This summer, a variety show "Summer of the Band" ignited the enthusiasm of countless people about music. It has been 35 years since the first band "seven plywood" was formed in 1984. Among them, there was not only the exciting rock boom in Hung Hom in 1994, but also the ups and downs of a new generation of musicians since then. The Beijing News interviewed music critic Zhang Xiaozhou, DJ Zhang Wei and musician Zhang Yadong. Looking back on these 35 years, the originality of musicians is not limited by the times, and every generation will have a genius. Many people say that the times made Cui Jian, but in turn it was Cui Jian who made the times, and outstanding musicians should make the times. Band culture, especially rock music culture, is a portrayal of the spirit of the times and social changes.

1984-1994

The band "Musical Aristocratic Children" emerged, emphasizing rock and technology.

The band is the embodiment of the spirit of the times. The 1980s was a special era for China society and China music.

In 1980s, China society entered the transformation from agricultural civilization to modern civilization. Before that, discos were all yellow songs and dances. After the reform and opening-up, some foreign musicians came to China to perform. In 1982, Masaji Sata from japanese pop came to Beijing to give a concert and became the first foreign musician to perform in China. In 1985, the British wham band came to Beijing. Tayu Lo appeared in Taiwanese music during this period. In 1982, Tayu Lo released his first album "What is it?", which led Taiwan Province pop music to the trend of criticism and reflection.

Music with free and unrestrained melody rhythm and bohemian stage performance quickly became popular among a group of young people in Beijing. They had the opportunity to hear these music, which was regarded as "decadent culture of western bourgeoisie" at that time, before most people in the country, including Cui Jian and others. In 1984, the "seven plywood" band, including Cui Jian, Liu Yuan and Yang Le, was founded. The band members were all Beijing Song and Dance Troupe actors, mainly covering foreign pop music. At that time, it was very fashionable for young people to play acoustic guitars and sing English songs. The band released the album "seven plywood" with the same name, which is regarded as the first music album published by Chinese mainland under the name of the band.

The picture of Cui Jian comes from the Internet.

In 1986, Cui Jian and his band sang "Nothing" for the first time at the first concert of 100 singers in the "World Peace Year" in Beijing Workers Gymnasium, which was regarded as the first crow and beginning of Chinese rock music. Zhang Xiaozhou thinks that Cui Jian brought rock music when China’s music was "nothing" at that time, which was caught off guard and unreasonable.

Young people in China began to show unprecedented enthusiasm for guitar and bass, the Beatles and Queen. From the late 1980s to the early 1990s, the first rock bands emerged collectively. Most of these young people have a musical background, or have family members engaged in music-related work, and they have been exposed since childhood. As a child of a song and dance troupe, he has high musical quality and is easy to get in touch with more cultural information. Many of their parents are folk musicians, Cui Jian’s father Cui Xiongji is a trumpet player, Dou Wei’s father Dou Shaoru is a wind player, and Liu Yuan’s father Liu Fengtong is a famous suona player.

During this period, the band preferred heroism and grand propositions, such as Dream Back to the Tang Dynasty, and the theme was less related to daily life. Musically, the pursuit of openness and unity, pay attention to arrangement. For many people who don’t have the chance to listen to European and American rock music, this generation of bands bears the role of Chinese’s rock enlightenment.

Tang dynasty band. The picture comes from the Internet.

In the late 1980s, China was still in a relatively closed social environment. Only in Wangfujing can there be a big bookstore where you can buy foreign records. Young musicians can only communicate with foreign students and diplomats. For example, Cui Jian guitarist Eddie is a Malagasy. Bands also exist mainly underground. In a few big cities, such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., there were band performances, which were concentrated in foreign clubs and restaurants. For example, Maxim’s restaurant in Beijing was the gathering place of bands and fashion performances at that time. There are often parties in Beijing’s diplomatic apartments, and only foreigners can go in. Cui Jian occasionally "tries his best" to get in.

During this period, China was on the eve of a commodity society, and it was lucky to have a Sony Walkman. At that time, there were no music festivals with tens of thousands of people, but there were book fairs with tens of thousands of people. Young people were hungry for advanced culture, but the word "rock music" could not even be promoted. That magic rock called "rock" "new music".

In 1991, Rolling Stone decided to enter the mainland music market. Producer Zhang Peiren came to Beijing from Taiwan Province to establish Magic Rock Culture, and in early 1991, he decided to sign the Tang Dynasty band under the brand of "Fire in China". In 1991, the first album "Fire in China" was released, which included 9 songs including Zhang Chu, Face, Tang Dynasty and Black Panther band. In 1994, Moyan Culture held the "Rock and Roll Concert of China Music Forces" in Hung Hom, Hong Kong, from which the three outstanding artists of Moyan resounded across the Taiwan Strait and three places, and thus played the "Spring of New Music".

Magic Rock Sanjie Plateau/photo

Face plateau/photo

1995 -2000

Multi-style band of provincial youth group

In 1995, the commercialization of Magic Rock failed. Coupled with rampant domestic piracy, rock music has been suppressed. The so-called "rock boom" in 1994 was just a dream.

At the same time, China society began to enter a comprehensive commercial transformation, and the market economy widened the gap between the rich and the poor. With the deepening of reform and opening-up, the reform of state-owned enterprises and the laid-off workers have broken the closed social structure of China, and private enterprises have emerged and the city has expanded. People are no longer bound by their birthplace and flock to big cities. This great social change has brought "young people from other provinces". Young people from other provinces have changed the composition structure of the China Band. The previous generation of bands mainly consisted of children of musical families. This generation of musicians "heroes don’t ask where they came from", and most of them have no musical background.

The characteristics of China bands in this period can only be described as "unable to be summarized". The band has diversified styles and distinctive features, so it is difficult to define it by a certain type of music. For example, Zi Yue and Second-hand Rose band combined China folk art, sketches and cross talk elements into rock music, while NO band had artist temperament, while Tongue and Inducing Society band showed social criticism.

By the end of 1990s, bands all over the country had blossomed everywhere, and various branches of rock music, such as heavy metal, punk and experimental noise, all produced their own representative bands. Mirror and New Pants were the earliest punk bands active in Beijing at the end of 1990s. At that time, Zhang Wei made a program "Anyone can play guitar" to teach guitar, which influenced a group of teenagers to learn guitar bands. Zhang’s original intention of doing this program is that there should be more bands in China, and all teenagers should have guitars to sing together.

The picture of New Pants comes from the Internet.

Zhang Xiaozhou believed that the bands in this period were the most unique and creative. However, due to the lack of commercial mechanism, many of them are not well known to the public, and the record production level of many bands cannot reflect their true strength.

During this period, younger bands appeared, such as Dada, Huaer and Mayday, which are called "Cutie" in Europe and America. Today, Dada is still the hottest band at that time in the eyes of bands in the same period as "Young Boys". Dada released their debut album "Angel" in January 2001, which included all domestic newcomers, media recommendation awards, best rock band and other 15 music awards within half a year. Another band, Huaer, is called the first underage rock band in China. In 1999, Huaer released its first album Next to Happiness, and in 2002, it appeared in TIME magazine. In the same year, an influential young band, Mayday, was born across the Taiwan Strait. Similar to the story of Flower Band, Mayday members also made their debut as students. Thanks to the valuable experience of live singing, Mayday was signed by Rolling Stone and became one of the rock bands in full swing at that time.

Flower band pictures from the Internet.

2000-present

"Slash youth" imitates foreign traces, no longer criticizes and stays away from profundity.

In the new century, with the formation of globalization, China society has entered the Internet era in which mobile phones and personal computers dominate daily life. During this period, the only-child generation grew up and became the main force of social consumption.

In China, music consumption was formed at this stage, and a music festival as a form of cultural consumption began to exist. In 2009, the first Strawberry Music Festival was founded, Midi Music Festival began to be market-oriented, and the number of performance venues such as Live House increased greatly. The development of self-media music platforms such as Douban and Shrimp has brought development space to a group of independent musicians such as Li Zhi. At the same time, musical instruments have become more and more popular, musical instruments have sprung up in a large area, and music education has developed rapidly. More young people who love music can go online to learn guitar, bass and drums. During this period, music copyright was paid attention to and protected, and bands began to appear on the stage of TV variety shows such as The Voice of China, Good Chinese Songs and China Band.

Bands all over the world are the same, and few people can support themselves with music. The biggest difference between musicians in the new century and their predecessors is that they no longer regard "band" as the only pillar of life, but they are a generation of "slash youth". Most of the bands run around the office building from nine to five during the day, and Xiong Hua, the bass player of penicillin, is currently working in a company. Lu Xiansen’s band members include structural engineers and architectural designers; Xue Ran, the lead singer of Luminous Curve Band, opened a Sichuan restaurant in his hometown in Shandong to support himself. These young people get together to play music on weekends, do what they like, and then return to work on Monday.

During this period, the number of bands exploded, which was 100 times and 1000 times higher than that of the previous two eras. "POST-ROCK" became popular. Post-Rock is a type of music derived from rock and roll. Its biggest feature is that there is almost no human voice, no lead singer, and it is played entirely by musical instruments. It pays attention to inner feelings, tortuous arrangement and delicate arrangement of instrumental music. It is not as angry as rock and roll, but has a sense of powerlessness, which is more in line with the delicate inner feelings of this generation of young people. The representative band is Wang Wen Band.

The "mourning" and "boredom" of a new generation of young people are also written into songs, for example, there is no party band in Caodong, Taiwan Province. Many bands in this period sang English songs, and their works were not as grand and critical as those in the previous two eras, but they paid more attention to their inner feelings. Also because this generation has got too much information, as an information-overloaded generation, the traces of imitating foreign bands are heavier. However, in terms of musical aesthetics and technical accomplishment, they are generally higher than the previous two generations. Enjoying the bonus of university enrollment expansion, many musicians at this stage have gone to university or even higher education.

Today’s China band is facing a very different reality from the 1990s. The instruments and equipment used by the band are more and more advanced, and all kinds of playing techniques are also more and more advanced. In the new era, the band has more convenient access to more diversified world music elements and knows more. However, the overall originality and creativity of the band have declined. In Zhang’s view, this dilemma was brought about by the times. When the Tang Dynasty, Panther and Cui Jian were in their teens and twenties, they rebelled in adolescence. At that time, the environment was oppressive, and young people were looking for space and opportunities to express themselves. Now, the acceptance of the whole society is very high, and young people feel that they have got everything they want. They don’t need anything more profound, just being myself is enough. However, being yourself brings only a sensory impact, and the criticism of society has lost its direction.

future

The ears are waiting for exciting sounds.

Since the beginning of the new century, the living space of independent bands and rock music in China has been greatly improved. Live House performance bars and large-scale commercial music festivals have started to emerge in major cities across the country, which has also brought more opportunities for the bands to display. At this time, the number and types of bands are more than before.

Has the band’s summer arrived? For Zhang to be, "the summer of the band" is an illusion, and it is still in winter, only through this period of time. "All people who make music are one crop after another. This crop has passed, and the next crop may be able to get up. Everyone is a paving stone. If the predecessors have not paved the road, there will be no way for future generations. " If you want to welcome the summer of a real band, you can only wait silently. "My ears have been waiting, waiting to hear the sound that excites me."

In Zhang Yadong’s view, the future development of China band still needs a star, and how the outside world promotes it is not as effective as a real star in this field. "I expect China band to have Cui Jian, Tang Dynasty and Panthers in the new era, and only this influence will bring the most direct effect." Zhang Yadong said that the band is not without a market, but no one has achieved that point. "As long as it is done, the band can have it in heaven, not to mention summer."

We can’t expect a variety show to promote the development of music. Zhang Xiaozhou thinks that what really promotes the development of the band is consumption, listening to their music, not just downloading it for free, buying tickets to watch performances and buying records, and "consumption produces beauty". Zhang Xiaozhou believes that "summer of the band" is just a romantic rhetoric, a relatively successful variety show, selling feelings and even "selling miserably" (complaining about the hardships of forming a band) is just the need of entertainment consumption. In fact, the number of bands in China is one thousand times that of the last two eras. "Band culture is not a cultural product of integration, nor is it just a star-making industry. It is the result of some kind of democratic education and multicultural development. From this point of view,’ summer with bands’ is only one aspect of the overall mental outlook of young people in this era, a’ healthy and uplifting’ side that can be accepted by the mainstream public. However, we can’t say that the whole people only know Cui Jian, the Magic Rock Three Masters and the Panthers of the Tang Dynasty, and that era was a prosperous time of rock and roll, which was still a relatively closed era after all. However, prosperity is not necessarily related to individual creation, and genius will always break through the overall characteristics of the times and even create the times. Of course, genius is unfettered, ignoring the trend, regardless of spring, summer, autumn and winter. "

Liu Wei, chief reporter of Beijing News, edited by Tong Na and proofread by Lin Zhao.

　　On April 29th, tourists ate a barbecue in a barbecue city in Zibo.

　　Drum, a stage play staged in Datang Furong Garden, Xi ‘an City, Shaanxi Province.

　　On May 12th, the night market in Tushan Town, Nan ‘an District, Chongqing was very popular.

On May 7th, in front of the "3D Smiling Wall" of Hubin Pedestrian Street in Hangzhou, Zhejiang Province, the photographer took a group photo for tourists and Chen Chen, one of the mascots of Hangzhou Asian Games.

　　On February 19th, the old street along Xinshi Road, Pengjiang District, Jiangmen City, Guangdong Province was crowded with people.

　　The scenery of Nianjia Lake in Changsha, Hunan Province, taken on May 8.

　　Go to Zibo for a barbecue, visit Orange Island in Changsha, and visit the Kite Museum in Weifang … … During the May Day holiday this year, many "online celebrity cities" attracted tourists from all over the country, and the tourism consumption market was booming.

　　Zibo, a new "online celebrity city", is very popular with tourists. According to statistics, the overall tourist orders in Zibo on May 1st increased by 441% compared with that in 2019, and the number of tourists received on the first day of the "Eight General Convenience Markets" holiday in online celebrity’s punching place exceeded 120,000. Changsha, a veteran "online celebrity city", also performed well. By 14: 00 on May 3rd, 27 tourist attractions in Changsha had received 1,949,500 tourists during the five-day holiday, and realized a total revenue of 92,105,100 yuan.

　　For all cities, "becoming popular" is not the ultimate goal, but "growing red" is the long-term pursuit. How to Develop "online celebrity City" in the Long Term?

　　"online celebrity City" has its own unique temperament.

　　"One table, one furnace, one burrito, dipping sauce, rolling meat and putting onions … …” With a unique sense of ceremony and eating method, Zibo barbecue became popular on the Internet. Since this spring, topics such as "organizing a group to have a barbecue in Zibo" have been frequently listed in the hot search list of Weibo and the list of cities in Tik Tok, which has become a phenomenal topic. With the help of social media traffic, Zibo has become a new "online celebrity City".

　　Online traffic quickly turned into offline enthusiasm — — According to the data report released by WeChat on May 1, 2023, the average daily consumption of tourism-related industries in Zibo increased by 73% month-on-month, and the average daily consumption of tourists in local small and medium-sized businesses in Zibo increased by nearly 40% month-on-month.

　　Zibo is not the first "online celebrity City". Previously, in the north and south of the great river, many cities stood out from the dividends brought by the Internet. And these cities have unique characteristics.

　　The fireworks in Orange Island and the light show on both sides of Xiangjiang River have created the label of "romantic city" in Changsha, Hunan; The leisurely teahouse and the diversified and inclusive fashion street circle combine the comfortable and comfortable atmosphere of Chengdu, Sichuan; The "8D magic" terrain and the popular scenic spot Hongyadong make Chongqing an "old online celebrity" … … With their unique scenery and delicious food, these cities have gained a lot of traffic on the Internet, and become one of the "online celebrity cities", gaining high attention and strong influence.

　　The most common symbols in the city can often cause emotional resonance, and then promote people to appreciate and miss the city. In an interview with this newspaper, Zhang Zhian, a professor at Fudan University’s School of Journalism, believes that "online celebrity City" often has its own characteristics. "We see a ‘ Online celebrity City ’ One is flow, and the other is a cultural or emotional trait that will be recognized by today’s young people. Behind the traffic is a spiritual temperament, such as entertainment spirit, which often connects with the mentality of young people. "

　　Such as Changsha. Full of youthful vitality, it has become a spiritual trait of this city. In the major business districts, neon lights and cars come and go; The fisherman’s wharf is breezy and the lobster is fragrant; Singing and laughing at the lakeside concert … … In Changsha, where there will be traffic jams at three or four in the morning, people crowded into food stalls at night and enjoyed the energetic atmosphere of the city that never sleeps. The story of the liberation of the West Night in the documentary, the scenes of the major night markets in Changsha in the news, and the topic of "At 4: 30 in the morning, the streets of Changsha are crowded with people" have formed the urban characteristics of "Youth Changsha" in the quiet, attracting people from online to offline, leaving home and punching in Changsha. In August, 2022, China City Night Economic Impact Report (2021— 2022), Changsha ranked second in "Top Ten Night Economy in China".

　　"This kind of youth culture and youthful vitality is a sign of Changsha. In a sense, Changsha exists for young people. " Chen Gang, Chairman of Changsha CPPCC, said at the 5th China Wenlv New Marketing Summit.

　　Another example is Zibo. This new "online celebrity City" has become the projection and carrier of many people’s inner needs. In the short mobile video, people are infected by the simple and attractive culture here. A ticket that says "go and go" on weekends can achieve a short-term emotional release. "Fireworks" in "Zibo Barbecue" bears people’s pursuit of a better life.

　　As the local people in Zibo say, the small stove for barbecue in Zibo represents temperature, the small cake represents tolerance, and the spring onion represents boldness. On the one hand, there is no lack of cultural significance in food.

　　How to build a "online celebrity City"

　　From Chongqing, online celebrity, Changsha, Hunan, and Xi ‘an, Shaanxi, to Ganzi, Sichuan, and Suizhou, Hubei, which were set on fire by local cultural tourism bureau chiefs, to Jiangmen, Guangdong, and Dali, Yunnan, which became a hit because of popular TV dramas, and to Zibo, Shandong, which always dominated Weibo’s hot search, "online celebrity City" has not only characteristic symbols, but also cultural elements and urban details.

　　How to build a "online celebrity City" has become a topic of interest to more and more cities. Some cities hold special seminars, some cities make a special trip to Zibo to study, and some cities write them into urban planning … …

　　Judging from past experience, the emergence of "online celebrity City" is indeed inseparable from local efforts.

　　For example, in order to further promote the integration of culture and tourism, Jiangmen City, the location of TV drama The Knockout, has produced VR panoramic view of scenic spots in Changdi historical and cultural block and the sign of punch-in point. Visitors only need to scan the code to learn about the scenic spots in The Knockout and the cultural history behind them, and follow the plot to stroll through the century-old street and deeply feel the old times here.

　　For another example, in Changsha Intangible Cultural Heritage Exhibition Hall, located in Orange Island Scenic Area, Hunan embroidery, dough sculpture making skills, xiang opera facial painting and many other intangible projects provide visitors with a deep cultural experience; Various light and shadow art venues, youth centers, cultural and creative spaces, exhibition halls, etc., allow visitors to deeply understand the local history, culture and humanistic charm.

　　Another example is the 14th Five-Year Plan for Chongqing’s Cultural and Tourism Development (2021— In 2025), it is clearly pointed out that it is necessary to establish and improve the IP collaborative innovation mechanism for the integration of literature and tourism, formulate and introduce support policies for original intellectual property rights, further develop practical cultural and creative alliances, promote cultural empowerment tourism, and fully tap all kinds of cultural relics, literature and art, intangible cultural heritage and other human resources.

　　Red, the test is not only the glamorous side of the city, but also the supporting safeguard measures. Once it doesn’t conform to the word of mouth, or changes quickly, "online celebrity City" will face the risk of "red" turning to "black".

　　In Zibo, after the barbecue "out of the circle", the local authorities immediately launched a series of measures to facilitate the people and benefit the people. In order to cope with the large passenger flow, the local bus routes were adjusted in time and barbecue maps were introduced for diversion; The government took the lead in standardizing the accommodation price, and investigated the hotels whose prices increased by 1.5 times. The public toilets in the scenic spot have intimately prepared sanitary napkins and gastrointestinal anti-inflammatory drugs for tourists; Local men, women and children go into battle together, serve as volunteers to provide services for foreign tourists, and open their arms to the whole country with sincere attitude … … Zibo, a small city, has won people’s praise for its honesty and enthusiasm. According to the data of Meituan, the number of accommodation bookings in Zibo on May 1 this year increased by 800% compared with that in 2019, ranking first in Shandong, and its reputation has been maintained at a high level.

　　Some netizens commented, "You think people are promoting barbecue, but in fact they are promoting residents’ quality, administrative team’s ability and a good business environment." "Zibo barbecue is not a string, and it cares about people’s livelihood, boosting popularity, promoting consumption, revitalizing the economy, building image, creating culture and increasing confidence."

　　In Chongqing, promoting the improvement of tourism environment has become an important task. As Qin Dingbo, deputy director of Chongqing Cultural Tourism Commission, said, with the attention of the city and the accelerated improvement of the tourism environment, the next step is to make what kind of products to attract tourists to stay. Relevant parties in Chongqing said that the next step will continue to promote the quality of product supply. In addition to upgrading a number of scenic spots in online celebrity, such as Hongyadong, Liziba Light Rail and ciqikou ancient town, we will also launch a number of boutique tourist routes around red tourism, urban tourism, Three Gorges tourism and rural tourism, and strive to build a number of iconic, driving and original tourist brands.

　　Let the city move from "online celebrity" to "Changhong"

　　A city can become "online celebrity" by virtue of the spread of a certain scenic spot or event. But to achieve the "long red" state, you need to provide good experience and feelings for a long time.

　　In Zhang Zhian’s view, "online celebrity City" and "Changhong" need planning, marketing, scenes, sharing, spreading and connecting. He believes that a long-term sustainable "online celebrity city" is composed of many factors: first, a developed industrial economy, so as to attract more young people to work here; The second is a livable living environment, and people can have a good consumption experience; The third is a certain cultural accumulation, and the city has its own spiritual symbols and spiritual characteristics. "Short-term hot cities do not mean that they must be cities that continue to exude charm. It is also necessary to effectively transform this flow and become a driving force for sustainable urban development."

　　The practice of Hangzhou is worth learning. In this southern city, Wulin Road in the center of the city is always brightly lit and tourists fly by, and the prosperous night economy lights up the night; A number of interesting landmarks such as "the most beautiful runway", "big and small lotus", the gate of Hangzhou and the Internet of Things Street are constantly appearing; China cartoon museum, China Network Writers Village and other national IP names have successively settled down; E-commerce, Internet of Things, Internet finance and other emerging industries are booming, providing people with a new track for development … … Under the organic combination of various elements, the charm of Hangzhou has continued to increase for a long time.

　　In an interview with this newspaper, Talia Liu, an associate professor at Communication Research Institute of Communication University of China, said: "Really long-lasting ‘ Online celebrity City ’ , to be able to generate economic and emotional links with the local. ‘ Online celebrity City ’ Our growth and development is a process of activating internal motivation, integrating external resources, and then external resources can drive internal motivation, and finally form a United community. The core driving force is human strength. "

　　Some analysts believe that "online celebrity City" focuses on highlighting its characteristics. It should not only learn from the success of other cities, but also combine its own historical heritage, regional culture and the requirements of the times to create its own urban spirit, establish an image externally and unite people at home.

　　From "online celebrity" to "Changhong", "online celebrity City" combines its own advantages and constantly explores the road of urban industrial transformation and upgrading.

　　For example, Weifang High-tech Zone. Here, we focus on the Meta-Universe digital tourism industry. At present, we have laid out professional parks such as Meta-Universe Future Innovation Valley and Liandong U Valley, and gathered 8 key enterprises such as Goer and Tongxin Vision, focusing on building a number of projects such as Kashgar Meta-Universe digital tourism base and Meta-Universe digital technology research and development to shape the advantages of the tourism industry. The person in charge of Weifang High-tech Zone told the author that in the next step, we will build an industrial platform based on parks such as Meta Universe Future Innovation Valley, cultivate and introduce a number of leading enterprises and high-quality projects, and explore the application of "Meta Universe+Cultural Travel".

　　Looking at Changsha again, Malanshan Video Cultural and Creative Industry Park has gathered more than 4,000 upstream and downstream enterprises in the video cultural and creative industry chain. It has scientific and technological innovation forces such as Huawei Cloud Audio and Video Innovation, Volcano Engine, Malanshan Computer Media Research Institute and 5G Key Laboratory, which has promoted the competitiveness and influence of Changsha Cultural and Creative Industry. At the 2023 National Conference on Cultural and Tourism Industry Development, Malanshan Video Wenchuang Industrial Park was awarded the "National Cultural Industry Demonstration Park".

　　Maintaining the strength of "Changhong" is inseparable from the strength of talents.

　　At this point, Xi’ an continues to exert its strength. In January this year, Xi ‘an issued the "Implementation Opinions on Further Strengthening Talent Work to Promote High-quality Development in Xi ‘an", proposing to strengthen talent work to promote high-quality development, implement a more active, open and effective talent policy, and strive to build Xi ‘an into a source of innovation, an industrial integration place and a first-class talent selection place with various talents, broad development space and excellent ecology.

　　"I especially hope that most cities in China have ‘ Online celebrity gene ’ 。” Zhang Zhian told the author, "I hope that different cities can find their own personalities, find different ways of development, and finally let people choose in so many different cities."

　　interlinkage

　　Iterative "online celebrity City"

　　"online celebrity" was originally the abbreviation of the word "Internet red man". Now, everything that has high traffic and is widely concerned on the Internet is often labeled as "online celebrity". Online celebrity Campus, online celebrity Cuisine, online celebrity Landmark … … The scope of "online celebrity" is constantly expanding, and "online celebrity City" came into being.

　　What are the types and stages of "online celebrity City"? In this regard, the media and academic circles are inconclusive and the classification methods are different.

　　Some observers believe that the development of "online celebrity City" has experienced three generations. Before the popularization of the Internet, Xiamen, Lijiang and other cities consciously put image advertisements in the media, which can be called "online celebrity City" and "Veteran". The second generation, represented by Xi ‘an and Chongqing, exploded on the short video platform. In the third generation, the city image is closer to the aesthetics of young people, and Changsha is one of them.

　　Some scholars have analyzed that "online celebrity City" has developed into the 4.0 era. In the 1.0 era, it was mainly a city famous for its natural scenery, such as Lijiang and Dali. In the era of 2.0, the artificial urban landscape was circled, and the typical representatives were Chongqing, Chengdu, Xi ‘an and other cities. In the era of 3.0, "eat, drink and be merry" was the key word, such as "Super Wen He You" in Changsha, which attracted much attention. The era of 4.0 is the "industrial era", and Zibo, which relies on the "consumer service industry", is a typical representative.

　　(Xu Yujie finishing)

　　At 24 o’clock on April 17 (next Monday), the eighth round of price adjustment window will be ushered in this year.

　　According to industry estimates, as of April 13th, the eighth working day of this round of refined oil price adjustment, the change rate of reference crude oil is 12.01%, and it is estimated that domestic refined oil will be raised by 510 yuan/ton, which translates into an increase of 0.40 yuan/liter to 0.44 yuan/liter.

　　There are still two working days before the final price adjustment date. Judging from the current data of crude oil change rate, the oil price will probably refresh the biggest increase this year next Monday night.

　　It is worth noting that the first seven rounds of oil price adjustment this year have shown a pattern of "2 up, 3 down and 2 stranded", and the last two rounds of price adjustment have been lowered.

　　According to the current formation mechanism of refined oil prices, the main basis of domestic refined oil price adjustment is the change rate of the weighted average price of international crude oil prices in ten working days compared with the weighted average price of international crude oil prices in the last cycle.

　　In other words, the expected upward adjustment of domestic refined oil prices in this round is related to the upward trend of international oil prices in this price adjustment cycle.

　　Judging from the latest international oil price, as of the close of April 12, the futures price of light crude oil for May delivery in the New York Mercantile Exchange rose by $1.73 to close at $83.26 per barrel, an increase of 2.12%; London Brent crude oil futures for June delivery rose by $1.72 to close at $87.33 a barrel, an increase of 2.01%.

　　In fact, the recent surge in international oil prices is mainly affected by the news that oil-producing countries have announced joint production cuts. Over the past week or so, the international oil price has increased by about 9%.

　　In the news, on April 2, several oil-producing countries announced that they would voluntarily cut crude oil production from May to the end of 2023.

　　Specifically, Saudi Arabia will implement a plan to voluntarily reduce production by 500,000 barrels per day from May until the end of 2023. Kuwait will voluntarily cut its oil production by 128,000 barrels per day from May until the end of 2023.

　　The UAE oil minister said that it will voluntarily reduce oil production by 144,000 barrels per day from May to the end of 2023. Kazakhstan’s Ministry of Energy said that Kazakhstan will contribute 78,000 barrels per day to OPEC+ production reduction.

　　Russian Deputy Prime Minister Novak said that Russia will voluntarily reduce oil production by 500,000 barrels per day until the end of 2023. Algeria will cut its oil production by 48,000 barrels per day from May to the end of 2023.

　　Oman’s Ministry of Energy and Mines said it would voluntarily reduce its oil production by 40,000 barrels per day from May until the end of 2023.

　　According to the first financial reporter, the global crude oil supply is highly concentrated, and OPEC, Russia and the United States account for nearly half of the global crude oil supply, which is the main source of marginal variables of supply. Among them, OPEC and Russia actively regulate supply by setting production quotas, which means that changes in their production policies can have a greater impact on the balance between supply and demand of oil products.

　　"OPEC+ suddenly announced a further reduction of production by 1.6 million barrels per day, and the international oil price rose rapidly. WTI once again broke through 80 US dollars per barrel. We believe that there is still room for upward growth in crude oil prices in April." Guosen Securities analysis said.

　　Looking forward to the market outlook, Lu Qiaohui, an analyst of Jinlianchuang refined oil products, believes that international crude oil may maintain a volatile trend, and there are still three working days from the price adjustment window. It is a foregone conclusion that the retail price of this round will be greatly raised. "Affected by this, the final price adjustment of this round of retail price is expected to be around 500 yuan/ton, when the retail price will rise sharply, or it will usher in the biggest increase in the year."

Today, with the increasing popularity of digital life, WeChat, as an indispensable social tool in people’s daily life, is expanding its functions and services. Among them, the concept of "WeChat member" is often mentioned, but many users don’t understand its opening method. This article will analyze in detail how to open WeChat members to help everyone better enjoy the value-added services provided by WeChat.

* * First, get to know WeChat members * *

First of all, it needs to be clear that WeChat itself does not have a direct "membership" system, but some services within WeChat, such as WeChat reading and WeChat video number, will provide membership services. These membership services usually include advertising, exclusive content, priority experience and other functions. Therefore, when discussing how to open WeChat members, we actually mean how to open members of these specific services.

* * Second, open WeChat reading members * *

1. Open the WeChat reading application and enter the "My" page.

2. On the "My" page, find and click the "Open Member" option.

3. Choose your favorite membership package, such as monthly, quarterly or annual membership, and complete the payment.

4. After the payment is successful, you can enjoy the privileges of WeChat reading members.

* * Third, open the WeChat video number member * *

1. Open the WeChat video number and enter the anchor or creator page where you want to open a member.

2. On the anchor or creator page, find and click "Open Member" or similar button.

3. According to the prompts on the page, choose the appropriate membership level and complete the payment.

4. After becoming a member, you can watch exclusive content and enjoy live discounts.

* * IV. Precautions * *

1. Please read the terms of service and privacy policy carefully before opening the membership to ensure that your rights and interests are not infringed.

2. The membership service may change due to version update or policy adjustment. Please refer to the information officially released by WeChat.

Through the above steps, users can easily open various membership services in WeChat and enjoy a richer digital life experience.

　　"Hello, is this the place to apply for vaccination for dogs?"

　　At 9 o’clock yesterday morning, Jamlom, who just moved to Hangzhou from Wenzhou for half a month, came to Hangzhou Yunlai Pet Hospital. Because of the job transfer, she brought her dog in Wenzhou to Hangzhou, so she had to apply for a new license. Unexpectedly, the team with the dog’s immunization certificate at the door has actually been lined up on the road.

　　"In the past week, hospitals have all come to vaccinate dogs, and more than 100 dogs have to be vaccinated and immunized every day." Villi, vice chairman of Hangzhou Small Animal Diagnosis and Treatment Industry Association and president of Yunlai Animal Hospital, told Qianbao that all the hospital staff were vaccinated this week, and there was no time for consultation.

　　The number of dogs vaccinated has soared.

　　There are at least 800 vaccinations a day.

　　"Canine rabies is a disease that is compulsory in Hangzhou, that is to say, rabies vaccine for dogs is completely free. Dogs that have been vaccinated will have an immunization certificate supervised by Hangzhou Agriculture Bureau. Only dogs with valid immunization certificates can go to the urban management department to apply for a dog license. "

　　The dog epidemic prevention staff of Hangzhou Animal Husbandry and Veterinary Bureau said that at present, there are 21 dog immunization spots in the main urban area of Hangzhou, including 7 government immunization spots and 14 designated animal clinics. In the past, the number of vaccination certificates in Hangzhou was about 40 per day, but now it has surged to at least 800.

　　In the past week, Yunlai Pet Hospital has to handle more than 200 dogs’ injections during the peak period, and the hospital has only 9 staff members. "The hospital will also do free sterilization for stray cats, which is also designated by the government. Now that people are bringing cats, we can only let them come back in a few days because there is really no time for surgery. " Villi said.

　　Zheng Wei, dean of Hangzhou Hongtai Pet Hospital, also said, "This week, the rabies vaccine in our hospital has also exploded. At most, 500 dogs are vaccinated every day, and there are more than 200 dogs every day in these two days."

　　There are all dogs, large and small, who apply for the certificate.

　　Most of them are first-time applicants.

　　Qianbao reporter interviewed 11 dog owners randomly in Yunlai Pet Hospital, and 10 of them applied for canine immunization certificates for the first time.

　　Xiao Yu, a Beijing Ba dog, is 4 years old and is raised by a couple of 40 years old. The male owner said that Xiao Yu didn’t have a dog license before, but he spent his own money to vaccinate in the pet shop every year. Only recently did he know that he could vaccinate at a fixed point for free.

　　Aunt Li, who came from Daguan, held a "string" in her arms (commonly known as a hybrid dog of unknown breed). This dog aunt has been raised for more than 6 years. Yesterday, a family of three accompanied the puppy to get an injection and apply for a certificate. "If you don’t apply for a certificate now, I’m afraid I can’t raise it." Aunt Li said that there is nothing else, but it is not easy to arrange the dog walking time at 7 am and 7 pm. Dogs also need to bask in the sun, and our elderly people have bad legs and feet, which is really inconvenient.

　　At 10 o’clock in the morning, two fashionable young men rushed to the hospital and asked if they could vaccinate an Alaskan dog and apply for an immunization certificate.

　　Alaskan dogs are huge and stand up, half a head taller than adults. The hospital specially arranged an empty room for it, and the veterinarian completed the vaccination for it accompanied by the owner.

　　Subsequently, the reporter from qianjiang evening news came to the canine immunization point of Gongshu District Animal Health Supervision Institute. Staff member Qin Xuefeng told reporters that there are now 120-130 dogs in the station every day, and basically 8 of the 10 vaccinated dogs are newly certified.

　　Immunization card stock emergency has been printed.

　　You can only give the number first for the time being.

　　Dogs that have been vaccinated can apply for immunization certificates, but now many immunization points have run out of immunization certificates.

　　Qin Xuefeng told Qianbao reporter: "At present, only Gongshu District and Xihu District have immunization certificates, and other immunization points have no certificates to issue." "The stock of immunization cards has been fully distributed, and now 12,000 immunization cards are being rushed. At present, we have negotiated with the urban management to issue the immunization card number to the dogs who come to fight rabies vaccine. " The dog epidemic prevention staff of Hangzhou Animal Husbandry and Veterinary Bureau said.

　　Two weeks ago, Villi went to Hangzhou Animal Husbandry and Veterinary Bureau to get 1,000 immunization certificates. On Tuesday, Villi went to get another 100 certificates and 400 rabies vaccines, which were used up the next day. Villi said, "The 100 certificates we received are the last stock in Hangzhou. After use, the bureau gave 500 immunization card numbers. "

　　The same situation also appeared in Yuhang District, Hangzhou. Qianbao reporter learned from Yuhang District Animal Husbandry and Veterinary Bureau that there are also shortages of immunization certificates in many towns and streets in Yuhang.

　　depth

　　Be careful when buying vaccines online to inject.

　　In Yunlai Pet Hospital, Qianbao reporter met a lady with a small yellow book full of immunization records in her hand, asking if the dog that had just been vaccinated could be re-injected.

　　The reporter of Qianbao took a closer look and found that there was no government signature and seal on the "vaccine book", which was made by a pet shop. The veterinarian on the side said that all the immunization records in the book were used to immunize dogs against infectious diseases, and there was no record of rabies vaccine injection.

　　It turned out that this lady listened to the propaganda of the business and injected a bunch of so-called imported infectious disease vaccines into her dog, but she didn’t know that rabies vaccine was a compulsory vaccine in Hangzhou.

　　"Generally speaking, the interval between dog vaccine injections is 15 days. In the past few days, we have encountered several pet owners who have just been vaccinated privately and have informal documents to apply for dog immunization certificates. According to state regulations, we will not handle such cases. " Villi said.

　　"These unlicensed dogs usually go to pet stores and buy vaccines online for injection. Our animal husbandry and veterinary department cannot issue immunization certificates; The sales of rabies vaccines in these places are also illegal. If something goes wrong, consumers’ own rights and interests will not be guaranteed. " The dog epidemic prevention staff of Hangzhou Animal Husbandry and Veterinary Bureau reminded.

　　be relevant

　　76 people were bitten by stray dogs in downtown Wenzhou

　　According to the police, this is a number of dog bites.

　　As of press time, Wenzhou police have arrested seven suspicious stray dogs.

　　Since November 16th, there have been many incidents of stray dogs wounding in Wenzhou city. According to the preliminary statistics of Wenzhou CDC, as of 8: 00 pm on November 17th, there were 76 people who were bitten by dogs in Wenzhou city, of which the youngest was only 2 years old and the oldest was 71 years old.

　　Since the 16th, many citizens in Wenzhou City have been bitten. In these two days, the dog injury clinic in the emergency department of Wenzhou People’s Hospital ushered in the peak period of medical treatment. Lv Wang, the attending physician of the dog injury clinic in this hospital, said that from 12 noon on the 16th to 7 o’clock that night, nearly 30 patients came to the hospital one after another to get rabies vaccine, which was surprisingly high for the doctors in the dog clinic. From the day of 16th to the afternoon of 17th, Wenzhou People’s Hospital received 47 patients bitten by dogs.

　　According to the doctor, the peak period of stray dogs’ injuries is generally concentrated in summer, and the hot weather leads to dogs’ bad temper. However, it is a bit unusual for so many stray dogs to concentrate on injuries in mid-November, which requires detailed investigation by relevant departments.

　　According to the incomplete statistics of Wenzhou CDC, from 16th to last night, a total of 76 people in Wenzhou were bitten by stray dogs, mainly in Wenzhou People’s Hospital, Liuhongqiao Chinese Medicine Hospital and Nanbaixiang Community Service Center.

　　The reporter from qianjiang evening news learned from the police in Ouhai and Lucheng that there have been many warnings of stray dogs injuring people in two days. According to the police, this concentrated outbreak of stray dogs was caused by multiple dog bites. As of press time, Wenzhou police have jointly arrested seven suspicious stray dogs with a professional search team, and the search on the road is still going on. The police also reminded citizens who adopt dogs that they should register with the relevant administrative departments and get vaccinated in time to reduce the incidents of stray dogs hurting people from the source.

　　Our reporter Wang Zifang

　　Our reporter Shi Wen

　　On Wednesday, local time, the US stock market ended its previous continuous rebound trend, with the three major indexes all falling more than 1%, and the Nasdaq index stopped rising for seven consecutive days. Economic data show that inflation in the United States is indeed falling, but the fear of recession is endless, and the wave of layoffs of large technology companies continues, and the expectation that the US economy will enter recession is getting stronger and stronger.

　　Specifically, the PPI in December increased by 6.2% year-on-year, the smallest increase since March 2021 and -0.5% quarter-on-quarter, the largest decline since April 2020, indicating that inflation is accelerating. At the same time, retail sales in the United States fell more than expected in December, down 1.1% from the previous month, the biggest drop in a year.

　　The data shows that inflation is indeed easing, but it also proves that the Fed’s interest rate hike is already taking effect, and curbing demand also casts a shadow over the US economic outlook.

　　Analysts pointed out that the economic data is good news for the Fed, and the slowdown in demand and producer inflation at the end of the year is a positive sign, indicating that the Fed’s aggressive interest rate hike policy has produced practical results in fighting inflation. However, the market is far from reflecting the coming recession, and it is currently in the transition period between the bear market driven by interest rates in 2022 and the bear market driven by poor corporate profitability in 2023.

　　Overnight, a number of Fed officials put on hawks again, stressing that further interest rate hikes are still needed, and the market may gradually switch to a recession trading style.

　　In important news, according to Xinhua News Agency, on the morning of January 18th, Vice Premier the State Council and Chinese leader of China-US Comprehensive Economic Dialogue Liu He held a half-day meeting with US Treasury Secretary Yellen in Zurich, Switzerland. The two sides conducted professional, in-depth, frank and pragmatic exchanges on the global and two countries’ macroeconomic and financial situation and coping with global common challenges around the implementation of the important consensus of the first meeting between China and the United States in Bali. The talks were constructive.

　　In other news, Federal Reserve Chairman Powell tested positive for COVID-19 on Wednesday, and his symptoms are mild. He has been vaccinated with COVID-19 vaccine and booster shots. Powell is currently isolated at home and telecommuting.

　　Microsoft will lay off 10,000 people by the end of the third quarter of fiscal year 2023. Amazon laid off 18,000 people from Wednesday, the largest in the company’s history. Bank of America plans to freeze most recruitment plans. Apple will expand its smart home product line and challenge Amazon and Google.

　　[overnight U.S. stocks]

　　Among the large Chinese stocks, Alibaba fell by 1.71%, Baidu by 3.60%, Netease by 0.63%, Tencent Music by 2.65% and Pinduoduo by 5.59%.

　　Among the large American technology stocks, Apple fell 0.54%, Amazon fell 0.61%, Google A fell 0.19%, and Nye soared 0.03%.

　　[global index]

　　[global goods]

　　The main contract of WTI crude oil closed at $79.41 per barrel, down 1.29%; The main contract of Brent crude oil closed at $84.64 per barrel, down 1.49%; The main contract of crude oil in the previous period closed at 554.40 yuan per barrel overnight, down 0.79%.

　　Overnight, the Shanghai gold main contract closed down 0.26% to 418.34 yuan per gram; The main contract of Shanghai Bank closed down 1.87% to 5208.00 yuan per kilogram.

　　[overnight news]

　　Liu He talks with US Treasury Secretary Yellen. China welcomes Finance Minister Yellen to visit China at an appropriate time this year.

　　According to Xinhua News Agency, the two sides believe that the world economic recovery is at a critical moment, and it is beneficial for China and the United States and the whole world to strengthen macro-policy communication and coordination and jointly meet challenges in economic and financial fields. The two sides discussed issues related to deepening cooperation in the macroeconomic and financial fields. The two sides recognized the importance of sustainable financial cooperation and agreed to strengthen cooperation under bilateral and multilateral frameworks such as the United Nations, G20 and APEC. The two sides agreed to continue to support green and low-carbon development and economic transformation in emerging markets and developing countries. China expressed its concern about the US economic, trade and technical policies towards China, and hoped that the US would pay attention to the impact of these policies on both sides.

　　Inflation in the United States accelerated and fell. In December, PPI hit its smallest increase since March 2021.

　　The PPI (producer price index) of the United States increased by 6.2% year-on-year in December, the smallest increase since March 2021, slower than the 7.4% in November and lower than the market expectation of 6.8%. In December, the PPI fell to -0.5% month-on-month, lower than the revised November data and lower than the market expectation of 0.1%, the biggest drop since April 2020. In December, the core PPI increased by 5.5% year-on-year, and it was 6.2% in November. The market expected 5.6%. The core PPI increased by 0.1% month-on-month, in line with expectations, lower than the 0.2% in November. The decline in PPI in December was driven by the sharp drop in commodity prices, especially energy and food prices, and the increase in service costs declined, up 0.1% from the previous month.

　　Federal Reserve’s Beige Book: There was little growth in economic activity at the end of 2022, and the price increase in 2023 is expected to be moderate.

　　According to the Beige Book, the economic activities of the Federal Reserve increased or declined slightly in most places, and only one Federal Reserve mentioned that the sharp decline in manufacturing led to the contraction of economic activities. Several local Federal Reserve said that the price increase slowed down, and retailers hinted that consumers were more sensitive to prices. It is widely expected that the price increase will be further moderate in the coming year. The job market is still tight, and the salary pressure continues to be high. Five local Federal Reserve Banks said that the pressure has slowed down to some extent.

　　A number of Fed officials delivered hawkish speeches.

　　In 2023, Logan, chairman of the FOMC voting committee and Dallas Fed, said that he supported the US to slow down the rate hike and the inflation level was too high, so it may be necessary to gradually raise interest rates until "convincing evidence" shows that the inflation rate is close to 2%. In 2023, the FOMC Voting Committee and Philadelphia Fed President Huck reiterated his support for raising interest rates by 25 basis points. He said that the Fed needs to raise interest rates above 5%. Cleveland Fed President Mester said that it is still necessary to raise interest rates further, and the policy interest rate should be "higher" than the range of 5%-5.25% predicted by policy makers at the end of 2023. St. Louis Fed President Brad said that even if inflation falls this year, the Fed will tend to keep interest rates at a high level to ensure that the task is completed and it can continue to shrink its balance sheet after stopping raising interest rates.

　　European natural gas stocks hit a record high

　　According to the data of European natural gas infrastructure, the inventory level of the whole EU has reached 81.07% of full load on January 17th, setting a new historical record, which is 40% higher than the average level in the last decade. Europe’s miraculous winter and record natural gas stocks have led the market to bet that the energy crisis is over.

　　[company news]

　　Microsoft officially announced that it will lay off 10 thousand employees, accounting for nearly 5% of the total number of employees

　　On Wednesday, Microsoft and Amazon launched tens of thousands of layoffs. Microsoft officially announced that it will lay off 10,000 employees by March 31st, accounting for less than 5% of the total number of employees. Microsoft will account for $1.2 billion in expenditure in the second quarter, which will reduce its earnings per share by 12 cents. Amazon’s latest round of layoffs also began on Wednesday, which is part of its more than 18,000 layoffs announced in early January.

　　More than 500 top advertisers have suspended their spending on Twitter since Musk entered Twitter.

　　According to media quoted sources, a senior manager of Twitter revealed at an internal meeting a few days ago that since Tesla CEO Musk took over Twitter in October last year, more than 500 advertisers have suspended spending on Twitter. Siddharth Rao, the manager, also told employees that the company’s daily revenue decreased by 40% compared with the same period last year.

　　Apple is said to expand its smart home product line to challenge Amazon and Google.

　　According to media quoted sources, Apple is developing a series of devices aimed at challenging Amazon and Google’s position in the smart home market, including new display screens and faster TV set-top boxes. Earlier, Apple relaunched a larger HomePod speaker.

　　Faraday will soar nearly 26% in the future.

　　Faraday Future (FF) closed up 25.71% on Wednesday, after the company announced that it had signed a strategic agreement with Huanggang, Hubei Province, to move its FF China headquarters to Huanggang.

　　[financial calendar]

Megan fox is expected to play "Poison Ivy"

Anne Hathaway used to beThe Dark Knight Rises.Play catwoman

1905 movie network news Warner Pictures is expanding the DC universe faster and faster, and several villains’ single films have been set up one after another, the most striking of which is Gotham City Sirens, which is jointly organized by david ayer and "Ugly Girl" Margot Elise Robbie. According to foreign media reports, megan fox and Anne Hathaway are expected to join the film, playing "Poison Ivy" and "Catwoman" respectively.

　

Gotham City Sirens is mainly based on the comic book of the same name published by DC in 2011, which tells the story of "clown girls" harley quinn and Poison Ivy, Catwoman — — Three female opponents who have been entangled with Batman for many years will team up to form the story of the strongest female villain group in the history of DC comics. Geneva Valet-Robinson, a big-budget female screenwriter, will write a script for the film.

　

Megan fox himself is a comic book fan. In 2014, he expressed his desire to play Poison Ivy or Sonia with red hair. Recently, careful fans found that megan fox ordered the 14th, 17th and 38th sentences of the cartoon Harry Quinn online and sent them to her address in Warner Studio. The first two sentences of these three cartoons tell the story of clown girl and Poison Ivy, while the third one tells the story of Poison Ivy and Gotham police.

　

Of course, buying cartoons may only be Fox’s private behavior, but buying cartoons with obvious directionality at this point in time can basically confirm that Megan Fox is the corner of Poison Ivy in Gotham City Sirens. David ayer, the director, also revealed in an interview that the three roles of clown, Poison Ivy and Catwoman will all appear in the film. Megan fox can be said to be a good choice for Poison Ivy, and he has had a lot of experience in large-scale productions.

　

As for who will play the role of Catwoman, there is also news. Anne Hathaway once played Catwoman in the film, which left a deep impression on the audience. After the film was released, Hathaway once said that she was open to re-playing Catwoman. In September this year, Hathaway once again revealed her love for Catwoman and Marvel Universe and her desire to return.

　

Let’s wait and see who will spend these two roles.

　　On December 13th, the State Council Joint Prevention and Control Mechanism held a press conference to introduce the health management of key populations.

　　[About pregnant women]

　　Infection of pregnant womenWill it be transmitted to the fetus?

　　Because the mother has a very good protective barrier such as placenta, it is almost not transmitted to the fetus. However, if it is postpartum, if the mother and the baby are together, we should pay attention to isolation. It is best for the baby mother to have a certain isolation from the newborn or wear N95, so that she can breastfeed.

　　How should pregnant women strengthen their own protection?

　　For pregnant women, it is necessary to go to the hospital for routine check-up, make an appointment as much as possible, pay more attention to the standardized wearing of N95 mask when going to the hospital, and reduce the waiting time. There are some check-ups that you don’t have to go to. When you have some questions, you can consult in the form of online medical treatment.

　　What should pregnant women do if they have symptoms such as fever?

　　You can do nucleic acid test or antigen test to determine whether it is Covid-19 infection. Whether it is Covid-19 infection or not, the symptomatic measures that need to be taken can be to drink more water and cool down physically, and to choose traditional Chinese medicine that pregnant women can use for symptomatic treatment. If you choose western medicine for reducing fever, if the temperature exceeds 38.5 degrees, you can choose acetaminophen for treatment. It is especially important to pay attention to the fact that you choose a single drug for reducing fever and don’t superimpose it.

　　[About children]

　　What medicines can families with children store?

　　Families with children should properly store some emergency drugs commonly used by children, but it is not recommended to store a lot of drugs. If you store a lot of drugs improperly, it may lead to children taking them by mistake. As for antipyretics, children over 6 months old can choose ibuprofen and acetaminophen, and one of them will do. If children between 2 months and 6 months are not suitable for ibuprofen, acetaminophen can be used. For children within two months, it is not recommended to use antipyretic drugs routinely, and measures such as physical cooling can be taken and timely medical treatment can be taken.

　　What situation does the child need to see a doctor for fever?

　　The simplest way to distinguish is to look at the child’s mental state. If the child has symptoms such as fever, but his spirit is quite good, especially if he can eat, drink and play after the fever has gone down, there is no need to be particularly nervous at this time, and there is no need to go to the hospital immediately. You can continue to observe and treat the symptoms at home.

　　It is recommended to go to the hospital in the following situations: the fever lasts for more than 3 days and there is no sign of improvement; Even if the fever is gone, the spirit is still not good; Cough is gradually aggravated, which affects daily life and sleep; Wheezing, rapid breathing, even dyspnea, obvious hoarseness, etc., be careful of laryngitis and laryngotracheitis; If you have consciousness disorder or convulsion, you should see a doctor immediately. Pay special attention to the fact that children under three months are a special group. Once fever occurs, it is recommended to see a doctor in time.

　　[About the elderly]

　　How should the elderly protect themselves?

　　The elderly are particularly in need of protection, and prevention is the first priority. First of all, it is necessary to vaccinate, including the whole process of vaccination and strengthening the vaccine. Second, I hope that elderly friends will go out less. Third, strengthen ventilation, and pay attention to the problem of keeping the elderly warm in the process of ventilation. Fourth, elderly friends with basic diseases should be well controlled at this stage. Fifth, we need to live a regular life in the near future. In addition, family members who don’t live with the elderly can reduce their visits to the elderly in the near future and reduce the chance of virus exposure.

　　How long can the elderly produce antibodies after vaccination?

　　Generally, it takes one to two weeks to produce antibodies after vaccination, but if a relatively high level of antibodies is to be produced, it will take about four weeks after full immunization. After strengthening immunization, the time to produce antibodies is faster and shorter, and the level of antibodies produced is also higher. This further reminds us that these elderly people who have not completed vaccination should be vaccinated as soon as possible, and those who have not completed strengthening should be strengthened as soon as possible, so as to play a better protective role.

　　What conditions do the elderly need to see a doctor?

　　First, symptoms persist or worsen, such as fever that persists or even tends to worsen. Second, there are new symptoms. Third, the aggravation of basic diseases. In addition, some basic diseases themselves are unstable, or there are elderly people over 80 years old who have not been vaccinated with COVID-19 vaccine. This group of people is at high risk of severe COVID-19 and high-risk groups, so we need to pay special attention to it.

　　What should be paid attention to in home treatment of cardiovascular patients?

　　There is no need to worry too much about patients with original cardiovascular diseases who are infected with Covid-19. The main line that needs attention is to manage the basic diseases of the heart well, use the original drugs for cardiovascular diseases well, increase the immunity of the body, improve the quality of sleep and overcome anxiety. Don’t stop taking drugs for cardiovascular disease prevention and control for a long time, which may induce or aggravate the disease. If you have persistent chest pain, go to the hospital for further diagnosis and treatment.

　　Source: People’s Daily WeChat, press conference on comprehensive joint prevention and control mechanism in the State Council.

Special feature of 1905 film network The summer file in 2024 ended with a total box office of 11.633 billion.

Although the innovations in technology and form of some films have aroused extensive discussion in the industry, the box office has failed to set a new record. This phenomenon can’t help but make people think deeply: Why didn’t film innovation bring the expected box office success?

The direction of film innovation: the balance between technology and content

Film critic Ai Hui pointed out that technological innovation is important in film creation, but the innovation of story content and characterization can not be ignored.

In recent years, with the increasing expectations of the audience for visual effects, many films began to seek breakthroughs in special effects, 3D, IMAX and other technical aspects. However, as film critic Ai Hui pointed out, if technological innovation can’t serve the story itself, it will often bring the audience a feeling that "form is greater than content".

Take the summer movie in 2024 as an example. Although the film is original in IMAX technology and visual effects, the story content is not organically combined with technological innovation, which leads to a huge psychological gap in the audience’s viewing process.

Before entering the cinema, the audience expected to see an exciting spy film based on the trailer and publicity, but when they actually watched it, they found that the film was more like an imitation and tribute to Hollywood classic movies. This psychological gap directly affects the audience’s overall evaluation of the film, which leads to the box office failing to meet expectations.

Market segmentation: diversified audience demand

In the current film market, the audience’s demand is becoming more and more subdivided. In the past, the phenomenon that "one film hits all over the world" no longer exists. Nowadays, audiences of different ages, different cultural backgrounds and even different social circles have different needs for movies. In this regard, the director not only needs to consider the balance between technology and story, but also needs to accurately locate different audiences.

As the box office champion of the summer file, it is precisely by accurately positioning the family audience market that it has achieved success. This film does not pursue technological innovation excessively, but focuses on the story content suitable for the whole family to watch.

Through the interaction and emotional connection between family members, the film successfully attracted a large number of parent-child viewing groups, and finally stood out in the highly competitive summer file.

Including the sum of the second and third box office rankings, there are clear market segments in terms of topic and type, so it is relatively easy to spread.

In contrast, some films with unclear positioning or excessive pursuit of formal innovation have failed to find emotional resonance with the target audience, resulting in poor box office performance. For example, although he made bold innovations in image style, his story content was too obscure to attract mainstream audiences, and finally the box office failed to achieve a breakthrough.

Innovation and Risk: Director’s Self-expression and Market Demand

For many directors, innovation is not only an inevitable choice to pursue artistic breakthrough, but also an adventure. In the film market of China, directors are often faced with the dilemma of "both wanting and wanting": they should not only express themselves in the film, but also gain market recognition, and hope that the film can be successful in word-of-mouth and box office. However, the reality often does not allow directors to easily find a balance between the three.

Ai Hui pointed out: "When the director excessively pursues self-expression and ignores the market demand, it is often difficult for the film to make a breakthrough at the box office." This situation is not uncommon in China film market in recent years. Many directors tend to add a lot of personal elements and unique expressions when creating, but these contents are often difficult to resonate widely with the audience.

For example, this film tries the technology of "live animation", trying to bring a refreshing experience to the audience in visual effect. However, a large number of self-expression elements in the film make the audience feel confused and uncomfortable.

When the audience walked out of the cinema, they were more surprised by the form of the film than by the content of the story. This phenomenon shows that directors must be more cautious and restrained when pursuing innovation, and avoid excessive deviation between self-expression and market demand.

Industry trends: opportunities for medium-sized movies

In the film industry, the definition of success is often not limited to the level of box office, but also lies in whether the film can leave a deep impression on the audience. At this point, medium-sized films are emerging and showing unique market potential.

For example, as a medium-sized comedy released at the beginning of the year, it won a wide audience base by accurately capturing the current workplace culture. The film tells a story closely related to the life of ordinary audience through a relaxed and humorous narrative way, which makes the audience have a strong sense of resonance during watching.

This "grounded" creative way not only made the film a success at the box office, but also made it a social currency among the audience, further expanding the influence of the film.

In contrast, those large-scale movies that rely too much on technology and form innovation attract a lot of attention in the short term, but it is difficult to leave a long-term impression on the audience. This shows that film creators should pay more attention to how to establish a deeper connection with the audience through stories while pursuing innovation.

Future Prospect: Diversified Path of Film Creation

In future film creation, how to find the best balance between innovation and market demand will determine whether the film can succeed in the market. First of all, film creators need to understand the needs of the audience more deeply, especially the needs of different market segments. As a popular entertainment product, movies must reflect the social reality and the emotional demands of the audience to a certain extent.

Secondly, the director should pay more attention to the strength of the story itself, not just the technical breakthrough. As Ai Hui said: "What is really aura should be placed on stories and characters." Film creators need to impress the audience by telling interesting and infectious stories. Technological innovation should serve the story, not override it.

Finally, the film industry should encourage the creation of more medium-sized films. This kind of film may not be as complicated as making a big movie, but it is easier to establish emotional connection with the audience and thus succeed in the market. By focusing on the daily life and emotional experience of ordinary audiences, these films can find their own position in the market segments and gain a broader audience base through word-of-mouth communication.

The art of balance between innovation and box office

The summer file in 2024 provides us with a valuable opportunity to think — — Where should the direction of film innovation point? No matter how it develops in the future, film creators should always keep in mind that film, as an art form, is still the mind of the audience. In today’s highly competitive film market, directors need to find a suitable balance point, which can not only maintain their artistic pursuit in innovation, but also meet the needs of the audience. Only by constantly adjusting the direction of innovation can we truly achieve a win-win situation for box office and word of mouth.

　　1949In, People’s Republic of China (PRC) was founded, and the development of agricultural science and technology in China opened a new historical chapter. Under the strong leadership of previous central leading collectives and with the joint efforts of generations of agricultural science and technology workers, the development of agricultural science and technology in China has undergone earth-shaking changes, and the development of agricultural science and technology in China has undergone historic changes from small to large and from weak to strong. At present, the overall level of agricultural science and technology innovation in China has entered the second phalanx in the world, and the contribution rate of agricultural science and technology progress has reached58.3%It has played an important role in ensuring national food security, increasing farmers’ income and green agricultural development, and has become the most important driving force for promoting China’s agricultural and rural economic growth.　

　　70In recent years, it has developed from several agricultural experimental sites into the most complete agricultural science and technology innovation system in the world. At present, China’s agricultural science and technology innovation system has a complete hierarchy from central to local, and the number of institutions, the scale of personnel, and the coverage of industries and disciplines are the highest in the world.In the construction of scientific research system,On the basis of several agricultural experimental sites in Beijing, Huai ‘an, Baoding and Jinan before the founding of New China, a system of agricultural scientific research institutions at the central, provincial and local levels was quickly established. Reform and opening up ushered in the spring of the development of science and technology, and the policy environment, institutional environment and investment support environment have been greatly improved. At present, the number of agricultural scientific research institutions at or above the prefecture level in China has reached1035A.In the construction of technology extension system,The agricultural technology extension system has experienced a difficult period of establishment, a painful period of "broken lines and scattered networks" under the double impact of market and system reform, and a period of integrated development of "one subject and multiple elements" in the new era. Agricultural extension agencies at all levels earnestly perform their duties of promoting advanced and practical technologies, monitoring, forecasting and preventing animal and plant diseases and agricultural disasters, and have made great contributions to the sustained and stable development of agriculture and rural areas.In the construction of education and training system,China’s farmers’ education and training system has experienced amateur schools, literacy campaign committees, cadre schools, "May 7th University", agricultural radio and television schools at all levels, and the modern new professional farmers’ education and training system of "one master and multiple", which has played a positive role in improving farmers’ scientific production, civilized life and innovative management.　

　　70In recent years, from the traditional production of "depending on the weather", it has developed into a modern agricultural technology system with improved varieties and good methods and the integration of agricultural machinery and agronomy. After the founding of New China, Mao Zedong put forward the "Eight-character Constitution of Agriculture", which has played a positive role and far-reaching influence on scientific farming until today.In terms of variety cultivation,For a long time, the seed source of agricultural production in China was kept by farmers, and the major technological breakthroughs represented by dwarf breeding, distant hybridization and heterosis utilization contributed tofive～sixThe varieties of secondary crops were updated, and the grain yield per unit area was increased from the early days of the founding of the People’s Republic of China.sixty-ninekilogram/Mu has increased to the present375kilogram/Mu, the coverage rate of improved varieties reached96%Above.In pest control,In the early days of the People’s Republic of China, faced with the disasters caused by locusts taking off year after year, the outbreak and spread of wheat stripe rust and the ravages of cotton bollworm, there were almost no effective means of prevention and control. After several generations of efforts, a scientific and effective technical system for monitoring, early warning and prevention and control of pests and diseases was gradually established to ensure that no major biological disasters occurred in a large area.In facility agriculture,From eating only radish and cabbage stored in winter in the north to relying on protected agricultural production, the annual supply of fresh vegetables and fruits has been realized, and the restrictions of natural conditions such as water temperature and light on agricultural production have been broken. From plastic greenhouses and arch sheds to modern solar greenhouses and multi-span greenhouses, the total area has reached the sum of other countries.fiveMore than twice the scale of facility agriculture.　

　　70Over the years, relying on the scientific research method of "one ruler and one steelyard", it has developed into a platform system of scientific and technological innovation conditions with complete facilities and excellent equipment. The platform construction of agricultural science and technology conditions in China has achieved historic transformation and earth-shaking changes from point to surface, from small scale to large scale.In the construction of basic conditions for agricultural scientific research,A series of capacity-building plans for scientific research conditions have been issued successively, a large number of scientific instruments and equipment have been equipped, and the housing repair, infrastructure improvement, equipment purchase and upgrading of scientific research units have been implemented, greatly improving the scientific and technological basic conditions of agricultural scientific research institutions at all levels.In terms of scientific and engineering research platforms,It has built a large number of major national scientific and technological infrastructures, such as the national major scientific project of crop genetic resources and genetic improvement, the national high-level biosafety laboratory for animal disease prevention and control, as well as national laboratories, state key laboratories and provincial key agricultural laboratories, and has a number of "national heavy weapons" in the agricultural field.In terms of platform construction for technological innovation and achievement transformation,A number of national engineering laboratories, national engineering technology research centers and national crop improvement centers (sub-centers) have been built around key technologies and engineering technologies, major equipment and product research and development, which have accelerated the transformation and industrialization of agricultural scientific and technological achievements.In terms of the construction of basic support and conditional support platforms,Around the basic and long-term work of agricultural science and technology, a number of national field observation and research stations, field observation and test stations of the Ministry of Agriculture, national crop germplasm resources bank (nursery) and national agricultural science data center have been built, which has laid a solid foundation for agricultural science and technology research.　

　　70In recent years, from the traditional mode of production of "people carrying cows and pulling them", it has developed into a modern mode of production with mechanization, automation and intelligence. China’s agricultural production mode has achieved a historic leap from human and animal power to mechanical operation. At present, the comprehensive mechanization rate of crop cultivation and harvest in China exceeds67%In some fields and links, the "machine substitution" has been gradually realized, which has significantly enhanced the comprehensive agricultural production capacity.In the development of agricultural machinery and equipment,"Dongfanghong"200Horsepower tractors fill the gap of domestic high-powered tractors, and have been developed successively.4000A variety of machinery and equipment such as ploughing and land preparation, planting machinery, field management, harvesting, postpartum treatment and processing.In the aspect of overall mechanization of the main links of major crops,Wheat production is basically mechanized in the whole process, and the mechanization rate of rice and corn cultivation exceeds80%The mechanization level of rape, peanut, soybean and cotton has been greatly improved, and the facilities and mechanization of livestock and poultry aquaculture, fruit and vegetable tea and facility gardening have made great progress.In terms of precision and intelligence of agricultural production informatization,Pass by40Introduction, digestion and innovative development in 2000,2018The proportion of China’s agricultural digital economy in the added value of the industry has reached7.3%The online retail sales of agricultural products maintained rapid growth.2018Reach the year2305100 million yuan. China’s intelligent agricultural machinery and robots, drone plant protection services, agricultural Internet of Things, plant factories and agricultural big data account for the proportion of the global agricultural science and technology market, respectively.34%、45%、34%、thirty percentandthirty percent.　

　　70In recent years, the extensive production mode of "big water, big fertilizer and big medicine" has been transformed into a resource-saving and environment-friendly green development mode. China’s basic national conditions, resource endowments and stage characteristics of development determine that we must take the green development road of "one control, two reductions and three basics".In terms of water conservation in agriculture,twentycentury50Since the s, China has successively builtfour hundredMany irrigation experimental stations have produced a large number of outstanding achievements in the theoretical methods, key technologies, important equipment and management norms in the fields of dry farming and water saving, drip irrigation and sprinkler irrigation, and the water-saving irrigation area has reached.4.66100 million mu.In that scientific application of chemical fertilizer and pesticides,From the excessive application oriented to increasing production in 1970s and 1980s to the scientific application oriented to improving quality at present, the transformation from excessive application of chemical fertilizers and pesticides to zero growth and negative growth has been realized. The fertilization mode of soil testing, formula fertilization and integration of water and fertilizer was comprehensively popularized, and the action of replacing chemical fertilizer with organic fertilizer was implemented. A number of high-efficiency and low-toxicity pesticides and biological pesticides have been created, and the biological prevention and control technology of crops has developed rapidly.In that resource utilization of agricultural waste,Crop straw has changed from simple fuel to multi-purpose comprehensive utilization such as fuel, raw material, feed, fertilizer and base material. Livestock and poultry waste has changed from direct discharge to centralized treatment and recycling, and the "white pollution" of cultivated land caused by the use of agricultural film is being gradually controlled and solved through mechanical picking, unified recycling and biodegradation.　

　　70Over the past years, China has inherited, carried forward and accumulated some valuable good experiences and practices in promoting the development of agricultural science and technology, mainly adhering to the Party’s leadership over agricultural science and technology work, always following the laws governing the development of agriculture and agricultural science and technology, always taking the road of independent innovation of agricultural science and technology with China characteristics, always promoting the reform and innovation of agricultural science and technology system and mechanism, always persisting in the institutional advantages of concentrating on doing great things, and always persisting in planning guidance and legal protection.