Since its launch, it has attracted much attention in the market for its excellent quality and excellent performance. As a medium and large luxury car, it not only has obvious advantages in price, configuration and performance, but also won wide acclaim from consumers through continuous technological innovation. Especially in November this year, Audi A6L once again proved its leading position in the luxury C-class car market with sales of more than 16,000 units. Its young sports design style and fully upgraded technology configuration meet the expectations of modern consumers for luxury C-class cars.

Young sports style to meet market demand

Audi A6L, as a luxury C-class car, always meets the market demand with its young sports style. It inherits Audi’s family-style design language and strives for perfection in R&D and innovation. After many tests in the market, Audi A6L has won the love of consumers with its excellent quality and performance, and has become a star model in the field of luxury medium and large cars. No matter from the design or interior configuration, the Audi A6L exudes a youthful and energetic atmosphere, which makes drivers look forward to every trip.

Double-face design to meet individual needs

Audi A6L deeply understands the needs of young people, and introduces a double-faced design, which firmly grasps the hearts of users. This design not only allows the driver to be true to himself, but also makes the personalized attribute of the whole vehicle more prominent. No matter what style of drivers, they can find their own unique charm in the Audi A6L. This spirit also encourages every driver to listen to his heart, control the pleasure of driving and enjoy the good time of every trip.

Comprehensive upgrade of technology configuration, immersive experience

Today, the Audi A6L has been fully upgraded in terms of technology configuration, bringing an immersive experience to drivers and passengers. The addition of high-tech configurations such as 12.3-inch full LCD instrument panel and 10.1-inch central control touch screen makes the car full of science and technology. These configurations not only improve the convenience of driving, but also make drivers and passengers seem to be in the future world and enjoy the infinite fun brought by technology. At the same time, the brand-new image has made Audi A6L a "pioneer" of the times, leading the new trend of luxury car market.

Efficient power system, smooth driving experience

Audi A6L is equipped with efficient power system and light mixing technology, which brings drivers a smooth and efficient driving experience. Whether it is a city shuttle or a long-distance trip, Audi A6L can easily cope with it, showing its outstanding performance. At the same time, the appearance and interior have also been significantly improved, bringing excellent driving enjoyment to users. The front face adopts hexagonal big mouth design, which is combined with LED automatic induction headlights to be more recognizable; The details are also very delicate, and a number of aluminum alloy sports wheels further enhance the sense of movement. Every place shows the unique charm of Audi A6L. In order to improve the driving experience, Audi A6L adopts the electronic power steering system, which enhances the handling stability and provides a stable and comfortable driving experience. At the same time, the safety configuration has also been fully upgraded, including adaptive cruise control and automatic emergency braking, which provides a strong guarantee for drivers’ driving safety. The car still maintains a luxurious technology atmosphere, and the unique electronic gear lever feels comfortable and not easy to slip, which also increases the leg space; It can be adjusted electrically and is very practical. In addition, the addition of panoramic skylights also brings a wide field of vision and a more comfortable ride experience for drivers and passengers.

In a word, Audi A6L has successfully occupied a leading position in the luxury C-class automobile market with its excellent quality, exquisite craftsmanship and innovative technology. Whether it is the design style of young sports or the fully upgraded technology configuration, this model has become an ideal choice for modern consumers. In the future, Audi A6L will continue to lead the new trend of luxury car market and bring more surprises to drivers and passengers.

Joint-venture vehicles have always been concerned, and today is one of them. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, Passat’s front design style has taken a sharp line, equipped with dot matrix mesh, which looks more fashionable and concise. Coupled with simple and generous headlights, the exquisiteness of the whole vehicle has been greatly improved. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Come to the side of the car, the car body size is 5006MM*1850MM*1489MM, the car adopts domineering lines, and the car side gives people a very simple feeling. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the overall shape of the rear end echoes the front face, the taillights look very spiritual, and the exhaust pipe adopts a bilateral single-outlet shape, which is relatively elegant overall.

Coming into the car, the overall visual effect of Passat interior is very distinctive, which looks fashionable and simple. The three-spoke steering wheel of this car is deep in shape, made of leather, and its shape is very fighting. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive and dignified. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and the information is easy to read and clear. The car adopts leather seats, and the seats are wrapped in place, which improves the riding experience of drivers and passengers.

Passat is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 162KW and a maximum torque of 350N.m, and its power performance is good.

Looking at the configuration, Passat is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, engine start and stop and other configurations.

I wonder if you are excited about this car introduced today? If you like this car, don’t hurry to learn more about it!

Tiantianbao is a value-added wealth management service created by Oriental fortune securities for idle funds in users’ stock accounts, with the highest annualized rate of return in seven days! Shares can be traded at any time, with 0 handling fee for deposit and withdrawal, 7*24 hours cash withdrawal is supported, and the fastest time is 1 second.
Disclaimer: the yield data is for reference only, and the past performance does not predict the future performance, which does not constitute investment advice. Investors operate accordingly at their own risk. The market is risky and investment needs to be cautious.

Special feature of 1905 film network　Even if you lose confidence again and again, dreams can always bring you back to life. The most dazzling moment in life is the moment when I tried my best to prove myself, and the dream of my heart aroused by the impact of that scene.

When a racing car meets a movie, there is always a strong chemical reaction. "Han Han Comedy" Part III — — See Han Han join hands with Shen Teng to dedicate a passionate dream to the dream catcher!

Perhaps only Han Han can make the car so hot.

Han Han led the founders to open up a "Bayinbuluke" devil track on the plateau of more than 4,000 meters in Xinjiang. In this place where there are cliffs everywhere, they drift without compromise, and the speed is so fast that it is difficult for aerial helicopters to catch up. Han Han aimed the camera at the racing career he loved all his life, and tried his best to present a cool racing scene and bring a visual impact to the audience.

The steep terrain brings action scenes that shock people, and the difficulty and risk factor of shooting also increase accordingly. In order to ensure the safety of actors to the greatest extent, all kinds of dangerous car dramas Han Han have acted as "car substitutes". It can be seen that Han Han put all his love for racing into the movie. Maybe only he can make the racing scene so burning!

02　I’ve never seen such a Shen Teng.

No matter which side is full of jokes, Shen Teng naturally contracted most of the jokes in Flying Life as "Uncle Shen". However, director Han Han is not satisfied with this. In the film, he also excavated other images of Shen Teng, handsome, affectionate and serious … … The audience was pleasantly surprised to see that Shen Teng, who had never been found before and was full of multi-faceted happiness, appeared on the screen, and the affectionate "Uncle Shen" was still so funny.

In the comedy shell wrapped in laughter, hidden is the inner touch from pure blood. Especially at the end of the movie, when Shen Teng devoted his whole life to his beloved racing career, it was really touching that he was willing to burn his own determination for his dream and put his life on the line for racing dreams. What is the final fate of Zhang Chi played by Shen Teng? In different versions of the analysis and interpretation, director Han Han’s answer is: "For me, heroes never die."

The North American market’s love for "big" models is highly compatible with the needs of domestic consumers, so many brands have also been introduced, and many models specially designed for the North American market have been introduced to the China market, and Nissan Murano (named domestically) is one of them. A few days ago, we obtained the official map and some information of the brand-new Loulan from relevant channels. Compared with the old model, the appearance of the new car has changed obviously, and its size is slightly smaller than that of the land exploration. So, what about the new car? Can it be introduced into the China market in the future? Below, let’s take a look at it with the circle brother.

Modeling avant-garde size is smaller than land exploration.

Judging from the official exposure map, the new Loulan can’t see the shadow of the old model at all, and the traditional V-Motion grille has been replaced by the multi-frame middle net on the upper and lower floors. At the same time, the daytime running lights of the new car are transferred to both sides of the China Net, which has a good hiding effect. Coupled with a brand-new headlight design, the new car looks very avant-garde and atmospheric, and the overall style is very similar to that of land exploration.

The side of the new Loulan has also changed a lot. The suspended roof and curved chrome trim give the new car a dynamic body contour, and the through taillight design also gives it a feeling of a new energy car. Although the official has not disclosed the specific size of the new Loulan, considering its positioning, the new car will be slightly smaller than the land exploration meeting. Considering Nissan’s ability in space optimization and more comfortable seats, there is no need to worry about the ride comfort of the new car.

There are also four-wheel drive options for cockpit rejuvenation.

After all, it is a new car, so the new Loulan cockpit has also been redesigned. The light-colored interior feels very warm, not as moderate as the old models. The dual-amplitude steering wheel, 12.3-inch LCD instrument and 12.3-inch central control panel are also similar to land exploration.

At the same time, the overseas version of the new car also provides Android Auto and wireless Apple CarPlay interconnection system. If it is introduced later, it will be adapted and adjusted locally. In addition, the new car will also provide practical functions such as front seat heating, wireless charging and dual-zone automatic air conditioning. Whether in design or configuration, the new Loulan has greatly improved compared with the old one.

In terms of power, the overseas version of the new Loulan will be equipped with a 2.0T VC-Turbo engine, with a maximum power of 180 kW, which is 5 kW lower than that of the domestic land exploration. It is expected that the same powertrain will be used for land exploration in the future, and it is matched with the 8AT gearbox. Of course, in addition to providing two-wheel drive models, the new car will still provide four-wheel drive models. For consumers with higher passability requirements, it is more appropriate to choose four-wheel drive models.

Perfect product matrix

In fact, Nissan’s SUV layout in China market is fairly comprehensive, with small SUVs, compact SUVs, medium and large SUVs and land exploration. Considering that the old Loulan has been discontinued for some years, Nissan’s medium-sized SUV has been vacant at present, and China is Nissan’s most important overseas market, the probability of introducing new cars is still very high. In terms of positioning, the new car is between Qijun and Tanlu, so as long as the price is right, there is still a prospect for the brand-new Loulan.

Generally speaking, the replacement of the brand-new Loulan is still very successful. The new car design is not only more avant-garde, atmospheric, but also a brand-new cockpit, coupled with good power and the blessing of the four-wheel drive system, giving it stronger product strength. It is not impossible to become the main force of Nissan medium-sized SUV if the new car is introduced into China and the pricing is strong in the future. Dear friends, are you optimistic about the new Loulan? Welcome to leave a comment.

A few days ago, we learned from the official that the new rear-drive version is on pre-sale, and the pre-sale price of the new car is 928,000 yuan. As an entry-level model, this car adopts the form of rear-wheel drive. In appearance, the new car and Taycan 4 maintain the same height, and there is no special change because it is an entry-level model.

The front of the new car looks flat, which is also Porsche’s consistent design style. There are also diversion grooves on both sides, which has a good sense of movement. The charging port of the new car is designed on the right front fender, and the semi-hidden door handle and the dynamic shape of the back are still Porsche’s appearance. The through rear taillights add a sense of hierarchy to the tail.

In terms of configuration, the new car comes standard with Porsche Sport Chrono components, BOSE surround sound system, comfortable entry and parking assistance system with panoramic images. Localized software such as QQ Music is integrated into the car system, and CarPlay is deeply integrated into the display screen and various functions. The dual-chamber dual-valve adaptive air suspension is also standard.

In terms of power, this entry-level model is equipped with a single motor, with a maximum horsepower of 408Ps, a 0-100km/h acceleration of 4.8 seconds, a maximum speed of 230km/h, an energy recovery power of 400kW, and a maximum cruising range of 604km under CLTC comprehensive operating conditions.

As of the 23rd, 143 people have been killed and 11 suspects have been arrested.

A shooting incident occurred in a concert hall in Krasnogorsk, a suburb of Moscow, the Russian capital, on the evening of the 22nd, and Russia identified it as a terrorist attack. As of the 23rd, the incident has caused 143 deaths and 11 suspects have been arrested.

Russian authorities said they would "blood out", but they have not identified the attacker. Russian President Vladimir Putin delivered a televised speech on the 23rd, announcing the 24th as a national mourning day. The international community has expressed condemnation of this incident.

One of the worst terrorist attacks in Russia in more than a decade.

The Russian Federal Security Service said on the evening of 22nd that the attack took place in the concert hall of Rokus City in northwest Moscow, when a band was giving a concert. According to RIA Novosti, the gunmen were unidentified people dressed in camouflage uniforms, and they also threw grenades or incendiary bombs to cause a fire.

According to Russian media reports on the 23rd, the terrorist attacks have killed 143 people. Russian President Vladimir Putin made a televised speech on the terrorist attacks on the 23rd, announcing March 24th as a national mourning day. He promised to provide necessary assistance to the unfortunate families and the injured, and expressed deep and sincere condolences to the families of all the victims.

A survivor said in an interview with the media, "Armed men broke into the concert hall and fired at the crowd for several rounds. A woman suddenly exclaimed, and then screams continued." There was an explosion in the concert hall, and people fled in panic.

A person familiar with the matter said that the Grenade or incendiary bomb thrown by the attacker caused an explosion and fire, and the concert hall, which can accommodate 6,200 spectators, was instantly swallowed up by the fire.

The "Ke Rokus City" Concert Hall is located in the northwest of Moscow, close to the ring road and about 23 kilometers away from the city center. The concert hall belongs to Ke Rokus Group, which specializes in the construction and operation of commercial real estate. It was officially opened on October 25, 2009, and it is a part of the local cultural and recreational facilities complex. There are also Ke Rokus City shopping mall, Ke Rokus exhibition center and various hotels and restaurants nearby.

This is one of the most serious terrorist attacks in Russia in more than a decade. After the terrorist attacks, Russia announced many measures to strengthen security. The security inspection of Moscow airport, railway station, subway station, bus station and other crowd gathering places is obviously stricter than usual. Moscow and other places announced the cancellation of all sports, culture and other large-scale activities.

Russian media announces details of suspect’s confession

According to Putin, a total of 11 suspected terrorists have been arrested, and 4 of them directly carried out terrorist attacks. Putin pointed out that four direct perpetrators of the terrorist attacks tried to escape in the direction of Ukraine. Preliminary information shows that the Ukrainian side has prepared a cross-border "window" for them. The Russian Federal Security Service and other law enforcement agencies are investigating all accomplices who provide transportation for terrorists, plan escape routes, prepare and hide weapons and ammunition.

Today, Simonyan, editor-in-chief of Russian media group, posted an interrogation video on social media on 23rd, showing the details of the confession of the suspect in the terrorist attack in the suburbs of Moscow.

The terrorist suspect Chams-Eddine Fariddun was born in 1998. He confessed in the video that he entered Russia from Turkey on March 4th. A month ago, the recruiter contacted him through social media "telegram" and provided weapons. In addition, the recruiter also sent him the specific coordinates of the terrorist attack and ordered him to shoot indiscriminately. "There is no difference, who will kill who."

Fariddun said, "I shot someone in the concert hall for money." He said that the recruiter promised about 500,000 rubles (about 40,000 yuan). Half of the money has been transferred to his bank card, and the other half promises to transfer it after it is done. But he threw away everything, including the bank card, on the way to escape the chase.

According to Russian written reports today, Fariddun revealed at the end of the trial that the recruiter once promised to pay about 1 million rubles (about 80,000 yuan).

Simonyan also released another interrogation video on the same day. In the video, a Tajik-speaking man, with the help of an interpreter, confessed that he and a companion stayed in a hotel next to a highway in Moscow for more than ten days. "I haven’t worked for a long time, and I want to work (make money)".

The Russian side believes that the attackers have been preparing for a long time.

In response to this terrorist attack, Russian analysts generally believe that the attackers have been planning for a long time. Putin said that this was a carefully planned terrorist attack and a prepared and organized mass slaughter of unarmed civilians. "Criminals calmly and purposefully kill and shoot our citizens and our children at close range."

According to CNN, the extremist organization "Islamic State" claimed to have created this incident. This statement has not been confirmed by Russia.

According to the Associated Press reported on the 23rd, the Russian security department announced on the 7th of this month that it had foiled an attempted attack by the Islamic State on a synagogue in Moscow, killing several members of the Islamic State in the Kaluga area west of Moscow. The embassies of many western countries in Moscow, including the United States, subsequently issued warnings to remind their citizens to avoid going to places where people gather in Moscow, saying that extremists may launch terrorist attacks.

The White House expressed its condolences to the victims after the incident, and said that "there are no signs of Ukrainian government or citizens participating in this incident", indicating that it will continue to pay attention to the progress of the incident. Zacharova, a spokesman for the Russian Foreign Ministry, immediately responded that while the tragedy was still happening, there was great doubt about the US’s "conclusion that so-and-so did not participate". If the US had reliable information, it should hand it over to the Russian side.

Podolyak, adviser to the President’s Office, and the Ukrainian Ministry of Foreign Affairs both denied Ukraine’s involvement in the terrorist attack.

Volodin, chairman of the Russian State Duma, stressed that "the scum who made this appalling terrorist attack must be eliminated". Medvedev, vice chairman of the Russian Security Council, also warned that the participants in this terrorist attack must be "blood out". If it is determined that the attacker was instigated by the Ukrainian side, the Russian side must find it and destroy it.

Tolstoy, vice chairman of the Russian State Duma, believes that this terrorist attack cannot be considered in isolation from the background of Russia’s special military action and Russia’s confrontation with the "collective West". "This terrible day will only make us more United and fight until victory."

On 23rd, the Supreme Leader of president sent a message of condolences to Russian President Vladimir Putin on the heavy casualties caused by this attack, stressing that China opposes all forms of terrorism, strongly condemns terrorist attacks and firmly supports the Russian government’s efforts to safeguard national security and stability.

UN Secretary-General Guterres strongly condemned the terrorist attack and expressed condolences to the families of the victims, the Russian government and people. French, German, Uruguayan, Tunisia and other countries also strongly condemned the terrorist attacks. (According to Xinhua News Agency)

feature article

Sleepless in Moscow

The whole of Russia experienced a sleepless night. A shooting incident occurred in a concert hall in Krasnogorsk, northwest of the capital Moscow, on the evening of 22nd, causing a large number of casualties. The reporter immediately drove to the scene of the incident.

This tragedy happened in "Rokus City", and "Rokus" means "crocus" in Russian. "Ke Rokus City" is a commercial complex integrating exhibition halls, concert halls, multi-functional residences and shopping and entertainment centers. It is located in the northwest of Moscow and close to the Great Ring Road.

Witnesses said that the attackers were militants dressed in camouflage uniforms. They were shooting in the concert hall. The scene was very chaotic, and many people were hiding behind chairs. They also threw grenades or incendiary bombs, and suddenly flames and smoke were everywhere.

When the reporter’s vehicle traveled one kilometer away from the incident, the road began to be congested, and a strong smell of smoke could be smelled in the car. After continuing to drive at a low speed for a certain distance, the reporter saw on the roadside of the Great Ring Road that a building in the commercial complex of "Ke Rokus City" was ablaze, billowing smoke, the roof almost completely collapsed, the top outer window was broken, and flames popped out from time to time. Several helicopters are sprinkling water over the scene of the incident.

Outside the road fence, the reporter saw a large number of people and vehicles around the scene of the incident. The large open-air parking lot in Rokus City is full of police cars, ambulances and fire engines. Law enforcement officers prohibit irrelevant personnel and vehicles from entering and leaving. Since the attacker has not yet been arrested, law enforcement officers are worried that the attacker will blend in with the crowd and cause harm to the people again, so the relevant areas are strictly controlled.

The Russian Federal Security Service said on the evening of 22nd that a concert was being held in the concert hall of Rokus City when the incident happened. There are many minors in the list of the wounded announced by the health department of Moscow state.

Immediately after the incident, Moscow Mayor sobyanin announced that Moscow would cancel all major events this weekend. Leningrad, Arkhangelsk and other places announced the cancellation of all cultural and entertainment activities. Russian railways, civil aviation and other departments also issued statements to strengthen security inspection from now on.

Beginning on the evening of the 22nd, Russian people organized activities spontaneously, and electronic screens in several Russian cities also displayed candle patterns to mourn the victims of this terrorist attack. Nadezhda, a resident who lives near the incident, said: "I feel very sad and sad. It is terrible to attack civilians!" Alexei, a citizen of Moscow, said that he was "shocked" by the attack and hoped that the relevant departments would strengthen safety supervision and arrest the murderer as soon as possible.

(According to Xinhua News Agency)

It is revealed that as of last night (March 4th), the number of MEGA-fixed products has not exceeded 10,000, and the number of small-fixed products has been limited. Many customers have returned to Tucki X9, Tengshi D9 and Wenjie M9.

Such achievements must not meet the original expectations of the ideal. However, the trend of online public opinion experienced since MEGA went public seems to point to this result …

After more than a year of well-designed publicity, on March 1, Ideal officially launched its first model in the pure electric market-Mega.

Probably in order to add a wave of hot search to the listing of new cars, before the press conference, Li Xiang (founder and chairman of LI) personally left the stage again as usual, trying to directly rub off the heat of "Apple gave up making cars".

However, factory director Li never imagined that the plot did not develop according to the design: the hot search was still on, but the topic was very embarrassing-the design of ——MEGA was called "coffin" by many netizens.

There are different opinions on the styling design of cars, and it is indeed the true view of some consumers that they can’t appreciate the alternative styling of MEGA. In the ideal offline store, the reporter of automobile sankei met many car-watching users bluntly, and they were very satisfied with the configuration of MEGA, but the shape was unacceptable.

In this public opinion offensive of MEGA in Bosnia and Herzegovina, "like a coffin" is a more understandable figurative expression, but it is indeed very bad. Especially for Chinese people, once the word "unlucky" is deeply bound to a car, it will definitely have a great impact on the terminal sales of the product.

In short, the trend of public opinion exceeded the initial expectation, and the ideal was completely angry. The official directly began to report, delete posts+lawyer’s letter warning. At the same time, many ideal self-media kols have come to the end, denouncing these behaviors as "shoddy and bottomless smearing".

In fact, MGEA is not the only one who has been given a similar title in automobile products. Around 2015, Tiguan accidents occurred frequently and were ridiculed by consumers as "earth coffins". When Krypton 009 went on the market in 2022, it was also "given" the same title as MEGA … But this information was not fermented, especially the latter, which was just a footnote when the new car was released.

This time, the "highway high-speed rail" MEGA that the ideal wants to build wholeheartedly, why is it getting worse and worse?

Many people think that it is, and public opinion is self-defeating. As the netizen said: the ideal just encountered a "boomerang".

Today’s bicycle marketing war is escalating, and the CEO often steps on the line and KOLKOC, and Li Xiang himself is indeed "indispensable".

The founder personally went off to rub off the heat, promoted the rhetoric, evaded the importance, and even manipulated the media, connoted friendship with businessmen, and attacked his own car owners … In the process of ideal development and growth, these communication means were used perfectly. Objectively speaking, the ideal L series is a good product, but the sales volume also has great marketing "credit".

After Ideal L9 went on the market, Li Xiang chose to attack the question that "500,000 luxury cars lack sincerity without aluminum" (the iron suspension used): "I suggest that netizens who think aluminum is better than steel and iron should tear down all the steel column structures in their houses and replace them with aluminum".

When MEGA, which went on the market last Friday, was questioned that "there is no rear wheel steering", the ideal was unified in the external announcement: rear wheel steering will make "the third row passengers feel faster lateral swing and feel uncomfortable", "rear wheel steering is not a very powerful technology, and our turning radius is one more palm than L9."

I won’t go into details about similar cases. Let’s take a look at the incisive summary of netizens:

Screenshot of social media

In fact, it is not a big "black material" to avoid some problems about new cars. This was originally the basic accomplishment of a car enterprise leader (except swearing). After all, no one is perfect and the car is not finished.

In addition to netizens and friends, the ideal control and control of the media has also reached the "extreme".

In February, before MEGA went public, a media test drive was organized in Sanya, and all participants signed a confidentiality agreement. Through this agreement, Ideal carefully grasps the rhythm of media publicity-only one activity arrangement allows each media to push information three or four times in succession according to the ideal scheduled time and content direction, and what consumers can brush every day is completely under control.

It must be boasted that when friends and businessmen are still thinking about how to polish technology and how to make an excellent press conference, the ideal has stood in another competitive dimension by virtue of the study of human nature. But those media that have been manipulated to such an extent, I’m afraid there is always something wrong with them.

I have to mention one thing that is unforgivable to both netizens and consumers: In an ideal L7 accident in Guangdong at the end of December last year, when someone questioned the ideal vehicle safety, Li wanted to expose the driver’s driving record information and video in Weibo, and misled public opinion to point to the accident owner’s speeding!

Such an ideal has been labeled as a "chicken thief" factory for a long time. Even the ideal car owner’s attitude towards the ideal and Li Xiang is: the car is a good car, and people don’t agree.

On the one hand, MEGA announced that it was overturned, because the ideal traffic was too high, and the gun hit the first bird. It does not rule out that it was really a competitor who deliberately played a hand in it. However, it must have incited netizens and the media who have long been uncomfortable with the ideal style of doing things to follow suit.

No matter who instigates it, people can’t help but want to return the classic famous sentence of factory director Li diss to himself: "I can’t stand this battle. Is it a giant baby?"

And for MEGA, this boomerang, the ideal must be borne.

On weekends, the largest gathering place of new power stores in Beijing is "Blue Harbor", and the ideal stores even need to queue up at noon. Most people come for MEGA, some are interested and some are curious.

It is undeniable that MEGA is an eye-catching product, but how much of this attention translates into final sales? It’s hard to say. The ideal of moving from extended range to pure electricity should be re-tested.

Many people have also noticed that after the listing of MEGA, Li Xiang did not answer all kinds of questions as usual, nor could he wait to share the legendary order data. Even after the press conference, Ideal experienced a decline in its share price.

How will MEGA’s public opinion and sales be intertwined? After this embarrassing public opinion storm, will Li think about it again? Wait and see.

(The original title is "MEGA’s plot, not developed according to Li Xiang’s vision")

□ Dahe Daily · Yu Video Reporter, Shi Ge

This year, the new energy MPV market burst fire, before only one Tengshi D9, and now the influx of Trumpchi new energy E9, Xinghai V9, Krypton 009, Xiaopeng X9, ideal MEGA and other models, the price has also extended from 200,000 to nearly 600,000 range, including the recent major car companies have offered haute couture version, glorious version and other luxury models.

本次北京车展上，传祺新能源带来了新款E9，同时在原有版本之上，新增31.98万元的尊享版和40.98万元的国宾定制版。广汽传祺联手世界顶级改装品牌德国罗伦士，联合打造的传祺新能源E9四座高定版也同步开启预售，预售价格为79.9万元。

自2023年5月，传祺新能源第一款旗舰车型E9上市发布以来，截至目前，传祺新能源E系列累计销量突破4万台，随着2024款传祺新能源E9上市以及四座高定版开启预售，传祺新能源E系列产品矩阵得到进一步完善，将满足新能源用户日益多样化的用车需求，为用户带来更高价值、更高品质的移动出行体验。

同时，传祺新能源还在车展上发布新能源时代用户全周期全场景解决方案EV+，官宣与华为的全面深度合作。广汽传祺基于新能源汽车用户的焦虑，将以传祺新能源的技术和产品为核心，为用户提供全周期、全场景的无忧解决方案EV+ ，打造更智能、更便捷、更保值、更美好的新能源体验。EV+解决方案的推出，进一步明确了传祺新能源的未来发展目标，专心做用户需要的产品，做适合用户的技术，为用户省钱、让用户省心 ，实现超越一般电车的用车体验。

基于EV+解决方案，广汽传祺在智能化上确立了以广汽自研、华为智能双路线为驱动的发展路线，以满足不同用户的智能化需求。广汽传祺的车展发布会现场，华为亮相，双方共同宣布推进传祺华为联合创“新”计划。未来，传祺与华为将在智能座舱和智能驾驶领域展开深度合作，联合打造更高智能化的汽车产品。

在智能座舱领域，基于华为车机操作系统，将打造“1”个座舱车机+“N”个有体验竞争力场景外设/服务，即智能座舱智联整车，甚至是智联万物。在智能驾驶领域，传祺未来车型将应用乾崑ADS3.0，4D毫米波雷达，实现贯通高速、城区、泊车全场景实现点到点、车位到车位的高阶智驾。

Editor’s note: This article is from WeChat WeChat official account Sanyan Finance (ID: sycaijing). Author: Sanyan, the startup state is authorized to publish.

Recently, many big names have come off the stage to broadcast live.

It seems that the live broadcast has become a new battlefield. If you don’t start the live broadcast quickly, you will delay the fighter.

In the past, big bosses gave people a sense of mystery and rarely appeared. Want to see them, often through news, talk shows, etc.

Why are you rushing to "show your face" now?

This morning, Great Wall Motor Wei Jianjun was first launched on the official account of Great Wall Motor.

In the live broadcast, Wei Jianjun, together with Wu Huixiao, Vice President of Intelligent Driving of Great Wall Motor, and Jiang Haipeng, Senior Director of Intelligent Driving of Great Wall Motor, demonstrated the NOA intelligent driving function of Great Wall Motor and challenged the downtown area passing through Baoding.

The first leg of the journey was driven by Wei Jianjun himself. The second part of the journey is to be driven by Jiang Haipeng.

At the end of the live broadcast, Wei Jianjun said that not long ago, he had opened Weibo, and he also took the lead in making some videos. In the future, we will also register on various short video platforms and communicate with netizens more.

Wei Jianjun also revealed that at the Beijing Auto Show, the motorcycle technology of the Great Wall will also meet with you.

Not long ago, Extreme Yue began to publicize, and Baidu founder Li Yanhong will be airborne in the live broadcast room this afternoon, and broadcast with Extreme Yue CEO Xia Yiping.

This afternoon, when the official account of Extreme Vietnam started broadcasting, the official account of Baidu also synchronized the live broadcast.

However, Li Yanhong did not appear immediately. But the CEO Xia Yiping and the car critic Liu Liuge are in the same box.

However, Xia Yiping had a little accident when he was demonstrating the voice to open the door.

Xia Yiping repeatedly called the voice assistant SIMO, but there was no response. Later, Xia Yiping said that it might be a problem with the key in the car.

After going on the road, many netizens pointed out that the car screen in the live screen was too small to see clearly. They said that they looked at the performance of Extreme Yue through the car screen and road conditions, rather than looking at the CEO of Extreme Yue.

Around 15:40, Li Yanhong appeared.

In the car, Xia Yiping showed Li Yanhong some intelligent functions of Extreme Yue cars, most of which were based on the ability of large models.

Li Yanhong also made some suggestions, for example, let the speeches written by big models be displayed larger on the screen.

At the end of the live broadcast, Li Yanhong pointed to the central control screen and said, "This is the future."

Prior to this, many car companies have broadcast live.

On the evening of March 14th, Li Bin, CEO of Weilai Automobile, made his first live broadcast on his personal account.

The whole live broadcast lasted for two and a half hours, at the same time, the number of online users exceeded 100,000, and the cumulative number of viewers exceeded 10 million. The day after the live broadcast, Li Bin’s personal account rose by over 18w.

Rumor has it that the live broadcast brought Li Bin about 1.3 million yuan.

However, on March 21st, Li Bin released a video to respond to his live broadcast income, saying that because it was his first "business" and he was unfamiliar with his business, he opened a reward function. In recent days, he saw netizens discussing his live broadcast income, so he officially responded.

According to the screenshot released by Li Bin, the total income of its account in the past 7 days was 33,088.5 yuan.

Now, Li Bin will update a short video every few days and interact with netizens frequently.

In fact, Li Bin had contacted the live broadcast several times before.

On March 26th, Zhou Hongyi, founder of 360, and Zhang Yong, CEO of Nezha Automobile, broadcast live in the same frame.

However, during the live broadcast, Zhou Hongyi scolded Zhang Yong.

Zhou Hongyi said that the naming method of Nezha cars is very strange, which is hard for consumers to remember, while Nezha cars are disorganized from product marketing to planning, and they only care about themselves.

When the vehicle arrived at Tongxiang factory, Zhou Hongyi pointed out that the camera should be cut outside. "There is something wrong with the director, too. Is the director stupid? I didn’t come to the factory to see the factory. What are you doing if you don’t go to the factory? "

After entering the workshop, Zhou Hongyi named Zhang Yong again, showing something wrong, so he should learn from Xiaomi.

On March 31, Zhang Yong said at the Weibo, "It is not shameful to accept Lao Zhou’s criticism and learn from Lei Jun in marketing!"

Yesterday, Yin Tongyue, Chairman of Chery Automobile, launched a live broadcast with Luo Zhenyu and well-known automobile media person Wu Pei to personally test the long-distance high-speed high-order intelligent driving ability of Xingjiyuan ET.

Yin Tongyue said in the live broadcast that this time he used some new Internet thinking. "Learn from Yu Chengdong, learn from Lei Jun, explain and introduce in person. This is also forcing my 60-year-old man to come out."

Yin Tongyue set a new goal for Chery: to return to the top three new energy sources in the middle of the year and become the second in the industry by the end of this year.

Although Liu Qiangdong is an investor in Weilai Automobile, it seems that Liu Qiangdong’s preparation for live broadcast has nothing to do with the automobile.

Not long ago, JD.COM announced that it would invest 1 billion yuan in cash and 1 billion yuan in traffic to add short videos to attract more original authors and high-quality content organizations.

As soon as this news came out, it attracted the attention of netizens, and the voice for Liu Qiangdong’s next live broadcast continued to rise. Netizens were looking forward to a live broadcast in Liu Qiangdong.

The relevant person in JD.COM responded: "In preparation, it will appear in a new form, so please pay attention."

This afternoon, JD.COM officially announced that at 6: 18 pm tomorrow, the "No.1 Purchasing and Selling" Liu Qiangdong AI Digital Man in JD.COM will open the "Live First Show", and at the same time, it will appear in the live broadcast room of JD.COM Household Appliances and JD.COM Supermarket.

Since the release of Xiaomi SU7, the heat has remained high. Many netizens shouted Lei Jun, saying that they hoped Lei Jun would have a live chat.

Lei Jun also replied to many netizens. However, Lei Jun’s replies are basically expression packs, and some are "perfunctory".

For example, many netizens suggested that Lei Jun broadcast live, and Lei Jun replied to the "fuels" expression pack; Some netizens said that the collision test came out, and Lei Jun also replied to the "fuels" expression pack; Some netizens said that they supported the re-queuing, and Lei Jun still replied to the "fuels" expression pack.

Some netizens even said that the production capacity could not keep up, and let Lei Jun go to the factory to make screws. Lei Jun still replied to the "fuels" expression pack.

In fact, for Lei Jun, there have been many live broadcast experiences. The Xiaomi car conference itself was a live broadcast, which exploded the entire Internet that day.

As early as the evening of August 15, 2016, Lei Jun conducted a live broadcast of "Xiaomi 5 Black Technology Experiment" on multiple platforms, and explained many black technologies carried by Xiaomi 5 to users through on-site experiments.

On August 16, 2020, on the occasion of the 10th anniversary of Xiaomi, Lei Jun made his debut in Xiaomi’s live broadcast room.

The next day, the official data released by Xiaomi showed that the sales amount of Lei Jun’s first live show with goods was 210 million yuan, and the cumulative number of viewers reached 50.53 million, setting a double record for live broadcast with goods in Tik Tok.

On New Year’s Day in 2021, Lei Jun once again conducted a special live broadcast in Tik Tok. It is reported that the cumulative viewing volume of the whole live broadcast exceeded 38.49 million, and the sales amount exceeded 188 million yuan.

Many of the recent live broadcasts of these big brothers are related to cars.

Although Zhou Hongyi’s main business is not cars, he is an investor in Nezha Automobile. And Li Yanhong took the lead in founding Jidu’s car, which was the predecessor of Jiyue Automobile.

This also seems to indicate that the automobile industry has rolled from offline to online. You have to play on the internet.

More than half of this is due to the emergence of Lei Jun and Xiaomi automobile, which has played a catfish role in the new energy vehicle market. The huge sales volume makes it impossible for car companies to stay in the office every day. The boss must work harder!

At least half of the energy must be put into marketing.

One is to follow Lei Jun’s personal IP marketing, and the other is to learn a series of marketing tactics of Xiaomi.

Even Yin Tongyue, the 62-year-old chairman of Chery, said with emotion: Lei Jun Yu Chengdong forced my 60-year-old man out!

Wei Jianjun, the boss of Great Wall Motor, who attended the Xiaomi auto conference, is an old-timer of Lei Jun in the auto industry. He also expressed his admiration: Xiaomi’s conference really deserved its reputation!

Later, General Wei opened the Weibo and broadcast directly.

The first battle of rim marketing after Xiaomi Automobile was that Zhiji and Xiaomi Automobile had "connected three moves". Whether it is black or red, Zhiji is out of the circle.

On the other hand, some car companies may not develop smoothly and want to seek more attention through live broadcast.

For example, the sales volume of the ultra-Vietnamese car has not been objective, the marketing has not kept up, and the sense of existence is very low. Not long ago, the marketing team was adjusted.

The data shows that last year, the sales volume of Extreme Vietnam 01 was only 774 vehicles. From January to March this year, the sales volume was 218, 147 and 511 respectively.

In today’s live broadcast, Xia Yiping has been showing some functions based on the ability of the big model, and seems to want to use the big model as a new selling point of the super car.

Li yanhong’s platform is also to bring some traffic to the pole.

JD.COM, on the other hand, has always wanted to bring live broadcasts with goods. Last year, it focused on selling anchors, but there was still a lack of big IP such as Xiao Yangge and Dong Yuhui. So, I had to go to Liu Qiangdong myself.

However, JD.COM’s content ecology has to be built continuously, and it is impossible for Liu Qiangdong to broadcast live by real people every day, so a digital human live broadcast was set up.

At present, live broadcast has become an indispensable marketing method, and it is also a bridge for direct communication between enterprises and consumers.

However, just broadcasting is not enough.

What does the audience like to watch? How to broadcast it to get consumers to place orders?

In a word, if enterprises want to win a great victory in the "new battlefield" of live broadcast, they still need to constantly explore and innovate. What is important is how to make good use of the founder IP. We have to cooperate with Weibo Interactive and Short Video Interactive.

Not long ago, Zhou Hongyi once said that the marketing of Xiaomi Automobile is not only a master, but a god-like existence.

Liu Qiangdong once said, don’t compare marketing with Lei Jun, but he can’t. But it is hard to say that this live broadcast was not inspired by Lei Jun..

Maybe we can really find new ideas by studying Reebs’s marketing methods.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.