After the singer ＂rejuvenates＂ by variety, he has the opportunity to sing the original soundtrack of the movie？

Special feature of 1905 film network "This year’s music programs" Singer "and" God-given Voice "(Internet fever) are all too peaceful, and I feel that there is no suitable person to sing the theme song of the movie next." Xiaoyou, who has been engaged in the original sound propaganda of film and television works for three years, spoke to us.

Today, the "Singer’s Year of Playing" has been more than half of the schedule, and has been firmly occupying the ratings champion of the same period. Another music program, The Voice of Heaven, has a mediocre overall performance, although there are many big coffees. The latter, from the complicated competition system to the weird editing, has been criticized as "a godsend embarrassment" by many viewers.

The singer, which premiered in 2013, has survived seven years of itching, but still faces challenges.Before the "Year of Playing" lineup was broadcast, it was recognized by the outside world that it had never been seen before, and most of them were old faces. "Surprise attack" is a brand-new competition system, but the topic is more about "cloud recording" and the controversy of singer Huang Xiaoyun’s choice of surprise attack opponent at the beginning of the program.

The new season "The Singer" also didn’t get too high evaluation. It changed the previous standards and threw an olive branch to singers with more internet popularity.On the one hand, it is more convincing for them to make a "replacement/surprise attack" identity, on the other hand, it is also to get closer to the young audience — — For the first time this year, the program group did not recruit "over 50" judges.

After all, for the audience, what everyone cares about is not the competition system, but the truly amazing music performance.

Then, will this group of young singers who are more in line with the current network trend start their "year of playing" through variety shows?This is still an unknown, but we can count the connections between the participants and the movies from the past variety shows of the same type.

　

Explosive programs can make singers rejuvenate phenomenally.

Almost every singer who participated in variety shows got more exposure and business activities after the popularity.

　

The first season of the variety show "The Voice of China" was a hit.advisorYang Kun"32 concerts" became a hot word of the year.. At the same time, Baidu index also shows that his personal heat peak is still in the first season of Good Voice of China.

　

Huang Qishan, who became popular because of her participation in the recording of the first season of I am a singer, sang the theme song for the film after the competition, although under the banner that only good works can produce songs. At the same time, it can be found that the amount of songs released by her in the seven years after participating in the competition far exceeded that in the previous 13 years. Needless to say, she has frequently appeared in the same kind of variety shows in recent years.

　

At the same time, Terry Lin, a singer who participated in the competition, experienced a burst of popularity after the show. After the first quarter of that year, his personal Baidu search index rose 92 times. At the same time, on Taobao, all his previous albums have been sold out at the phenomenal level.

　

Obviously, the explosive variety show is enough to drive all kinds of data of participants and make them successfully return to the mainstream market.For a time, many singers are eager to join such variety shows.In 2015, it became the peak year of the two programs "The Voice of China" and "I am a singer".

　

"Good Voice of China" has the gimmick that Jay Chou participated in the variety show for the first time, with an average audience rating of around 4.8%; The average audience rating of I am a singer is 2.725%, and the Hazare Dictionary recommended by Li Jian in the program is out of stock in bookstores.

　

In the same year, Ronghao Li, who participated in the recording as a singer, won the recognition of major music awards ceremonies with a song "Li Bai" before the competition, but it was "I am a singer" that really made him famous.Even in recent years, he frequently boarded hot search and became the topic center, but Baidu index shows that his personal heat peak is still in the third season of "I am a singer".

　

All these have laid the groundwork for the gradual proliferation of subsequent homogeneous variety shows.

　

　How hot is it?

After "I am a singer" and "The Voice of China" became popular, music programs began to emerge with various dimensions of "innovation". The Masked King of Songs, The Battle of Nature, The Summer of the Band, Hip Hop in China, The Son of Tomorrow, Creation 101》… … Whether it’s Shangxing Satellite TV or the network platform, they have made great efforts to launch relevant types of programs.

　

In the past five years, almost all singers with certain status have attended at least one competitive variety show;Most of the new singers made their debut from talent shows.Under the influence of these programs, the audience soon began to enter a state of aesthetic fatigue.

　

“Judge whether a program is really hot enough.There is a relatively intuitive angle to evaluate. that isAfter you went to see the program broadcast, the commercial invitations of related artists, especially the number of OST (soundtrack) of film and television works. "An artist who used to be the coordinator of a music program told us her views.

　

She told us that in recent years, two programs have been secretly competing with each other. Even though one of them always has good music, it will even become the designated singing track in the subsequent concert of the cover singer, compared with the other program, its subsequent commercialization is much weaker.

　

According to her point of view, we sorted out the original sound recording of some singers’ film and television works before and after participating in The Singer from 2015 to now.

As can be seen from the table, Lala Hsu recorded as many as six original songs in the whole year of 2016. Before that, she had only two records. Singers such as Chen Jieyi and Lao Lang, who are due to the program "Rejuvenation", all got good film invitations.

　

However, since 2017, the singers who participated in the recording of the program will be much less in the follow-up movie invitation."On the one hand, many big-name singers are unwilling to pick up the theme song of the movie, and on the other hand, many singers will be replaced after the homogenization program emerges." Xiaoyou answered our doubts.

　

"On the eve of the film’s release, the propagandists only want to increase the popularity through various dimensions, so it is most likely to realize’ 1+1 > 2′ by enabling popular singers to sing theme songs or concept songs." In 2017, after the advent of Hip-hop in China, the choice of singers became more diverse, which replaced the singers in The Singer to some extent. "And from the budget point of view, those singers selected from music programs will be lower."

　

In Xiaoyou’s view, these heats have a shelf life. "Rocket Girls 101’s" Calorie "in the movie is definitely one of the most successful song marketing cases in recent years. Coupled with the popularity of her debut that year, her group became one of the singers that many publicity companies most hoped to cooperate with in the second half of 2018."

　

According to statistics, Rocket Girls 101 has sung songs for 10 film and television works in a group or a single person within half a year.However, with the subsequent appearance of new variety shows and the weakening of the "koi fish effect" of Calories, since the second quarter of 2019, the corresponding invitations in Rocket Girls 101 have obviously decreased.

Of course, this is also related to the explosion of other variety shows last year. After "The Summer of the Band" was released, the summer file immediately bought Hedgehog Band’s masterpiece "The train sails beyond the clouds, and the dream is safe in the clouds".

　

At the Lunar New Year’s Eve, the band was still the hottest last year. The new pants band was invited to make the theme song "If Life Deceives You", and Miserable Faith also wrote a new song "Life in Curves".

When the popularity decreases, new variety shows take over, and new people emerge again, these people will eventually be replaced. Just look at last year’s Lunar New Year movie and the movies originally planned for this year’s Spring Festival movie, and more singers with more national characteristics, such as Jason, Sitar tan and Chris Lee, are chosen to sing the theme song.

Although this group of people also debuted through the talent show, they all relied on the accumulation of works for many years and got more attention and understanding.The network has a memory, but sometimes the memory is very weak. If there is no high-quality work, it will obviously not be a long-term solution if the songs produced through the assembly line are known to the audience by virtue of the temporary popularity.