Speak English fluently： product analysis report

2025年4月10日 | admin | D4

"Speak English fluently" is an oral English learning application that combines innovative oral English teaching concepts with cutting-edge voice assessment technology, and it is a software designed to make you speak English. The article is mainly aimed at the product analysis report of fluent English speaking. Let’s take a look ~

According to the "White Paper on Online Foreign Language Education for Adults in China in 2017" released by the well-known third-party research institution iResearch on Hujiang, the largest Internet learning platform in the United Nations, it can be known that online education in China in 2017 is in a transitional stage of initial maturity.

In 2017, the market size of online language education in China is expected to reach 37.56 billion yuan, and the number of users will exceed 26 million. In the future, the market size and user size of online language education will continue to grow, but the growth rate will gradually decrease. It is expected that the market size will reach 52.35 billion yuan in 2019.

According to iResearch, the growth of online language education market is mainly influenced by several factors:

  1. The course is easy to be standardized and reproducible, which is conducive to reducing costs;
  2. The recognition of online education users is increasing, and interactive learning with foreign teachers can create real-time usage scenarios, improve language usage and attract more users;
  3. The digitalization of users’ learning behavior has been further improved, emerging technologies such as artificial intelligence have been continuously combined with online education, and personalized learning has been gradually realized;
  4. Differentiated products in the online language education segmentation field are more abundant, and more traditional offline education enterprises are accelerating their online transformation.

According to the Baidu index search for "English Fluency", it can be found that from December 6, 2017 to June 3, 2018, the average number of daily searches for this APP nationwide reached.1712Time. In the search results in English, the daily average is7067Fluent English speaking accounts for as much as English search.24.23%That is, almost every four people search for English, and one is searching for English to speak fluently.

There may be the following reasons for this effect:

  1. Its own marketing promotion is better;
  2. The quality of its own products is relatively good, forming a word of mouth.

In addition, according to the iResearch APP search index, it can be found that the number of independent devices in April 2018 reached 3.65 million.

Since June 2017, the number of independent devices has also been on the rise. And from the data of iResearch, we can know that fluent in English has been in the fifth position in language education since October 2017.

From the monthly total effectiveness, it can often be seen that it has been steadily rising since June 2017. Effective and continuous growth shows that the product creates useful value for users, and users will use the APP for a long time, which also shows that the content quality of fluent English is relatively high.

Fluency in English is an English teaching APP that uses artificial intelligence technology for English learners to speak English anytime and anywhere. The product concept is "Make you can’t help but speak English".

(1) Gender
Female users are 62.20%, while male users are only 37.8%. Female users occupy the main part, which may be caused by women’s stronger interest in English learning and stronger desire to learn English.

(2) Age

The age distribution is mainly under 30 years old, accounting for a total of 76.5%, which also shows that the whole English learning users are younger.

Looking at the age distribution from Baidu’s search index, we will find that most people are over 30, but not many people are under 30.

At first glance, it seems contradictory, but think about it carefully. Why is it that the search age group is mainly over 30 years old, while the actual users are mainly under 30 years old?

From the two age distribution maps, we can find that: mainlyThis phenomenon is caused by the uneven distribution of people under the age of 20.I think the possible reasons are as follows:

  1. When the products are promoted, they are mainly aimed at parents. Parents have more opportunities to speak English fluently and pay for their children to learn English.
  2. Parents actively search for good English learning tools for their children.
  3. Students use the product, and the learning effect is good, which has formed a word of mouth among parents, so the number of parents’ searches has increased, and the opportunities for their children to use it have increased.

Looking for applications from parents’ search, children think about using App, and this age distribution coincides.

(3) geographical distribution
From the geographical distribution, we can see that Guangdong Province is the main province, accounting for 11.18%, while the utilization rate in Shanghai is actuallyOnly 3.23%. I feel a little strange about this, because I am fluent in saying that the company is in Shanghai, and the publicity and communication of general companies in the local area have higher priority.

Therefore, the publicity coverage in Shanghai should be broader and more comprehensive. In the case of good content quality, more users should be reached and more users should be normal.

Of course, this does not rule out the possibility that Shanghai students have strong English ability and there is no need to use tools to learn.

On the whole, there are relatively few users outside the whole user group in northwest China, such as Tibet and Xinjiang, which may be caused by two aspects:

  1. The development of education in this area is slow, people’s learning can’t keep up, and the concept of learning English is far from each other.
  2. For the product strategy, it may not be involved in the publicity and communication in these areas at present.

  • User type 1:English beginners. Li Lei, male, 7-year-old, a student, is a beginner who has just come into contact with English. In order to let their children form a good habit of learning English since childhood, parents hope to have an application to accompany their children and guide them to learn correctly.
  • User type 2:English test taker. Zhang Yuqiong, female, 22 years old, a junior, has been studying English, preparing for CET 4 and CET4,6 and preparing for the TOEFL test abroad later, hoping that there will be an application that will keep her going and get good feedback;
  • User type 3:Job demanders. Liu Yi, male, 27 years old, has worked for 3 years. In the IT Internet industry, the company has an opportunity to go abroad for further study, which requires that it must be able to communicate in English, so I hope I can learn English better in the trivial time of commuting.
  • User type 4:English lovers. Sun Xiang, female, 22 years old, is an English lover. She usually likes to watch American TV series, but she can’t understand the original character, so she can’t deeply experience the hero’s emotions. She also likes to travel, and especially hopes to travel abroad alone. I want to accumulate English learning slowly and improve my oral English ability in my usual time.

The business model canvas of fluent English is divided into 9 parts:

(1) Product valueProvide fun, interesting and effective oral learning methods, and provide personalized content and plans for each user. The value part of the product is the core of the whole business model, and it is the key to determine whether the whole English fluency can gain benefits. Good product value will eventually form word of mouth and eventually turn into benefits.

(2) Users:Product user groups are mainly four types of users drawn from user portraits.

(3) Channels:How products reach users. Products can reach users through PC official website, advertisements, major application searches, and sharing on social platforms such as WeChat, QQ and Weibo.

(4) Customer relationship:Good customer relationship can make users who speak English fluently experience the value of products, and it is easier for users to bring benefits when they feel that they can bring value. Fluent English speaking and passingIncentive learning mechanismGuide users to learn.

domestic consumer

Experience the diamond class by sharing and logging in continuously, which has two advantages.

  • Let users better experience the value brought by products, so as to increase the opportunity of paid learning.
  • Increased product promotion and sharing through social platforms have brought new traffic to products, and so on, making more and more users and more benefits.

Paying user

Mainly provide three mechanisms:

  1. Scholarship mechanism, to achieve the length of study and study scores, you can get scholarships.
  2. Guarantee to upgrade the three-level learning mechanism and reach a certain length of study, and the product guarantee will be upgraded by three levels.
  3. Through the punch-in mechanism, sharing publicity to give away paid courses, so as to promote products anytime and anywhere.

In the case of good content quality, through these user relationship incentive mechanisms. For users, they can touch what they want to learn through persistence and sharing, and they will feel that the product is very human and will take the initiative to use it.

For the product, it meets the needs of users, and through the sharing of users, it realizes the marketing means with fission as the core, which not only enhances the user’s stickiness, but also creates the user’s self-promotion, which has the best of both worlds.

(5) Core resources:Core resources refer to some unique and valuable human and material resources to realize product value.

Here mainly includes three aspects:

  1. High-quality AI technology;
  2. Has a huge Chinese English database;
  3. Spoken language search engine.

Of course, the people who set up this team can be regarded as core resources. They are all leaders in their respective industries and have advanced vision. The collision of their ideas also determines the direction of this product.

(6) Key business:This mainly refers to a series of services that can turn the value of products into benefits. Knowing your English is the key business to speak English fluently. Most of the income comes from knowing your English services, and of course, the main value is also derived from knowing your English.

(7) Partners:The partners who speak fluent English are mainly engaged in some public welfare activities. First of all, the product team is very socially responsible, and it can be seen that fluent English has participated in various public welfare activities, which reflects the taste of fluent English products and gives people the impression that the product and the team as a whole are more attractive and enterprising.

However, it does not rule out that it is the tactical means of the team in strategy. Public welfare activities have great influence in people’s lives, and the team can get better word-of-mouth publicity with the help of public welfare activities.

(8) Cost:It involves the payment of all expenses, mainly including software research and development, market launch, cooperation cost and human resources;

(9) Profit:Know your English (the profit mode of live broadcast), share communication (self-communication by users is an important channel for product promotion and payment) and free learning (an important guarantee for profit, users need to be retained before they can be converted into profit revenue).

From the above analysis, we can see that fluent English speaking hasClear and completeOur commercial canvas has important core resources, provides users with important value, uses good incentives to maintain customer relationships and has a clear source of income.

Fluency in English is an application of oral English practice, which provides different learning contents according to different needs and pain points of different users.

For users who want to learn, but don’t know how to learn, fluent English provides personalized solutions.

It mainly includes two parts:

  • One isTraining campAny user can participate in the training camp. The training camp is carried out in the form of learning theme. According to the learning situation, part of the content will be unlocked every day, so as to keep the course learning step by step and improve the English ability in a more relaxed and pleasant way.
  • The second is customization, that isUnderstand your English, is the core course of fluent English speaking, and the content of the course to understand your English is shown in the figure below.

Listening, retelling and games are the main ways to understand your English. From the course content, there are 8 Levels, each level has 3 Units and a test, and each unit has 4 parts. The learning of each part consists of two listening, two vocal and two Dialogue, as well as games about listening, speaking, reading, grammar and choosing the theme.

I think there are several reasons for choosing this content as the content to understand your English:

(1) English level of users

Every user’s English level is inconsistent, so every user needs to match the content suitable for his ability when using it. Align and understand the eight Levels in your English, start by testing and matching the same Level as the user, and learn at the same level, and you will feel more relaxed.

Users will not find it difficult as soon as they come up, so it will be easier for users to accept, not only will it not discourage users from learning English. But also can enhance the learning confidence of users, so that a good experience also enhances the stickiness of products.

(2) the importance of vocabulary

Vocabulary is an important link in English. All listening, speaking, reading and writing need to be based on vocabulary. Users need to learn the vocabulary at the current level so that they can understand and repeat.

Imagine that if you don’t have vocabulary learning, only listen and speak, you will find it difficult to understand what it is, let alone repeat it. At this time, I can’t learn specific vocabulary, I can’t understand it after repeated listening, and I can’t say it. At this time, people are in a state of near collapse, and they have the impulse to drop their mobile phones, which will have a fatal blow to English learning. In this case, it is often easy to give up.

If vocabulary learning is provided at this time, then we can learn it specifically, and then it will be much easier to listen, practice and say it later.

(3) Interest in learning

The biggest difficulty in English learning is that it is easy to give up if it is not interesting. This is also the characteristic of human nature. It is difficult for a person to insist on something that he thinks is boring alone, because you can’t get happiness from it and the source of motivation to continue.

In the way of games, it brings fun to English learning, and guides users to continue learning step by step through scoring, breaking through customs and other forms, from simple to in-depth, so that users can gain a sense of accomplishment and gain confidence from customs clearance in games, so that users will feel that English learning is as interesting as playing games.

The flow chart of learning to understand your English is as follows, mainly by listening, then repeating and reading it yourself, and the system will grade the sentences you read after. Then adjust yourself according to the system prompts that there are problems in the sentence, and then repeat and read step by step according to the pronunciation, so as to improve your oral English finally.

Knowing your English can provide a better English environment, and the whole learning process is in English repeatedly. This learning process can provide users with a good pronunciation environment. Through continuous correction and follow-up, their pronunciation and listening ability will also be improved quickly.

However, there is a problem: the pronunciation and listening ability have improved rapidly here, but the ability to speak and write has not changed much. For repeating after reading, I can only understand what others say, but I can’t express it subjectively.

I think there are several main reasons:

1) Understand the content defects of your English.

From the content of knowing your English, we can also see that there is no part of learning grammar separately, which makes it difficult for users to blurt out, master a certain amount of words, and understand both reading and listening, but only they don’t know how to really apply it to real situations.

2) Know how your English content is presented.

The whole content of knowing your English is presented to users in the form of cards and animations. At the beginning, users will feel that it is not bad and can understand this scene. But as time goes on, we will find that all the work is repeating the work of the robot, and the so-called scenes are given.Fixed textFollow-up, that is to say, all of them arepassiveYes.

The most important point is that in this process, most of them are actually examining the ability to recite, and almost no subjective learning is involved, so it is natural that you can’t blurt it out after learning.

Judging from the quality of knowing your English content, knowing your English is right.aural comprehensionandpronouncewill haveRemarkable improvement(The premise is to have a certain degree of self-discipline, insist on correct study, and study for the sake of study, not for the sake of grades). Generally speaking, it is more suitable for cultivating people’s interest in learning English. The whole content is full of games, relaxed and enjoyable, which will easily make people develop the study habit of learning English.

For instrumental assisted learning,This is a good learning tool., providingPronunciation guidance、System rating feedback、interestingLearning style.

On the other hand, we need to realize that the application of learning tools is just a tool, and it can’t completely solve everyone’s problems.

Of course, it is not that there is no problem with tools and there is no room for optimization, but that learning English itself requires strong initiative, and tools are only auxiliary. So don’t expect that after learning a certain tool, you will learn it successfully, but in fact most people are so delusional.

According to the research data of Speedway Research Network, it can be found that oral English is the skill that users want to improve most, which occupies a position in the survey.74.14%All English learners want to improve their oral English through learning. Faced with such demand for oral English learning, fluent English speaking provides different oral English learning.

The classification of spoken language is as follows:

In fact, the classification of spoken language can be subdivided into the following aspects:

Cultivate a sense of language

For English learners, cultivating a good sense of language is almost everyone’s expected goal. Through simple and interesting ways such as one word a day and one sentence a day, users can learn easily, and most importantly, they can meet the needs of users for daily learning and progress without spending a lot of time, which can well increase the user’s stickiness in using products.

Examination/textual research

In the case of exam-oriented education in China, there will be a large number of such examinations, and the demand will definitely be large. However, most of these studies are passive, and they may not be able to use such functions after the examination or study. Therefore, this kind of function is relatively weak in improving user stickiness.

Oral life

This kind of oral demand has a high touch rate for users, and it is easy to form good feedback in life. When users practice learning for a period of time, they can apply it in a certain part of their lives. This sense of accomplishment can promote users’ learning and thus have a strong user stickiness.

Skill class

This kind of learning is different from the exam/textual research. Although they all study with a strong purpose, for the workplace and overseas survival, the feedback from the environment after learning is strong and with a strong driving force. If you don’t rush forward, you will be eliminated, which will also make users take the initiative to learn this kind of skills, which is also highly user-friendly.

On the whole, the whole learning content of oral English is relaxed and pleasant, and it does not involve the study of science and technology and popular science. I think the main purpose is to create an easy learning atmosphere, improve users’ learning confidence and enthusiasm through simple and interesting ways, and thus enhance users’ use stickiness.

Content that is too difficult will give users a great psychological burden, and the possibility of continuing learning will be reduced.

The learning mode of American movies and speeches is recognized as an effective learning method in the industry. Fluent English speaking: Cut out the classic video and form various categories. Users can choose the parts they are interested in for imitation practice.

I think the main reason for the formation of dubbing class is that everyone has it.Idolize nature. Everyone has more or less his favorite star, favorite TV, and admired star. We will be attracted by the characters inside, and we will involuntarily imitate them, which makes us feel particularly cool.

Then speaking English fluently provides users with such a place, which can make users carefree, unrestrained, release their nature and complete imitation to their heart’s content. For users, it is also an exciting demand, at least at the beginning.

For products, this is an important resource for developing new users and retaining users.

In English learning, users have a big problem that they can’t practice the real environment in time, especially the part about subjective expression, and they don’t know whether their expression is correct or not.

In view of this pain point, fluent English speaking providesSituational combat course, the biggest feature of this course isUsers can talk completely according to their own ideas to promote different plots..

After each exercise, there will be a study report, an overall score, and a voice record of the dialogue process. According to your answers, you will be guided and improved, and you can know what your shortcomings are, such as pronunciation and answering methods.

(1) Word learning

Word learning has always been a major topic in English learning, and it is also a big problem. For word learning, fluent English speaking provides two categories of word learning.

1) Examination category

Under the applied education environment in China, English learning will involve various types of exams, such as senior high school entrance examination, college entrance examination, CET-4 and CET-6, TOEFL, IELTS and business English. However, with the increase of population and the liberalization of the second child policy, there will definitely be more and more learning needs for these exams in the future.

2) interest class

This kind of demand is mainly to meet personal interests and hobbies, and choose the corresponding field to study according to your own preferences.

Using speech recognition technology to help English learners correct their pronunciation, and using gamification as much as possible to practice conversation, so that learners are interested in sticking to it, so as to improve their spoken English.

Know your English using process is as follows:

When you use it for the first time, you need to conduct a Level Test first, so that you can test your current English level and know your own situation in advance.

According to the test results, the corresponding Level X courses will be matched for learning.

Before each new study, you can choose a word to target.Current courseWord learning. The words in each part can only be unlocked when the next level is unlocked.At first, I thought it was unreasonable.I think it is appropriate to give all the words in a unit, so that users can master the whole unit better and systematically.

But after deep and careful thinking, I think the product will be designed like this and there will be such considerations:

  1. If the words in the whole unit are studied together, there will be a lot of such words, which gives the user the feeling that when I can finish learning, there are so many words, which will cause great psychological pressure to the user.
  2. The words in each part correspond to each section, so the cost of learning will be lower, after all, the amount is not very large, and then all the words learned are used in this section, which can greatly deepen the impression of words, and at the same time,avoidLearn too many words at once, but some words can’t be used in time. Such a small number of words and corresponding courses will greatly improve the quality of learning.

The explanation of words is mainly in English, which is combined with the environmental concept of immersion in English, which can make users better develop the English thinking habit of thinking and understanding in English, which is beneficial to English learning.

In addition, you can follow it selectively, or you can practice the related course content in this section. You can click the button next to the word to listen to the standard pronunciation of the word. Although you can hear the pronunciation of the word, for users who don’t have a good grasp of phonetic symbols, here he can’t correctly distinguish how to read it. He needsWith the help of other toolsTo find out what the correct pronunciation of this word is.

So, I-suggestionA phonetic symbol should be added here, and the phonetic symbol can be clicked and pronounced when clicked, which can provide users with a more convenient learning path.Reduce the use cost of users..

As shown in the figure below:

FunctionHard of hearing,As shown in Figure 1 above, when you can’t hear clearly or follow the reading well, you can choose to listen again.

One of the core functionsRead after,As shown in Figure 2 above, after listening clearly, you can choose to follow, and then the system willAutomatic comparisonFollow-up content and original sound content meet the criteria of system judgment, and a nice icon will appear.

The combination of hard of hearing and follow-up reading can help us understand the content of the article well, and we can repeat and adjust it according to the original sound in a short time.Chunk processing abilityThere will be a great improvement.

For each part of each lesson, there will be exercises corresponding to the current learning content. Mainly includeFour typesExercise questions.

1) Grammar class

As shown in the figure below, some options will be provided, and some interference items will be included. It is necessary to make a correct choice in combination with context and semantics.

2) Listening comprehension

As shown in the figure below, questions and options are presented in the form of voice, which enables users to grow rapidly in an all-English environment.

3) Repeat after reading

After hearing the voice, you need to retell the content in a short time, and the system will give a score according to the retelling situation. As shown in the following figure: where the pronunciation is completely wrong, there will be red marks, where the pronunciation is inaccurate, there will be black font marks, and the standard pronunciation parts will be marked in green.

This kind of feedback is very special and eye-catching, and it can clearly recognize its own shortcomings.

4) Reading comprehension

After learning a short lesson, the products will be disrupted according to some of the contents, and users need to sort them independently according to the context, so that they can train their logical ability and improve their reading comprehension.

After each section is completed, it will be a summary report, where we can see the problems in the current section study, where we can give a good feedback, and also compare the original sound with what we read after, and find out where we are lacking.

Although knowing your English provides a set of wrong questions, you can learn according to the wrong parts later. But I don’t think it’s enough here. Most users continue after listening to the original sound many times.

In this context, there are still pronunciation problems in repeating after reading. Here, we should give the English standard of the place with pronunciation problems, which will help users to correct it better. And it should also allow users to adjust and retell immediately, give real-time feedback and adjust the wrong parts.Let users quickly correct their current problems to the greatest extent..

As shown in the figure below:

After studying, you can check your learning efficiency, first of all, an overall learning efficiency score, and then you can check all kinds of data about your learning period, including: learning performance, active recording, active listening to the original sound, correct reading rate, correct answering rate, study habits, days reaching the standard, average days reaching the standard per week, number of recent learning courses, etc.

As shown in the figure below:

The function of learning efficiency directly feeds back the situation of English learning, so that users can truly understand and feel the learning effect, and meet the needs of users who don’t know how to judge their learning situation and learning efficiency after learning, which is of great importance to stimulate users’ learning.

For users, it is easy to give up if they don’t give feedback on their learning and experience no progress, and fluent English speaking and understanding your English can achieve this link well. study

Learning efficiency shows the user’s learning situation well, and lets the user know what his actual situation is. Through intuitivedataAnd learningData graph, can bring a good visual impact to users, users will unconsciously see how my learning situation is and how much my level has improved, which willMotivate usersContinue to study and form a good oneClosed loop effect.

According to the learning efficiency of knowing your English, you can feel progress well, stimulate learning and stimulate consumption transformation, but if you think carefully, you will find a problem.How to improve this learning efficiency?

Operators who speak English fluently will tell you that reading, listening and practicing can improve efficiency.

This answer can’t be said to be wrong, but it is a bit of a universal answer. All qualitative changes can start from quantitative changes, but how to grasp this level by reading, listening and practicing more? Do you need to learn new lessons every day? How much? Review the lessons you have learned, and how much? How often do you review? What kind of review is better? What kind of new study is better study?

No one can give the correct answer to these questions, so there will be a problem-most users, after studying for a while, don’t feel improved, and they will feel disheartened and lose their interest in learning. At this time, the classes in the WeChat learning group will meet everyone, so that everyone can come back to study quickly.

But this method is actually useless.Imagine a person who studies in a class, doesn’t he want to study? Doesn’t he want to improve?

So if you want users not to give up learning, you need more from.Course content and function attract and guide users.For example, increase the diversity of course games, optimize the learning process, and provide learning methods that are more in line with users’ minds.

Knowing your English is a course to improve your listening, speaking, reading and writing abilities in an all-round way, but from the learning function, we can find that there are a lot of exercises in listening and reading, andThere is no practice in speaking and writing..

In view of this, I suggest:Increase the active expression of the game.Let users experience the English I have studied for so long. I can use my English ability to express it in actual scenes, not just "blurting out" with the opportunity person, but a kind of "blurting out" with my own physical instinct.

This game item can be similar to the existing games, but it needs to let go of the user’s thoughts and not bind him. In the process of learning a course, he knows something about the theme of this lesson, so that users can tell their answers according to their own situation.

In the background, users’ answers are recognized through big data function, and the expression in the user’s answers is fed back, and suggestions are given to truly achieve artificial intelligence.

As shown in the figure below:

Of course, this may also be a business interface deliberately left by knowing your English, because there is a platinum version of knowing your English, and related services may be involved here.

I am a fluent English-speaking user since January 2018, and I have also purchased the paid course of the core course "Know Your English" for half a year. During this learning process, there are both good products and areas that need to be improved. Generally speaking, I am positive about this application, at least I feel that there is a significant improvement.

  1. User guidance:When it is used for the first time, it will guide the user through the floating layer and pop-up window, which greatly reduces the user’s use cost.
  2. Learning mode:Through the way of "listening-retelling-reading-system grading-multi-color visual feedback-adjustment-game breakthrough", we have created an all-English learning environment and immersed ourselves in learning. By comparing our own pronunciation with the pronunciation of the machine and practicing repeatedly, English listening and pronunciation will be improved obviously.
  3. Interesting:Through the way of games, the learning interest of users is greatly improved, which adds interest to English learning and endows English learning with game attributes.
  4. Content difficulty:Personalized learning content will be customized according to the test situation, which is in line with the user’s English level, avoiding the embarrassment of unequal content and level, allowing users to improve step by step in their familiar context and enhancing their learning confidence.
  5. Operational features:Through the scholarship and full return mechanism, users can be encouraged to learn English actively, and as long as they can, they can learn English in 0 yuan.
  • The functional stability of the product is not strong;Occasionally, it will appear during the learning process. The function of automatically ending the recording cannot be finished in time after the recording is completed, and it can’t be finished normally when it is finished manually. Occasionally, it will be stuck.
  • Lack of correct study guide:All the learning processes have to be explored and tried by ourselves, and the individual’s subjective initiative needs to be very strong. At first, 100 people understood your English learning class, and now it has been more than four months, and only 20 people have been able to keep learning. Of course, self-discipline is the main reason in this process, but products can better optimize their own products, and guide and attract users to continue learning through more humanized courses, learning methods, review situations, diverse game methods and other functions.
  • Learning links lacking subjective expression:The whole course focuses on listening, retelling and reading, and the main learning content is related to the fixed text content. No matter following reading, retelling, listening choice and grammar, these are all limited to the fixed sentence text, and they are all passive, not subjective.
  • The atmosphere of WeChat group lacks interaction:Friends from all corners of the country, with the common goal of improving their English ability, formed together by understanding your English. At the beginning, the activity of the whole group was very high, but gradually it became cold and cheerless. Every day, it was the procedural content, which was unattractive and had no atmosphere. The operation of user relations is not very successful, giving users the feeling that they are just a notification group, and they can’t really learn anything from it.
  1. On the basis of maintaining the quality of the current learning content, we should increase the learning links of active expression, so that we can really improve our listening, speaking, reading and writing abilities in all aspects.
  2. It is suggested to optimize the user’s learning process in combination with the user’s learning situation and the application of big data, so that users can improve faster. If this function is not well realized technically, it is suggested that we can consider direct communication and guidance between WeChat operators and users to make up for the shortcomings of the products.
  3. Social interaction and content learning are organized together, and the product provides a given scene. Users A and B at the same level can enter the designated user scene for role-playing, providing users with a real environment and fully mobilizing their learning enthusiasm.
  4. In the section report, the phonetic prompt and retelling and reading functions of nonstandard words are added, so that users can correct and improve in the first time.
  5. Add voice explanation to the wrong question set, give the key points of the sentence and the places that are prone to mistakes, so that users can better adjust and improve.

　

This article was originally published by @ Ricky. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from the network.