, the 7.9-point "Canglan Tactic" and the 7.7-point "Splendid Star and Bright Moon Rising to the Sea" failed to make the 8-point+list, but the overall performance was also remarkable, especially the former ranked first in the broadcast index of all dramas in the third quarter. "Di Xin Gravitation", "Wu Lu can escape" and "Looking forward to brightness" have become one of the most popular CPS in 2022.

In terms of "current spouse", the best score on the list is My Calorie Boy with 8.1 points. I have to say that this masterpiece of word of mouth has received little attention, with only 12,000 evaluators.

On the contrary, more than 160,000 people commented, and those who set off the movie-watching boom only got 7.4 points. Another example is "Twinkle, twinkle, twinkle, bright stars", whose revenue has exceeded 100 million yuan, with a score of only 6.5, and "current couples" with popular traffic blessings, such as "28 Laws of Love", whose scores are only hovering on the qualified line.

This also means that the "modern couple" still needs to continue to refuel on the road of exploration in order to gain the dual recognition of the market and word of mouth.

There are many innovative works in suspense dramas this year, but on the whole, it is a sigh of relief.

At the beginning of the year, The Beginnings quickly became popular with the theme of "infinite flow" time cycle, followed by the close-knit plots from the perspective of the portrait artist, including "Coward" adapted from the novel "Raw Swallow". The scores of the three popular suspense dramas were all between 7.5 and 7.9, and they failed to reach by going up one flight of stairs. "Old Play Bone" partner’s "The Gate of Rebirth" failed to cross the 7-point mark.

"The Story of Foreign Objects", which focuses on suspense and fantasy, has a slightly higher score, but it fails to make a circle in the degree of communication. If you want to make the next one, you also need to spend some thought on suspense drama.

It is worth mentioning that "Sanyue has a new job" and "Twenty Don’t Confuse 2" pay attention to the young audience, and truly discuss the growth process of the younger generation, which greatly arouses the audience’s empathy and both stand out in word of mouth. The success of "Twenty Don’t Confuse 2" has even broken the "curse" of the IP sequel, which has greatly improved its reputation compared with the previous work.

It also involves the discussion of teenagers’ topics, and the scores of Dear Children and are 7.7 and 7.3 respectively.

In the final analysis, literary and artistic works must ultimately be geared to the public. No matter what type it belongs to, grasping the audience’s mind is always the basis for its double harvest of market reputation, and it is also an issue that creators need to think about.

Special feature of 1905 film network The summer file in 2024 ended with a total box office of 11.633 billion.

Although the innovations in technology and form of some films have aroused extensive discussion in the industry, the box office has failed to set a new record. This phenomenon can’t help but make people think deeply: Why didn’t film innovation bring the expected box office success?

The direction of film innovation: the balance between technology and content

Film critic Ai Hui pointed out that technological innovation is important in film creation, but the innovation of story content and characterization can not be ignored.

In recent years, with the increasing expectations of the audience for visual effects, many films began to seek breakthroughs in special effects, 3D, IMAX and other technical aspects. However, as film critic Ai Hui pointed out, if technological innovation can’t serve the story itself, it will often bring the audience a feeling that "form is greater than content".

Take the summer movie in 2024 as an example. Although the film is original in IMAX technology and visual effects, the story content is not organically combined with technological innovation, which leads to a huge psychological gap in the audience’s viewing process.

Before entering the cinema, the audience expected to see an exciting spy film based on the trailer and publicity, but when they actually watched it, they found that the film was more like an imitation and tribute to Hollywood classic movies. This psychological gap directly affects the audience’s overall evaluation of the film, which leads to the box office failing to meet expectations.

Market segmentation: diversified audience demand

In the current film market, the audience’s demand is becoming more and more subdivided. In the past, the phenomenon that "one film hits all over the world" no longer exists. Nowadays, audiences of different ages, different cultural backgrounds and even different social circles have different needs for movies. In this regard, the director not only needs to consider the balance between technology and story, but also needs to accurately locate different audiences.

As the box office champion of the summer file, it is precisely by accurately positioning the family audience market that it has achieved success. This film does not pursue technological innovation excessively, but focuses on the story content suitable for the whole family to watch.

Through the interaction and emotional connection between family members, the film successfully attracted a large number of parent-child viewing groups, and finally stood out in the highly competitive summer file.

Including the sum of the second and third box office rankings, there are clear market segments in terms of topic and type, so it is relatively easy to spread.

In contrast, some films with unclear positioning or excessive pursuit of formal innovation have failed to find emotional resonance with the target audience, resulting in poor box office performance. For example, although he made bold innovations in image style, his story content was too obscure to attract mainstream audiences, and finally the box office failed to achieve a breakthrough.

Innovation and Risk: Director’s Self-expression and Market Demand

For many directors, innovation is not only an inevitable choice to pursue artistic breakthrough, but also an adventure. In the film market of China, directors are often faced with the dilemma of "both wanting and wanting": they should not only express themselves in the film, but also gain market recognition, and hope that the film can be successful in word-of-mouth and box office. However, the reality often does not allow directors to easily find a balance between the three.

Ai Hui pointed out: "When the director excessively pursues self-expression and ignores the market demand, it is often difficult for the film to make a breakthrough at the box office." This situation is not uncommon in China film market in recent years. Many directors tend to add a lot of personal elements and unique expressions when creating, but these contents are often difficult to resonate widely with the audience.

For example, this film tries the technology of "live animation", trying to bring a refreshing experience to the audience in visual effect. However, a large number of self-expression elements in the film make the audience feel confused and uncomfortable.

When the audience walked out of the cinema, they were more surprised by the form of the film than by the content of the story. This phenomenon shows that directors must be more cautious and restrained when pursuing innovation, and avoid excessive deviation between self-expression and market demand.

Industry trends: opportunities for medium-sized movies

In the film industry, the definition of success is often not limited to the level of box office, but also lies in whether the film can leave a deep impression on the audience. At this point, medium-sized films are emerging and showing unique market potential.

For example, as a medium-sized comedy released at the beginning of the year, it won a wide audience base by accurately capturing the current workplace culture. The film tells a story closely related to the life of ordinary audience through a relaxed and humorous narrative way, which makes the audience have a strong sense of resonance during watching.

This "grounded" creative way not only made the film a success at the box office, but also made it a social currency among the audience, further expanding the influence of the film.

In contrast, those large-scale movies that rely too much on technology and form innovation attract a lot of attention in the short term, but it is difficult to leave a long-term impression on the audience. This shows that film creators should pay more attention to how to establish a deeper connection with the audience through stories while pursuing innovation.

Future Prospect: Diversified Path of Film Creation

In future film creation, how to find the best balance between innovation and market demand will determine whether the film can succeed in the market. First of all, film creators need to understand the needs of the audience more deeply, especially the needs of different market segments. As a popular entertainment product, movies must reflect the social reality and the emotional demands of the audience to a certain extent.

Secondly, the director should pay more attention to the strength of the story itself, not just the technical breakthrough. As Ai Hui said: "What is really aura should be placed on stories and characters." Film creators need to impress the audience by telling interesting and infectious stories. Technological innovation should serve the story, not override it.

Finally, the film industry should encourage the creation of more medium-sized films. This kind of film may not be as complicated as making a big movie, but it is easier to establish emotional connection with the audience and thus succeed in the market. By focusing on the daily life and emotional experience of ordinary audiences, these films can find their own position in the market segments and gain a broader audience base through word-of-mouth communication.

The art of balance between innovation and box office

The summer file in 2024 provides us with a valuable opportunity to think — — Where should the direction of film innovation point? No matter how it develops in the future, film creators should always keep in mind that film, as an art form, is still the mind of the audience. In today’s highly competitive film market, directors need to find a suitable balance point, which can not only maintain their artistic pursuit in innovation, but also meet the needs of the audience. Only by constantly adjusting the direction of innovation can we truly achieve a win-win situation for box office and word of mouth.

According to the data of multiple platforms, as of 21: 00 on June 30th, the total box office of national movies in the first half of 2023 (from January 1st to June 30th) was roughly reported to be 26.258 billion yuan, up by 52.8% compared with the first half of 2022. The movies Manjianghong, Wandering Earth 2 and Disappeared She became the top three in the first half of the year.

In 2022, the total box office was only 29.937 billion, which will be easily exceeded this year. The total box office in 2021 was 47 billion, and in 2019 it was 64.1 billion. (In 2020, the epidemic was only 20.3 billion. )

TOP10 in the first half of 2023

01. Man Jiang Hong was 4.544 billion yuan.

02. Wandering Earth 2 is 4.029 billion yuan.

03. Disappeared She is 1.801 billion yuan.

04. "Bears haunt me" Bear Core "is 1.495 billion yuan.

05. The Unfamiliar Road of Life was 1.183 billion yuan.

06. Speed and Passion 10 is 980 million yuan.

07. "Nobody" 931 million

08. Deep Sea 919 million

09. The King of the Sky is 842 million yuan.

10. Journey to the Bell Bud is 807 million yuan.

　 　 Special feature of 1905 film network Many people like it, because the movies are full of breakthrough violent symbols, and the tribute elements of many classic movies are also used properly, which will not make people feel disgusted. But the most brilliant part of the film lies in the description of the city by director Qing Yang, who is a native of Chongqing — — Authentic Chongqing dialect, light rail passing through buildings, stairs built by mountains, high-rise old buildings with moldy walls, Chongqing Grand Theatre with glass exterior walls … …

　 　 But what best represents the city of Chongqing is hot pot.

　 　 Chen Kun, Qin Hao and Yu Entai, three high school students, once "Shapingba Cao Meng", jointly opened an "old classmate hole hot pot" after graduation — — Hot pot restaurant opened in the bomb shelter. This "project" with local characteristics originated in War of Resistance against Japanese Aggression, when people in Chongqing dug and built 1.1 million square meters of air-raid shelters underground to avoid Japanese bombing. Nowadays, these bomb shelters have become shopping malls, mahjong halls and Chongqing people’s favorite hot pot restaurants.

　 　 In Qin Hao’s words, it is "delicious and fun".

　 　 Since we have opened a hot pot restaurant, we must make the best use of it. There are many scenes of gathering together to eat hot pot in the movie.

　 　 Chen Kun invited Bai Baihe to the store to reunite with his old classmates and have a meal;

　 　　Creditors came to Chen Kun to collect debts and have a meal;

　 　　On the eve of their parting, the three planned to have a meal, but Chen Kun didn’t eat it because he went to the bank to save people … …

　 　　In the end, it was all ruined … …

　 　　At the end of the film, on the rooftop of the hospital, the bright sunshine shines, and four "old and new classmates" plan the future, love and friendship, and of course, a hot pot is indispensable.

　 　　Unlike the Beijing copper pot with clear soup and scanty water, Chongqing hot pot is mostly Jiugongge. It is said that hot pot was first divided into nine grids because a group of people ate the same pot, and the merchants designed it for good accounting. Now it is found that the heat and temperature of each grid are different, so it is suitable for rinsing different foods, and this form has been preserved.

　 　　Chongqing hot pot is spicy and mellow. Not only is the sesame oil and garlic sauce different from other hot pots, but even the dishes are unique — — Meat dishes must order beef tripe, duck intestines, duck blood, diced yellow pepper and luncheon meat … … Vegetarian dishes include tofu, peony bark, rattan vegetables, green bamboo shoots and so on.

　 　　These special taste symbols have also made Chongqing’s unique food culture, and hot pot has also become the label of Chongqing cuisine.

　 　　Are you hungry after seeing so many hot Chongqing foods? I don’t know if it’s to your liking, so Xiao Dianjun will introduce you to several local cuisines and stories about those cities … …

Beijing tripe

　 　 Different from the hotness of Chongqing, the city of Beijing has a heavy history and a strong old flavor. Mr. six, which made Feng Dao "tremble" again last year, restored the real Beijing dialect, Beijing flavor and Beijing rhyme for us. Besides the sharp and humorous Beijing scolding and the old guys in the hutong, the Beijing snacks in the movie were also very attractive.

　 　　After being slapped, Xiaogang Feng plays the role of Sixth Master, who eats in a restaurant with Boring Saner (Zhang Hanyu) and Lampshade Er (Liu Hua). The chef brings a plate of belly meat from the kitchen, and he specially tells him, "Mary’s, it won’t work in three minutes". This dish of belly kernel is a kind of traditional eating in old Beijing.

　 　　Fried tripe is a famous Hui snack in Tianjin and Beijing, which was recorded as early as the Qing Dynasty. Clean and arrange fresh tripe (including tripe and tripe collar) or fresh tripe, cut into strips, fry with boiling water, and dip in sesame sauce, vinegar, Chili oil, bean curd soup with sauce, coriander powder and chopped green onion.

　 　　Because the fried tripe pays attention to the taste and temperature, it is necessary to take it out after being rinsed in hot water, carefully observed, scattered and bent again, otherwise it will be old and the taste will be much worse.

　 　　The "belly kernel" mentioned in the movie has a very tender taste and is the best in the tripe. It takes several sheep to gather together a plate of belly meat, so the price is naturally not cheap. From this point alone, we can see that this group of "mr. six" are still fastidious about eating, despite the tight life.

Hong kong chouchang

　 　　When it comes to Hong Kong, most people will first think of roasted meat and milk tea in Hong Kong-style tea restaurants. In fact, the pure taste of Hong Kong is much more "interesting" than our impression.

　 　　In Du Qifeng’s movie "Blind Detective", the detective Johnston played by Andy Lau is also a gourmet, but his favorite is not a gluttonous delicacy, but a bowl of stinky intestines on the street.

　 　　The stinky sausage is similar to its distant relative, stinky tofu. It is a snack that smells smelly and tastes delicious. It is mainly made of pig intestines, with sauces and side dishes. It has a unique taste and is naturally not acceptable to everyone.

　 　　At that time, Johnston, who was not blind, was eating stinky sausage at a roadside stall when he saw Gao Yuanyuan dancing in the opposite dance classroom and fell in love with her at first sight. (Who knows that Gao Yuanyuan, whose eyes were wide open, actually took a fancy to Stone Dad … … )

Taiwan Province squid soup

　 　　People who have been to Taiwan Province must have eaten large intestine wrapped in small intestine and oyster omelet, but not everyone knows squid soup — — It is also one of the classic desktop snacks, and its reputation is much smaller. In the movie monga, it was a bowl of squid soup that made Mark Chao’s mosquito recognized by the "Prince Gang".

Mark was still tender at that time.

　 　　Squid soup is exquisite in materials, thick in soup, fragrant in taste and smooth and crisp in taste.

An old brand with a history of more than 90 years.

　 　　The film "Two Happy Squid Soups" was founded in 1921, which is located in Huaxi Street Night Market in Wanhua District where monga is located. Now, two squid soups have been opened, and the popularity of the film has also made their business more popular. The signature squid soup here is 1 cm thick and foamed. Because of its composition with fish paste, it is seasoned with thicken broth and sand tea, which has a very traditional and authentic taste.

Shanghai xiefen steamed

　 　　The story of "eat drink man woman" directed by Ang Lee takes place in Taipei, but there are several delicacies in the film — — Braised pork with plum, steamed crab powder, steamed crab, Sweet and Sour Mandarin Fish and so on are all authentic Shanghai delicacies.

　 　　The opening of the film has always been talked about, and the 4-minute montage shows Lao Zhu’s exquisite cooking skills. Among them, the method of making steamed buns is even more coherent and skillful — — First, throw the meat stuffing out of the ribs on the countertop, "skin, fold, and put it on the drawer — — The whole process is done in one go.

The legendary "thin skin and big stuffing with eighteen pleats" is the steamed stuffed bun made by someone else’s father … …

　 　　As a famous snack in the south of the Yangtze River, the history of steamed dumplings can be traced back to the Northern Song Dynasty at the earliest, while crab meat and crab roe are added to the crab powder dumplings, which are more delicious. However, in "eat drink man woman", the reunion dinner with three daughters was not enjoyable, and the four people had their own worries, which could only be "a pity for the exquisiteness of this table".

　 　　I have introduced the spicy hot pot in Chongqing, the faint scent of Beijing’s tripe, the uniqueness of Hong Kong’s stinky sausage, the richness of Taiwan Province’s squid soup and the delicacy of Shanghai’s steamed buns. I believe you must be hungry now, and finally I will give you a picture.

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On the evening of March 19th, due to Miao’s direction, the movie "The Big Winner" starring Dapeng and Ada suddenly announced that it would be broadcast on Watermelon Video, Tik Tok, Today’s Headline App and Smart TV at 8 pm the next day for free.

The Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok. The other party said that the free online movie "The Big Winner" was a special measure during the epidemic, hoping to provide more high-quality content for everyone during the epidemic prevention at home and help them spend this special period safely and fully. However, some box office analysts believe that "The Big Winner" is actually more suitable to go online at this time, and the content card itself is relatively heavy and suitable for playing on the Internet. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. "

　

In fact, "The Big Winner" is not the first movie to be broadcast on the online platform. On January 24th this year, Watermelon Video, Tik Tok and Today’s Headline reached a cooperation with Joy Media, announcing the free premiere of the Spring Festival movie Lost in Russia on New Year’s Day. On January 31st, the film "Flying Dragon Crossing the River", which was originally scheduled to be released nationwide on February 14th, was also announced to be broadcast on iQiyi and Tencent video online on February 1st. For the bold attempt of "over and over again" that cinema films have recently started to play online, can the broadcasting platform and films win the audience? The Beijing News reporter interviewed watermelon video, cinema managers, film market experts and other industry insiders to answer questions for the audience.

　

[Platform thinking]

Please the audience, harvest the flow and break the pattern.

　

In 2020, as the Spring Festival approaches, affected by the epidemic, all seven films in the Spring Festival archives were withdrawn, while Lost in Russia, directed by Xú Zhēng, found another way. On the first day of New Year’s Day, the headlines were broadcast on four platforms (Tik Tok, Today Headline, Watermelon Video and Tik Tok Volcano Edition) for free. This move attracted a lot of applause from the audience, which, to some extent, filled the embarrassment that the audience had no new films to watch during the Spring Festival. Lost in Russia’s data on the four platforms of the headline system and the fresh time of smart TV are gratifying, with a total broadcast volume of over 600 million in three days. > > > The total broadcast volume in Lost in Russia in three days exceeded 600 million, with 180 million viewers.

It can be said that through this platform broadcast, Lost in Russia’s film producers not only got 630 million yuan of online broadcast rights purchase fee, but also pleased a large number of viewers through the form of free play online. Through this cooperation, the headline broadcast platform directly made the downloads of its Tik Tok, watermelon video and other apps soar. Both sides are happy.

　

In the view of Mr. Zhang, a senior marketing expert in the industry, the selection of Lost in Russia for the headline broadcasting platform was a brilliant decision made after careful reference to the user’s portrait. "As a Spring Festival file, Lost in Russia is an excellent choice for the main crowd of all platforms under the headline system, and the huge installed registration volume brought by this film for all platforms under the department may take a long time to complete. It can also be said that the headlines are that these platforms have successfully broken the circle with free movies. They have done things that Youaiteng has not been able to do, and have narrowed the distance with Youaiteng in the competition of long video content. "

　

Subsequently, "Flying Dragon Crossing the River" was put on file until February 1st, and it was watched on two video platforms, Iqiyi and Tencent Video. Both sides used the form of "guaranteed bottom+split account". The charging standard of the two platforms is that non-members need to spend 12 yuan to watch, while VIP members need 6 yuan. Only at 12 o’clock on February 3, Tencent video showed that the film had been played 61.046 million times.

　

Now, The Big Winner, which was originally scheduled to be shown in the cinema, abandoned the traditional cinema, and also chose the headline broadcasting platform to play it for free, becoming the third film to be played online during the epidemic. Although the platform is temporarily unable to provide data such as broadcast volume, Mr. Zhang said, "The head video website has recently laid out high-profile movies on demand, and it has also made the film side see the possibility of realizing cash outside the cinema."

　

However, the Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok, and the other person’s answer was quite "public relations", saying that the free online movie "The Big Winner" was only a special measure during the epidemic. "I hope to provide you with more high-quality content during the epidemic prevention at home and help you spend this special period safely and fully."

[Piece abacus]
In an extraordinary period, survival is the first, and it is safe to fall into the bag.

　

The movies played by the two cinemas on the online platform are not satisfactory in word of mouth. Is it true that, as some netizens and viewers have said, the filmmakers are eager to play online and have no confidence in the quality of the movies? Then, is it because of this reason that the third film "The Big Winner" was selected for online broadcast? The Beijing News reporter contacted the producer of the film, Magic Iron Entertainment, and the other party did not reply for the time being before the deadline.

　

大鹏在3月19日发的微博。

而《大赢家》的主演大鹏表示自己甚至都不知道影片要上线，还是通过朋友才得知此事，同时他也表示，这次他只是主演，上线是其他方面决定的，这个过程他没参与，所以不太想发表观点。

　

保利影城天安门店的影院经理李旭认为，院线电影线上播放有开始就会有人效仿，“不过如果质量好，且有信心的作品，目前还不会放到线上平台。”电影市场专家蒋勇也认同这种观点，“担心影院竞争激烈的估计宁可选择线上发布”。

　

营销专家张先生表示，《囧妈》和《肥龙过江》以及《大赢家》的这波操作，对影片片方来说，无疑也是给原本的院线电影开辟了一条保本的逃生通道。“疫情期间，电影院关闭、新片无法上映，而片方又急于拿钱回款去经营去开发新项目，那还不如向第一个吃螃蟹的《囧妈》学习，将影片直接卖给视频播放平台，起码可以稳稳拿到收益，毕竟落袋为安。当然，这样做也难免会给一些质量低下的烂片提供可乘之机。”

　

[Audience Angle]

A good thing, just watch movies, not word of mouth.

　

After Lost in Russia, the first person to eat crabs, went online for free, the score of Douban is only 6.0, which just passed. The high score at the beginning of the broadcast also shows that many viewers still gave a "good impression" score. However, the movie "Flying Dragon Crossing the River", which followed in Lost in Russia’s footsteps, received a score of only 4.7 at present, which also shows the audience’s disappointment with this old-fashioned "third-rate Hong Kong film". After the "Big Winner" was launched at 8 pm on March 20, as of March 21, the Douban score was temporarily 6.8 points.

"The Big Winner is actually more suitable to go online at this time. The content card itself is relatively heavy and suitable for playing on the Internet. After the epidemic, it is difficult to highlight the tight encirclement of heavy film backlog, and it is a better opportunity to release it now. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. " Xu, a box office analyst, believes that the upcoming opening of the cinema is estimated to be at the end of April and early May, and it is mainly based on classic excellent domestic films and foreign films that have been released, mainly to test the water, stimulate the box office and help the cinema start the transition. I haven’t heard the voice of the new film yet, but I believe there will be a new film attempt in early May. >>>Harry Potter and the Sorcerer’s Stone’s 4K restored 3D version will be replayed in the Mainland.

　

In Mr. Zhang’s view, it is indeed a good thing for the audience to watch movies at home for free or at a price far lower than the movie ticket without buying movie tickets. "So whether the film critics have different opinions on the quality of the film, or whether the broadcasters and filmmakers in the industry have mutual gains and losses in this operation, we have to say that the beneficiaries this time are our audience. After all, the audience has another new way to watch the new film."

　

[cinema view]

After the epidemic, the audience returned.

　

The Beijing News reporter contacted the person in charge of a cinema line about "The Big Winner" abandoning the traditional cinema line and switching to the online broadcasting platform. The other party said that because of the epidemic, the online platform is the main consumption position of the audience, and the cinema line does not have much right to speak, but after the epidemic, I believe the audience will still return to the cinema.

　

"I have always been optimistic about this new mode of watching movies (online broadcast). After all, it is a special practice under special circumstances. It is difficult to become the norm in the future, and the cinema still has a fixed advantage." Tang Le, director of film arrangement at the headquarters of Huayi Brothers Cinema Management Company, mentioned that the war between cinemas and networks in Hollywood has a long history. According to the traditional Hollywood movie distribution rules, a movie is first shown in the cinema for a period, and then the related DVDs will be put on the market for sale to earn the second round of income. Finally, it will be gradually broadcast on the Internet. From the cinema to the online, this window period is generally 90 days. That is to say, it takes 90 days for the audience to pay for or watch movies shown in the cinema online for free. Sony Corporation of Hollywood shortened the window period of movies like Bloodshot released on March 13th to 11 days, and The Big Winner and The Flying Dragon Crossing the River even skipped the cinema to order directly. Such a short window period, Tang Le said, is hardly normal: "First of all, the situation is special during the epidemic, after all, new movies still want to be shown on the big screen. For example, commercial blockbusters like The Wandering Earth, after all, it is difficult for the video broadcast platform to meet the visual effects, and it is difficult to have a clear definition in addition to the accounting and revenue performance mode of network broadcast. It can be seen that at present, it is small pieces rather than the mainstream that choose such online on-demand methods, so it is unrealistic to conduct online on-demand on a large scale. After all, cinema revenue is the big head. "

Industry outlook

The reopening of the cinema is just around the corner, and all parties are eager to try

Most people in the industry hold a negative attitude towards whether the cinema movie will become a normal state in the future. Jiang Yong said that it shouldn’t be too long before the opening of the cinema. The "Big Winner" may be in order to catch a late trip, and then there should be less cinema films to choose to play online. "Because with the end of the epidemic, the cinema will resume opening soon. The re-released movies are all eager to try, and the new film is definitely more riveting. "

　

Stills of the film "The Big Winner".

However, for most domestic audiences, a stable cinema viewing habit has been formed, which may be stopped due to the epidemic, but it will not change in the short term. It is more the choice of directors and filmmakers to play online movies for free. And after the "curious early adopter period" of online broadcasting, the advantages and attention will be less and less.

With the opening of cinemas and the return of a number of competitive classic old films and new films, the attraction of online broadcasting will become less and less. In addition to these small pieces of water testing, we have not yet seen a complete and batch cooperation model. In the view of Xu, a box office analyst, "I think the window period is still a convention in the industry, so it is unlikely that the new film will be played online in the short term. But free online is a welfare for the audience. "

　

In the view of box office analyst Luo Tianwen, many films rarely break the cinema window at this special time node, which is more like a temporary stop-loss behavior. Of course, the background of this decision is the global COVID-19 epidemic, and many cinemas have been forced to close down. Although (online video on demand) can make some profits in advance, the cinema share is still an important source of income. In addition, the audience may take an early adopter or pastime attitude towards VOD, but at present, going to the cinema to watch movies has become the normal state of people’s life. "Going to the cinema to watch movies has become a living habit. The long-term impact of the epidemic may change people’s lifestyle. They are not just attracted by a certain film and occasionally come to the cinema, but want to feel the charm of the movie in front of the big screen. The audience will not lose their feelings for the cinema because of the special period. However, compared with the’ just-needed’ consumption such as eating, going to the cinema to watch movies is also more dispensable. How to continue the passion for watching movies in the cinema that has been cultivated for many years is indeed a very worthwhile thing to think about. "

Beijing News reporter Teng Chao Zhou Huixiao Li Yan

Editor Huang Jialing proofreads Sissi.

　　More than ten years ago, in Daxi Town, Wenling, Taizhou, a small town in Zhejiang, Wang Yunan, a science and engineering man who graduated from university, opened a tea shop called Guming, which was rarely visited when it first opened. No one would have thought that Gu Ming would become the "Bai Yueguang" of Zhejiang young people in the future, and become a giant of domestic tea making.

　　At the beginning of 2024, Gu Ming and Mi Xue Ice City submitted a prospectus to the Hong Kong Stock Exchange on the same day. According to the prospectus, in 2023, Guming sold 1.2 billion cups of drinks, the merchandise sales exceeded 19.2 billion yuan, and the number of stores reached 9,001. It is the largest brand of ready-made tea shops of Volkswagen (10-20 yuan price band) in China, and the second largest brand of ready-made tea shops at full price.

According to the prospectus of Guming Tea, it has become the second largest brand of ready-made tea shop at full price.

　　Zhejiang, with its mountains and waters, has never lacked enterprises that create myths in the "drinking" industry. Wahaha and Nongfu Spring have long been household names. In recent years, various brands of online celebrity milk tea have appeared in the hot tea-making industry, and stores can be seen everywhere, which is quite favored by the capital market. To paraphrase a network, milk tea is not big, and it creates a myth. Zhejiang-made milk tea has occupied an important seat.

　　In a cup of sweet milk tea, Zhejiang enterprises have almost witnessed the iterative changes of the industry. How far has Zhejiang’s milk tea gone? How can a small cup of milk tea "drink" a big industry? Facing the new consumption environment, how will it continue to be a good thing for young people?

　　Zhejiang Jianghu with milk tea

Photo by Yang Yifan, a reporter from an ancient store on Jianguo North Road in Hangzhou.

　　On the west side of Jianguo North Road in Hangzhou, several tea shops are open next to each other. Young people at the door of the store scanned the code to place an order, and the takeaway brother who came to pick up the meal rushed to urge the clerk to pack quickly. Such a scene can be seen in many cities across the country.

　　When Wang Yunan opened the first "Guming Tea" in Daxi Town, the business was not good at first. Every day, he was busy from 8 am to 11 pm, and the turnover of Guming Tea was only in 400 yuan on average one day. After deducting the rent and other expenses, he still lost money, which lasted for half a year.

　　During his college years, Wang Yunan sold radios, quilts and credit cards for his classmates, and gained hundreds of thousands of working capital. After graduation, he returned to his hometown to start a business. He felt that the investment cost of opening a tea shop was low and he liked to drink it. There were also great business opportunities in small places. Without the formula, Wang Yunan kept drinking milk tea to debug the product. Through continuous improvement, the business gradually improved, which made the young man have a greater vision for this career. Perhaps influenced by this experience, Wang Yunan is extremely concerned about the taste and details of the products, and he will try every new product of Guming before it goes on the market.

　　At that time, another Zhejiang enterprise had made a name for itself by relying on milk tea, and took the top spot in the domestic market. In 2005, Xiangpiaopiao, born in Huzhou, created the category of Chinese cup milk tea. Nowadays, mentioning its name can be described as a lot of childhood "memory killing" after 90.

Fragrant milk tea Image source: Fragrant official website

　　According to official website, by 2008, the sales volume had exceeded 1 billion. In 2017, it successfully landed on the Shanghai Stock Exchange. With the portable cup-brewed milk tea, the market share ranked first for nine consecutive years. In the brewing milk tea market, "Xiangyue milk tea" in Wenzhou, Zhejiang Province has also made great efforts in the market, and cup-packed and bagged milk tea has entered supermarkets and shops in many places.

　　In terms of bottled milk tea, Zhejiang enterprises Wahaha and Nongfu Spring have also launched corresponding products. For example, in 2021, Nongfu Spring launched a series of "milk tea" products, which played a differentiated advantage in the highly competitive bottled milk tea market. On social media, the product has won praise for its taste. In double 11, which has just been listed for one month, it sold tens of thousands of boxes.

Nongfu Spring’s "Playing Milk Tea" Image Source: Nongfu Spring official website

　　With the further development of milk tea market, fresh-made tea has become a new track.

　　Gu Ming opened the second direct store in 2011, and the first franchise store in April of the same year, which started the chain operation mode. In order to help inexperienced franchisees choose a location, Wang Yun An once spent three months driving with each other to choose a location. Lack of start-up funds, and even borrow money to help franchisees tide over the difficulties. First, understand a regional market thoroughly, and then break it down one by one by means of "mentoring". In Zhejiang Province, where Gu Ming made his fortune, the number of stores has exceeded 2,000, accounting for more than 20% of the total number of stores.

　　Some analysts pointed out that Gu Ming has unique conditions: he was born in Zhejiang, where there are bold and cautious small bosses everywhere, and he is well-informed in joining and doing business; In terms of per capita consumption power, Zhejiang people are also in the forefront.

　　For more than ten years, Zhejiang milk tea enterprises have witnessed the changes in the rivers and lakes of milk tea. According to Zhu Danpeng, a food industry analyst in China, the change of milk tea products is not only the promotion of overall consumption upgrade, but also the concrete manifestation of competition in the whole industry. With the new generation of consumer thinking and consumer behavior changes, it is also forcing the entire industry to continue to innovate, upgrade and iterate.

　　Milk tea "drinks" a big industry

　　Xiao Zhou, who worked in Hangzhou for several years after 1995, is one of the fans of milk tea, and she is willing to try all kinds of milk tea. After lunch, she always spells orders with her office colleagues. Although it takes a long time to meet the peak order period, in her opinion, "the price of a cup of milk tea is not high and all kinds of new products are very attractive". Gu Ming’s super A cheese grapes are regarded by her as the source of happiness in summer. This ancient tea is one of the best-selling drinks. From 2021 to the first three quarters of 2023, the total sales volume exceeded 130 million cups.

　　A group of young people like Xiao Zhou have become loyal consumers of ancient tea. According to the prospectus, by the end of 2023, the number of registered members of Guming applet was about 94 million. Among them, the number of quarterly active members in the fourth quarter of 2023 exceeded 36 million, and the average quarterly repurchase rate in 2023 reached 53%.

"Super A Cheese Grape", one of Guming’s best-selling products. Image source: Guming official website

　　According to the consulting report, the mass ready-made tea shop market is the largest and fastest growing market segment in China. The GMV of China Volkswagen ready-made tea shop market reached RMB 86.5 billion in 2022, and is expected to further increase to RMB 244.4 billion in 2027, with a compound annual growth rate of 23.1%.

　　Why does a cup of milk tea make a big industry?

　　Xiao Liang, director of the Modern Business Research Center of Zhejiang Gongshang University, said in an interview with Chao News that milk tea has the characteristics of high-frequency consumption, high user stickiness, low entry threshold and strong IP rotation. The new tea industry represented by milk tea can explode and drive the development of the industry, which stems from its multiple consumption values.

　　First of all, it is emotional value. In addition to drinking this functional value, milk tea with a relatively sweet taste can relieve stress and satisfy self for many young people. According to the Report on the Investigation and Analysis of the Development Status and Consumption Trend of China’s New Tea Industry in the First Half of 2022 by Ai Media Consulting, "Trying new drinks", "relieving pressure" and "good taste" are the first three factors that make consumers increase their purchase intention.

　　Secondly, it is social value. "Milk tea is becoming a social way for young people", and behind the explosion of some tea brands in online celebrity and the "first cup of milk tea in autumn" becoming a hot word on the Internet, there are certain social consumption motives.

　　Moreover, the unit price of milk tea products is relatively low. You can get a taste bud satisfaction with little money and have both emotional and social values, so you can get the favor of young people who are paying more and more attention to cost performance and pursuing quality and product style.

　　The development of new tea enterprises also conforms to the changes of consumption habits and consumption environment.

　　Jiang Han, a senior researcher at Pangu Think Tank, said that with the popularity of the mobile Internet and the rise of e-commerce, consumers can buy milk tea online anytime and anywhere, which is convenient for consumers to buy. As people pay more and more attention to the quality and taste of products, they are more inclined to choose healthy and fresh food. In addition, people pay more and more attention to the consumer experience, and their loyalty to the brand is getting higher and higher. Judging from the prospectus, Guming pays attention to brand building and quality assurance, focusing on the mid-to high-end market and adopting the strategy of high quality and high price. "The new tea meets the needs of consumers for quality, taste and consumption experience, and it can achieve such great success in the market."

　　Where are the "ancient teas" going next?

　　A pair of black-rimmed glasses, a sweater, and a backpack, everyone grinned humbly. Wang Yunan, who is full of science and technology, said in an interview with the media that he would try to make milk tea bigger and better. Now he is getting closer and closer to his original dream. With the supply chain and R&D capabilities, product innovation capabilities, and a win-win situation with franchisees, Guming is rushing to compete in the second half of milk tea.

The staff of Guyumen Store are making drinks. Photo by reporter Yang Yifan.　

　　In Jiang Han’s view, Gu Ming and Mi Xue Bing Cheng rushed to IPO, and the rapidly developing tea industry attracted the attention of the capital market. Judging from the prospectus, the two business and profit models have their own characteristics. Guming pays attention to brand building and quality assurance, focusing on the middle and high-end market and adopting the strategy of high quality and high price; While Mi Xue Bing Cheng pays attention to cost control and large-scale development, focusing on the mass market and adopting the strategy of small profits but quick turnover. Although each has its own characteristics, the future milk tea market will have huge space, but the competition will be extremely fierce.

　　"The whole new Chinese milk tea has entered a very involuted node, and it has also entered a cycle of big waves and sands. The Matthew effect of the stronger and the weaker is highlighted." Zhu Danpeng said that the listing of tea companies, with the empowerment of capital, will undoubtedly further accelerate the integrity of the supply chain and expand stores.

　　In Gu Ming’s view, more than 500 stores in a single province are the key scale. At present, it has established a network of stores exceeding the key scale in eight provinces including Zhejiang. Wang Yun ‘an said in an interview before that the expansion of Gumingmen Store follows the supply chain, that is, where the warehouse is built, Gumingmen Store will open. In addition, Guming will also enter more markets such as Hong Kong and Macao. In the prospectus, Gu Ming said that he would continue to invest in strengthening supply chain capabilities, expanding store networks, investing in product research and development, brand building and user operations, and maintaining further growth.

　　Sinking the market is becoming the direction for "milk tea people" to seek new growth. Zhu Danpeng believes that with the continuous acceleration of urbanization, the overall consumption willingness, consumption confidence and consumption power of young people in small towns are still good. "The sinking market is the top priority and development direction of the entire FMCG industry in the next two years." According to the consulting report, the market of mass ready-made tea shops, second-tier and below cities are expected to develop with the fastest growth rate from 2022 to 2027, and contribute most of the market increment.

　　Known as the "Snow King", Honey Snow Ice City takes the ultimate cost-effective route and has 36,000 stores, which has strong strength, scale effect and fan effect in the sinking market. Gu Ming, who came out of a small town in Zhejiang, is emphasizing its advantage in sinking the market. As of December 31, 2023, the number of stores in Guming in second-tier cities and below accounted for 79% of the total number of stores. At the same time, 38% of the stores were located in towns and villages far from the city center. The above two proportions are the highest among the top five brands of public ready-made tea shops in China according to the number of stores.

　　How will the "involuted" milk tea industry continue to be a good thing for young people? Jiang Han believes that in the future, tea companies will undoubtedly continue to work hard in terms of quality, taste, brand and service, form their own characteristics and advantages, and constantly innovate and upgrade, innovate marketing methods and introduce new products to meet the changing needs of consumers.

　　The fierceness of a cup of milk tea and the growth and fierce competition of the industry also reflect the consumption changes of young people at present in a rather critical way. "Especially after the epidemic, consumption tends to be rational. For young people, they are more willing to spend money on small items with low prices than buying big ones, and the proportion of such consumption may increase. The development of more industries should pay attention to and adapt to such trends. " Xiao Liang said.

　　[Aika Auto New Energy Channel Original]

　　The mention of "double clutch gearbox" may be associated with many problems such as jitter, frustration and overheating, and even some are deeply rooted. However, the formation of these impressions stems from the negligence of the localization adaptation of the dual-clutch gearbox that everyone came into contact with in the early days.

　　Details determine success or failure. The gearbox not only carries the function of providing efficient power transmission for the whole vehicle, but also is closely related to comfort. A competent gearbox does not disturb the driver’s actions as much as possible and provides efficient transmission. Powershift’s own structural characteristics are doomed to its nearly "seamless docking" shift process and high transmission efficiency. However, the research and development of dual-clutch gearbox in China is still in its infancy. Geely Automobile released the 7DCT330 dual-clutch gearbox in October 2017 and assembled it in its models, which not only covers traditional fuel vehicles, but also has its place in new energy. Next, let’s learn more about 7DCT gearbox.

　　7 DCT Convention can provide vehicles with different versions of two-wheel drive and four-wheel drive, and 7DCT Hybrid only provides two-wheel drive versions due to the influence of motor layout. And according to the vehicle environment in China market, frequent starting and stopping and low-speed driving, the 7DCT wet dual-clutch gearbox can provide lubrication and heat dissipation more effectively, and avoid accidents such as overheating.

　　This outstanding achievement comes from Geely’s strict bench test specification, which makes the durability more guaranteed. At the same time, the strict standards naturally improve the manufacturing accuracy and play a key role in further improving NVH.

　　Through the analysis of technical data, I believe that everyone has a preliminary understanding of this 7DCT wet dual-clutch gearbox. After the meeting, we conducted a simple test drive for the models equipped with 7DCT to see how this gearbox performed on different models.

I. Link 01

Second, Link 03

　　Lectra 03 is based on CMA basic module architecture, equipped with a 1.5T three-cylinder engine, with a maximum power of 132kW(180Ps) and a peak torque of 265Nm. In terms of transmission system, it is equipped with 7DCT wet dual-clutch gearbox.

Third, Borui GE MHEV

　　The only hybrid car in our test drive this time, Borui GE MHEV (light hybrid version) is the first medium-sized car equipped with a 48V light hybrid system in China, with a comprehensive power of 142kW(193Ps) and a comprehensive torque of 300Nm, matching the 7DCT Hybrid version gearbox.

　　Although the test drive process of the three models is very short, we only experience the working state of the gearbox. In the end, I think the Borui GE MHEV model is the smoothest, and the shift gap is almost imperceptible. Secondly, the Lectra 01 model is closely followed. Although the overall performance of the gearbox is not as good as that of the hybrid model, no matter whether it starts to stop or accelerates and decelerates rapidly, there will be no adverse phenomena such as jitter and frustration that everyone is worried about. Through a brief test drive, the LECK 03 can clearly feel that the driving style is biased towards sports, and look forward to the performance after listing.

About "Selection of Top Ten Transmissions in the World"

　　7DCT wet dual-clutch gearbox, as a core component carefully built by Geely, is confident to compete in the selection of the world’s top ten gearboxes. Of course, relevant judges are invited this time, and valuable opinions are also put forward for gearbox design, production and manufacturing.

　　Editor’s comment:Going further and further in car-building technology is not only the final route for China car companies, but also it is urgent to improve fuel economy, at the same time, it cannot be at the expense of users’ comfort. The reliability of core components is also worthy of people’s attention. As a new product, we need to be tolerant and have full confidence in the OEM.

　　[Aika Auto Domestic New Car Original]

　　On May 9th, Star Road Star Era ET was officially listed.The new car has launched a total of 8 models with a price range of 189.8-319.8 million yuan.. The new car is built on Chery’s brand-new E0X global super-comfortable high-performance electric platform, positioning medium and large SUVs, providing pure electricity and extended-range power. The extended-range version has a pure battery life of 200km, a comprehensive battery life of 1500km+, and a fuel consumption of WLTC feed of 5.2L/100km；. The pure electric version adopts 800V high-voltage platform, equipped with CDC electromagnetic vibration reduction system and air suspension, and provides 77kWh and 100kWh battery versions, covering different cruising ranges of 540-760km, and completing 30%-80%SOC charging in 9 minutes.

　　In terms of car purchase rights and interests, you can enjoy 6 gifts when buying a car, and the replacement gift: the replacement subsidy for this product is 6000 yuan, and the replacement subsidy for other products is 5000 yuan; Financial gift: 2.99% ultra-low annual rate, 3-year preferential loan; Warranty ceremony: lifetime warranty of the first owner (including Sandian and CDC+ suspension); Traffic gift: the first car owner will have free basic traffic for life and 10G/ month entertainment traffic for 2 years; Rescue ceremony: free road rescue for the first car owner for life; Integral ceremony: users who place an order can get 3000 user points. In addition, the pre-sale rights will be extended to 24:00 on May 10th.

　　As a high-end brand of Chery Group, Starway is an extension to the direction of electrification on the basis of the high-end of Starway, and it is also a brand-new beginning for the new four modernizations business layout of Starway. In terms of channels, by the end of 2023, the number of stores in Star Era also exceeded 300. In 2024, the number of stores in Star Era will exceed 460. At present, Star Era ES has been listed. The launch of Star Era ET will further enhance the brand’s popularity and image, and it is also expected to bring more sales and market share to the brand.

　　In terms of appearance, the new car adopts an avant-garde design style, the front face is equipped with a closed air intake grille, and the headlights adopt a split shape, which is full of strength. LED daytime running lights are designed with penetrating light strips, which enhances the overall futuristic feeling of the new car. The lower half on both sides of the front of the car provides optional ISD programming interactive light sets. Not only that, but in the future, users will be allowed to make personalized programming settings, thus unlocking more interesting and practical functions. On the roof, it is also equipped with a laser radar, which indicates that this car will support advanced high-order assisted driving system, bringing drivers a smarter and safer driving experience.

　　On the side of the car body, the waistline of the new car body is very smooth and full, and the window frame and side skirt are blackened, which further enhances the fashion sense of the new car. The dimensions, length, width and height of the new car are 4955/1975/1698mm respectively, and the wheelbase is 3 meters. The spacious interior space will bring users a more comfortable ride experience.

　　Star Age ET also spared no effort to show its luxury and sense of technology in the interior. The 15.6-inch 2.5K central control screen in the center of the center console is very eye-catching. The smart home voice based on Lion AI model includes 20 smart home scenes such as car home interconnection, baby mode, pet mode and karaoke mode. With the sound system of 23 speakers, it will bring users the ultimate home and audio-visual experience. The center console also broke the traditional mode of fixed instrument panel, with innovative electric sliding auxiliary instrument panel and "star-moving bar", with double-layer storage compartment and warm atmosphere lights, so that passengers in the car can experience the comfort without barriers. In addition, the new car also has a 2.38㎡ canopy, which allows passengers to enjoy a wide view in the car.

　　In the field of intelligent driving, Xingjiyuan ET has achieved an unprecedented NEP full-scene intelligent driving assistance experience with its excellent hardware configuration, including 30 high-performance sensors and NVIDIA Drive Orin chip with 508TOPS powerful computing power. This innovative technology not only covers high-speed navigation assistance, urban navigation assistance, but also includes many functions such as intelligent parking, which greatly improves the safety and convenience of driving. It is worth mentioning that Star Age ET deeply integrates intelligent driving with the AI model of intelligent cockpit. This innovative measure enables users to have a smooth conversation with virtual voice assistants while enjoying intelligent driving, thus realizing a new experience of intelligent driving control. This humanized interaction not only enhances the fun of driving, but also makes intelligent driving closer to the needs and habits of users.

　　In terms of power system, the extended version of Xingjiyuan ET adopts a 1.5T range extender, which has a maximum power of 115kW and a maximum torque of 220N·m, with a comprehensive power of 195kW and a comprehensive torque of 324Nm. Equipped with Contemporary Amperex Technology Co., Limited’s 32kWh lithium iron phosphate battery pack, in pure electric mode, its CLTC cruising range can reach 200km, while the comprehensive cruising range is as high as 1500km, and the SOC is 30-80% charged for 28 minutes, showing excellent endurance performance.

　　The pure electric version of Star Era ET provides a variety of power options, including single-motor rear-drive and dual-motor four-wheel drive models. The single motor version has a maximum power of 230kW, a peak torque of 425N·m, an acceleration of 6.4 seconds and 6.6 seconds from 0 to 100 km/h, and a pure battery life of 625km and 760km for CLTC. The dual-motor four-wheel drive models are divided into ordinary and high-performance models. The Pro version has a maximum power of 353kW, a maximum torque of 663N·m, an acceleration of 4.7 seconds at 0-100km/h, and a CLTC pure battery life of 540km；. The Ultra version has a maximum power of 413kW, a maximum torque of 691 N m, an acceleration of 3.8 seconds from 0 to 100 km/h and a pure battery life of 655km, which fully meets the needs of different consumers. Its power battery is Shenxing battery jointly developed by the brand and Contemporary Amperex Technology Co., Limited, including 77kWh lithium iron phosphate battery and 100kWh ternary lithium battery. With the support of 800V high-voltage platform, it supports 5C charging rate, and it can travel 400 kilometers in 10 minutes at 25℃. It takes only 9 minutes to charge 77kWh battery SOC 30-80%, and 100kWh battery SOC 30-80% for 15 minutes. It only takes 24 minutes for the SOC to be 20%-80% in the extremely cold environment at MINUS 20℃, which effectively solves the problem of tram charging for northern users. Depending on the model,The cruising range can reach 540km, 625km, 655km and 760km respectively.

　　In terms of chassis, Star Age ET adopts the combination of front double wishbone independent suspension and rear five-bar independent suspension, and some models are equipped with intelligent air suspension and CDC electromagnetic damping system, which provides excellent handling stability and comfort for drivers. In addition, all the other models support the high-speed intelligent driving assistance system except the minimum version of the extended-range version, while the middle-equipped and high-equipped models of the pure electric version are equipped with the urban intelligent driving assistance system, which further improves the safety and convenience of driving.

　　The layout of Chery Group’s comprehensive new energy

　　Chery Group’s new energy development adopts the development strategy of hybrid, extended range, pure electricity, hydrogen energy and other technical routes simultaneously, relying on the advantages of engines to strengthen hybrid, using the advantages of pure electricity to launch high-performance high-end electric products, forming an all-round product layout of fuel+hybrid+pure electricity.

　　At present, Chery, Xingtu, Jietu and iCAR, four brands under Chery Group, are accelerating the new energy of products. Among them, Chery brand and Jietu brand focus on the third generation hybrid technology — — On the basis of ultra-performance hybrid C-DM, Kunpeng entered the era of hybrid new energy in an all-round way, and successively launched Chery Fengyun and Jietu Shanhai new energy sequences; Xingtu brand adheres to the high-end brand line and launches a new energy product sequence — — Star era, fully enter the new energy track with pure electricity and extended range; "New Power" iCAR brand is the first new energy electric brand of the Group, and its customer groups are younger and more fashionable.

　　In 2023, a number of new energy products represented by Chery Group, such as Xingjiyuan ES, Zhijie S7, iCAR 03, Shanhai L9 and Fengyun A8, were listed in succession or pre-sold globally. It is planned to launch 24 super hybrid 3.0 and 15 E0X high-end electric products within two years.

　　Chery Group’s goal in 2024

　　In 2024, Chery Group will continue to take "much higher than the growth rate of the industry and achieve greater achievements than in 2023" as its annual goal, and continue to adhere to the brand orientation, outward market orientation, products and technology orientation to the future, and industry orientation to the whole value chain, so as to achieve a significant improvement in the energy level of enterprises, a continuous improvement in operating quality, and an accelerated step towards a world-class brand.

　　Summary: Star Road Star Era ET is another important breakthrough for Chery Automobile in exploring the high-end field of new energy. With its avant-garde design, luxurious interior configuration and powerful power system, the new car is expected to set off new waves in the medium and large SUV market. We look forward to the future market performance of Star Era ET and the brand-new car experience it will bring to consumers.

Wonderful content review:

Aika shot showstopper of ET Power School in Star Road Star Era.

Xingjiyuan ET’s first batch of mass production cars went off the assembly line of pure electric medium and large SUVs

Star Road Star Era ES officially went on sale for 225,800 yuan.

On December 7th, Bao Beier finally announced the long-awaited news that he and his wife, Bao Wenjing, were about to have their second child on the podium of the screaming night of iQiyi. This good news is like a blockbuster, which quickly triggered a hot discussion on social media and became the focus of discussion among netizens.

Airport low-key appearance

Things began when Bao Beier and Bao Wenjing made low-key appearances at the airport a few days ago. They are dressed in casual clothes, just like ordinary couples. However, the eagle-eyed paparazzi caught Bao Wenjing’s stomach bulging obviously, and she was suspected to be pregnant for five months. This discovery immediately attracted the attention of the media and netizens. Although Bao Wenjing realized that he was trying to cover his abdomen with clothes after being photographed, this action only aroused more curiosity. The news that "Bao Wenjing is pregnant with a second child" spread quickly and rushed to the top of the hot search list.

Humorous official announcement moved the audience.

On the screaming night of iQiyi, when Bao Beier humorously disclosed the news, the atmosphere reached a climax. He thanked his family in a unique way: "Thank you, my wife, Bao Wenjing, steamed stuffed bun, my daughter, lovely jiaozi, and my wife’s second noodle." This relaxed and pleasant language not only made the audience laugh, but also won praises and blessings from countless netizens. Bao Wenjing is pregnant again, which is undoubtedly a new chapter in their family life, especially in the context of years passing and children growing up. Many netizens congratulated the news.

Wedding controversy heats up again.

However, such joy did not completely cover up their past disputes. In the wedding of Bao Beier and Bao Wenjing, the incident that the groomsmen teased the bridesmaids’ group still caused discussion on the Internet. At that time, the best man group’s behavior against bridesmaid Ada made many netizens angry and demanded Bao Beier and others to apologize. Although ten years have passed, this impression still remains in the hearts of some people.

Secondly, Bao Wenjing’s strong possessiveness in his feelings has also been questioned. It has been reported that she was uneasy about Bao Beier’s cooperation with other actresses, and even showed extreme reaction when Bao Beier mentioned breaking up. These backgrounds make some netizens full of doubts about the future of this couple.

Meet the challenge of new life

Although Bao Wenjing is 37 years old and pregnant with a second child is really challenging, it seems that she and Bao Beier are ready for a new life. At this moment full of expectations, their family members will continue to get happiness and growth from their new life. However, will the shadows of the past affect their future? Perhaps, they need to take more positive actions to repair the public’s impression of them.

Disputes over the lack of apology and past disputes seem to have left a lot of marks on the growth of Bao Beier and Bao Wenjing. But now, as parents of two children, their life will be full of challenges and fun. As many people say: "As long as the husband and wife are willing, everything in the future is no longer a problem." It seems that Bao Wenjing’s pregnant belly is not only an expectation, but also a beautiful vision for her future life.

With the hot discussion on the whole network, the joy of Bao Beier and Bao Wenjing’s second child will become a topic, and netizens will continue to pay attention to the dynamics of the couple, waiting for more sweetness and surprises brought by them.

Editor in charge:

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