The new round of Palestinian-Israeli conflict has lasted for more than a month. High-intensity conflicts not only bring serious humanitarian disasters, but also seriously impact the regional economy, making the already difficult economies of many countries in the Middle East "worse".

　　The Palestinian economy was hit hard.

　　At the end of October, the United Nations Conference on Trade and Development (UNCTAD) said that Gaza’s economy had been "hollowed out" for many years. By the beginning of October, about 80% of the population had depended on international aid, and the impact of the new round of conflict on the local economy was incalculable.

　　According to UNCTAD’s annual report, 2022 is "one of the worst years of Palestinian economy in recent years" due to the intensified tension between Palestine and Israel and the long-term stagnation of the peace process. The Palestinians are forced to rely on Israel economically. "Excessive production and transaction costs and trade barriers with other parts of the world lead to a long-term trade deficit in the Gaza Strip, and there is a general and unilateral dependence on Israel.".

　　The persistent conflict has severely damaged the infrastructure in Gaza. At the same time, the Israeli side indicated in early November that it would transfer part of the tax collected to the Palestinian National Authority, but withheld the funds originally allocated by the latter to the Gaza Strip.

　　According to the Paris Economic Protocol signed by Palestine and Israel in 1994, Israel is responsible for levying tariffs on goods shipped to Palestine, and collecting personal income tax on Palestinians working in Israel, and transferring the tax to Palestine on a regular basis. As a means of putting pressure on the Palestinian side, Israel has "cut off supply" several times before.

　　The Israeli economy has been hit.

　　According to a recent survey released by Israel’s Central Bureau of Statistics, the impact of this round of conflict on the country’s enterprises is mainly manifested in the decline in demand for products and services, labor shortage, supply and logistics difficulties. The data shows that about 51% of Israeli enterprises have lost more than 50% of their income, and about 57% of small enterprises with 5 to 10 employees are "seriously losing money".

　　Gad lior, an Israeli media analyst, pointed out that the expenditure on military operations and the compensation for property losses caused by the conflict will further increase the financial burden of the Israeli government. Lior predicted that the Israeli economic growth rate will drop to about 2.5% in 2023.

　　At the same time, the conflict hit investor confidence. In the last month, Israel’s financial market has been in turmoil. The benchmark index TA-35 of Tel Aviv Stock Exchange in Israel fell sharply. The exchange rate of the Israeli currency, the new shekel, continued to fall against the US dollar, prompting the Bank of Israel to sell 30 billion US dollars of foreign exchange reserves to stabilize the exchange rate.

　　The three major international credit rating agencies downgraded Israel’s credit rating outlook or issued relevant warnings respectively. Standard & Poor’s downgraded Israel’s sovereign credit rating outlook from "stable" to "negative"; Fitch put Israel’s "A+" long-term foreign currency and local currency issuer default rating on the negative watch list; Moody’s warned that Israel’s sovereign credit rating may be downgraded.

　　The economies of neighboring countries were dragged down.

　　Analysts pointed out that the Palestinian-Israeli conflict is constantly producing spillover effects, which brings many uncertainties to the economic development of regional countries.

　　Tourism is one of Egypt’s main sources of foreign exchange income. The continuous escalation of the Palestinian-Israeli conflict not only impacts the country’s tourism industry, but also causes the exchange rate of the Egyptian pound against the US dollar to fall all the way, pushing up the inflationary pressure in Egypt. Ramona Mubarak, head of business risks in the Middle East and North Africa at Fitch Solutions, pointed out that the negative emotions brought about by this round of conflict have dragged down the Egyptian economy.

　　Muhammad Shukel, president of the Association of Industry, Agriculture and Commerce in Beirut and Mount Lebanon, said that since the new round of conflict, Lebanon’s economy has deteriorated sharply, the supply pressure of food and other necessities has increased, and the catering and car rental industries have shrunk dramatically. In addition, the shipping business of Beirut Port has also been affected.

　　Jordanian economic analyst Ilham helmi said that the Palestinian-Israeli conflict has had a negative impact on Jordan’s tourism and other industries, and the participation of tens of thousands of Jordanians in demonstrations and rallies in support of Palestine has also affected the country’s daily economic activities.　　

　 　 　 　Xinhua News Agency reporter Zhang Jian Li Rui(Participating in reporters: Ji Ze, Zhang Tianlang)

Special feature of 1905 film network Throughout June, the hot spots of film and television can’t be separated from two works: "Sister Who Rides the Wind and Waves" and "Hidden Corner".

On the one hand, the 30-year-old sisters changed the runway, sang and danced in a female group, and temporarily left behind the "middle-aged actress crisis" that once caused waves; On the other side are Mesozoic actors born after 70, who have entered the online drama market one after another and made a splash.

Because of the constant hot searches and topics such as "Hidden Corner", "Qin Hao will take you to climb the mountain" and "Zhang Songwen’s performance is worth buying a suite", Qin Hao and Zhang Songwen’s character draft and interview draft are also one after another, and they are becoming popular.

Looking back at the online drama market in recent years, the mode of "new traffic+big IP" has gradually ebbed, and middle-aged actors have provoked the beam of online drama, and this trend has become more and more strong.

Before The Hidden Corner, this year’s online word-of-mouth dramas include Guo Jingfei’s I am Yu Huanshui, Pan Yueming’s Longling Cave, Huang Xiaoming’s The Hairs Are Not Begonia Red, etc. After that, Liao Fan and Wang Qianyuan will also join the online drama battle, and two middle-aged drama bones will partner White and Lu Han respectively to bring them to Sisyphus.

Middle-aged uncle actors become popular or usher in another spring of performing arts. Is online drama really indispensable?

01

"I’m out of the loop."

The popularity of "The Hidden Corner" made more audiences know Qin Hao as a "treasure" actor. "I am out of the circle!" Qin Hao joked in the live broadcast.

In his early years, Qin Hao was deeply involved in the art films directed by the sixth generation. Why did Lou Ye and Wang Xiaoshuai love him? He once said in an interview: because it is cheap. "Good quality and low price", but Qin Hao also cherishes feathers. He said that he never takes bad plays, which is the bottom line.

Because he has acted in too many art films, Qin Hao has never been well-known, and the commercial films he tried to act in are also insufficient in word of mouth and influence. Many people only remember his role, but can’t remember his name, or just remember that he is — — Yi Nengjing’s husband.

Qin Hao made his first electric shock online drama in 2017, and played an arrogant policeman in Crime Without a License. This suspense online drama scored 8.2 points in Douban, which made Qin Hao really enter the mainstream for the first time.

From movies to online dramas, the "literary niche" who traveled all over the red carpet of overseas film festivals admitted that he was "embarrassed" at first.

Qin Hao revealed in an interview that he received many scripts at that time, among which "Crime without a license" was the best, but the only concern was online drama. "At that time, I had a problem of self-esteem and vanity. Apart from this," Crime without a license "had no problem."

Because of having a daughter, money is more important than face, and he ignored the prejudice against online drama and vanity of himself, and took the crime of undocumented.

Before 2017, the online drama market just started through dramas such as "Psychological Crime" and "Forensic Medicine Qin Ming". At that time, Qin Hao did not like online drama for a reason. Now, at the age of 42, he is working with the team of Crime Without a Certificate on "Hidden Corner". Times have changed, and the quality of the series is excellent. He also succeeded in "out of the circle" with his superb acting skills.

Playing mahjong at the beginning, eating wonton in tears, slapping the table and scolding yaoyao … In the same play, Zhang Songwen, the actor of Zhu Chaoyang’s father, was also affirmed by the audience because of his exquisite feeling and proper limit’s performance.

Previously, Zhang Songwen was highly recognized by fans because he played the role of Director Tang of the Development Zone from the inside out in the film, but he once said in an interview that many people saw Director Tang’s "stormy clouds", it should be said that film critics saw it, and a group of people who especially loved movies saw it, but it didn’t mean that people in China saw it.

This time, The Hidden Corner really let the ordinary audience see him. Zhang Songwen, 44, starred in the first TV series "The Son-in-Law" in 2004, and now, after 16 years, she finally got a taste of popularity. He said that he finally had the satisfaction of being an actor.

The in-depth development of the online drama market has continuously opened up the performing stage for Mesozoic actors, among which Pan Yueming has to be mentioned.

In the past, he used to be Xu Xian, a young scholar in The Legend of the White Snake, and the third young gentleman in The Clouds in Beijing. His tender and handsome face became the "dream lover" in the hearts of many girls. Later, due to a series of storms, his performance career fell into a trough, almost to the point where there was no play.

But a good actor will not be buried.Until starring in online drama in 2017.Chasing the murderer in the white nightPan Yueming is divided into two horns, one is positive and the other is evil.Zhangloosen upThere is a degree, which explains the complex and contradictory psychological personality of a pair of twin brothers. Everyone realized that Pan Yueming was also an acting school.

With a score of 9.0, Douban was the most popular online drama of the year. Since then, Pan Yueming has been immersed in the online drama market, and has made great achievements.

From the role of Chen Xiazi in Angry Xiangxi to Hu Bayi in Longling Cave, Pan Yueming, who is 50 years old, looks fat and greasy at first glance, and is dubbed by netizens as "the fattest Hu Bayi in history", but he still can’t resist his good acting skills and his own charm.

It is reported that the next series of online dramas of Ghost Blowing Lights, such as Yunnan Worm Valley, Kunlun Temple of God, South China Sea Returning to the Ruins and Wuxia Guanshan, will also be starred by Pan Yueming, and the director is still his old partner Yang Fei.Because of the online drama, Pan Yueming finally came to faithful wife.

Look at the 41-year-old Guo Jingfei, who has been in the drama industry for 11 years. He made his mark in the suspense crime-solving drama The Dark Man in 2014, and later became popular with the TV series Everything is Fine. This year, he played a decadent man caught in a middle-aged crisis in the online drama I am Yu Huanshui, and was recognized again.

This group of 40-year-old+uncles who are thorns in online dramas, as well as the breakthrough with "Story of Yanxi Palace"Nie Yuan, with the "sideburns are not begonia red" successfully "de-oiled" yellowdawnbrightWait. Mesozoic actors’ acting skills are online and cost-effective, so using them has become a common phenomenon in the online drama market.

02

Online drama and uncle achieve each other.

40 is not confused, when the year of fighting.Mesozoic actors have found suitable roles in online dramas one after another. Some people have proved the value of a good actor with acting skills, and some people have broken through their own difficulties and reversed their established image in the hearts of the audience.

In the past, when traffic stars were in power, perfect seniors, overbearing presidents and others piled up youth dramas and love dramas, which reduced the space for Mesozoic actors to play. With the rise of suspense and realistic online dramas, they could choose more diversified male roles and have more opportunities to show their acting skills.

Under their interpretation, even the characters who look less than perfect, such as abnormal scum Zhang Dongsheng, eccentric father Zhu Yongping and fat Hu Bayi, can still be loved by the audience.

The reason why these uncle actors can become popular is inseparable from the improvement of the overall quality of the online drama market. The Secret Corner is a very good example.

At present, the main creative trend of online drama is short and fine. In the 12 episodes of "Hidden Corner", each episode has different length of content according to the story development, and suspense hooks are also left at the end of each episode, which is closer to the American drama mode.

Derive the subplots of each character from the main plot of the suspense case, deepen the complex side of human nature, broaden the breadth of the theme and the thickness of the story; In the aspects of photography, lighting, art scene construction, service road design and music style, it is also moving closer to the cinematic level.

In April this year, the State Administration of Radio, Film and Television issued the Notice on Organizing to Participate in the 32nd China TV Series Flying Award, which included the TV series premiered on national key video websites in the selection scope for the first time. The "Flying Award" makes the online drama compete with the TV series of Shangxing on the same stage, which shows the affirmation of the quality and influence of online drama.

The progress of online drama is inseparable from the help of these Mesozoic actors. The relationship between the two is mutual achievement, mutual fulfillment and joint responsibility for good content, which will usher in a mutually beneficial and win-win situation.

Many directors of online dramas are newcomers, and Xin Shuang, the director of Hidden Corner, is one of them. Qin Hao, Wang Jingchun and Zhang Songwen are experienced and creative actors, and they all have their own unique opinions from script to performance. They often guide the performances of three children actors in the filming process, which affects the presentation effect of the whole drama.

According to producer Lu Jing, when Xin Shuang first introduced the role to Qin Hao with character notes, Qin Hao said that the logic was unreasonable and the characters were inaccurate in less than three pages, prompting Xin Shuang to re-improve the script and characters; Wang Jingchun was the first actor in the whole play, and Lu Jing said that he was not embarrassed to play and devoted himself to the play. His performance made Chen, a new character, more attractive.

Like movies and TV series, online drama is a media platform for film and television communication. Nowadays, there are more and more high-quality online dramas. Because of the needs of the theme, middle-aged actors have also found more roles of the right age, and there is more room for acting, which will naturally bring traffic and heat.

Huang Xiaoming once said: "The audience is awake, and the producers are awake. Only good works can convince others." When the word-of-mouth era comes, what matters is not which market it broke into, but which good work it brought. Actors and works always share the same fate.

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The exterior design of the Beijing BJ60 shows a hard-nosed off-road style. The front face adopts a family-style design language, and the angular lines give the vehicle a forceful temperament. The air intake grille is decorated with a large area of chrome, which is exquisite and atmospheric, highlighting its sense of luxury. The overall style blends tradition and modernity, retaining both the toughness of classic off-road vehicles and the fashion elements of modern cities, making the Beijing BJ60 visually recognizable.

With its 5040mm body length, 1955mm width and 1925mm height, the Beijing BJ60 presents a solid and stable body posture. The wheelbase reaches 2820mm, ensuring a spacious interior space and excellent handling stability. The side lines are smooth and full of power, showing the elegance of a luxury SUV. The front and rear tires are 265/65 R18, and the delicate wheel design not only enhances the visual effect of the vehicle, but also provides good grip and driving stability.

The interior design of the Beijing BJ60 adopts a refined and practical concept, highlighting the perfect fusion of luxury and technology. The steering wheel is made of high-quality leather material, which not only provides a comfortable grip, but also supports manual up and down + front and rear adjustment to meet different driving needs. The center console is equipped with a large 12.8-inch screen, equipped with an advanced automatic speech recognition control system, which is convenient and powerful to operate. As for the seats, the front seats are made of imitation leather material, which provides functions such as front and rear adjustment, backrest adjustment, high and low adjustment (4 directions), and is equipped with heating, ventilation and massage functions, so that both drivers and passengers can enjoy a comfortable ride experience. The driver’s seat is also equipped with an additional power seat memory function, which is convenient for daily use. In addition, the USB and Type-C interfaces in the car are reasonably distributed, including 3 in the front row and 2 in the back row, and also support wireless charging of mobile phones, fully considering the needs of passengers’ electronic devices. In short, the interior design of the BJ60 has found a balance between practicality and luxury, providing passengers with high-quality space enjoyment.

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To sum up, as the owner of Autohome said, the exterior design of the Beijing BJ60 is undoubtedly one of the reasons why he likes it. Its square shape and unique body size make it unique in the parking lot and become the focus of attention. The owner’s praise for the domineering design of the front face and the texture of the taillights further proves that the details of this model are carefully crafted. The moment the lights are turned on at night, the BJ60 is not only practical, but also shows extraordinary charm, fully satisfying his pursuit of vehicle appearance aesthetics.

This year, with the arrival of 3.15 International Consumer Rights Day, the new health products of nature home are refined and upgraded to meet the quality consumption needs of consumers.

Keep up with consumer demand and lead a healthy and environmentally friendly life.

Under the background of current consumption upgrading, consumers’ buying behavior has changed from imitation to personalization and diversification; Consumption level, from satisfying food and clothing to pursuing quality; The consumption concept has changed from ostentation to low-carbon environmental protection … As the entrance to a home, consumers no longer meet the basic safety performance, but have a more extreme pursuit for the environmental protection performance of the door.

Health and environmental protection are the brand genes of nature home. In 2018, the natural wooden door dug deep into the environmental protection advantages of water-based paint, and launched a new healthy product-water-based painted wooden door, which highlighted the clean taste, antibacterial and excellent environmental protection characteristics and conveyed a green and healthy life concept to consumers.

Nature’s water-based lacquer wood doors are favored.

Just after the Spring Festival, natural wooden doors stores all over the country have launched Nature Superbrand Day activities with high morale and started the first marketing battle in 2018! Natural wooden doors fully promote healthy iterative products-water-based painted wooden doors, which convey fresh and natural environmental protection characteristics and solve the pollution problem in home decoration, and are deeply welcomed by consumers who pursue quality life.

In this nationwide super brand day event, the natural wooden door combines the explosion of wooden doors and the whole house package to provide consumers with high-quality and cost-effective wooden door products. At the same time, consumers can enjoy preferential policies such as appreciation of deposit in 100 yuan, subsidies for benefiting the people in health and subsidies for a better life, so as to truly care for the healthy life of consumers.

　　CCTV News:On May 11, the State Council held a briefing on the implementation of major policies and measures in 2017. Li Jinghui, director of the Budget Department of the Ministry of Finance, said that in accordance with the unified arrangements of the State Council, the Ministry of Finance took the lead in five assessment and incentive work, including local financial management, poverty alleviation, de-capacity, employment and entrepreneurship, and promotion of the government and social capital cooperation (PPP) model. Through careful organization and implementation, the assessment and incentive work has achieved remarkable results and formed a good situation of taking the initiative and competing for development.

　　In response to a reporter’s question, Li Jinghui said that in order to further play the role of assessment in guiding and encouraging local governments, the assessment methods have been improved and improved in accordance with the requirements of the CPC Central Committee and the State Council to strengthen financial management. Mainly includes:

　　First, increase the assessment of the progress of budget implementation. The purpose is to encourage local governments to do a good job in budget implementation and give full play to the efficiency of the use of financial funds as soon as possible. In 2018, the assessment of the progress of general public budget expenditure was further strengthened. The faster the expenditure progress, the higher the score, guiding local governments to speed up the implementation of various people’s livelihood expenditures and promote economic and social development.

　　The second is to increase income quality assessment. Fiscal revenue includes tax revenue and non-tax revenue. By assessing the proportion of tax revenue, we will guide local governments to improve the quality of fiscal revenue and prevent illegal charges or arbitrary charges. The higher the proportion of tax revenue, the higher the score, indicating that the quality of fiscal revenue has improved, and the greater the reward in 2018.

　　The third is to increase the assessment of the overall use of financial funds. Guide provincial finance to clean up and compress special funds, increase the proportion of general transfer payments below the provincial level, and improve the ability of grassroots finance to make overall arrangements for funds. In 2018, the weight of this assessment was increased, guiding the provincial level to take further measures to increase the financial resources available at the grassroots level and effectively guarantee the key expenditures at the grassroots level.

　　The fourth is to increase the public assessment of the budget. Promote local governments to open their budgets as required and accept social supervision, so as to promote the improvement of budget management level and fund use performance. In 2018, the assessment of the completeness and standardization of the budget disclosure content was increased, and it was fully open and standardized. Whoever did a good job would be given extra points and rewards.

　　The fifth is to raise the reward standard. In 2018, the gold content of incentive measures was further improved, with each city and county increasing by 5 million yuan, that is, 30 million yuan for each city and 20 million yuan for each county in the eastern region, 35 million yuan for each city and 25 million yuan for each county in the central and western regions.

Author | Cheng Jia

Edit | Tang Fei

Mao Geping, a listed "nail house", broke through the customs for 7 years and ended up with "failure".

From the "Mao Geping head-changing technique", which was once popular all over the network, it is rarely out of the circle now. It was not until the topic "Mao Geping withdrew its IPO application" rushed to the hot search that the brand was able to regain the attention of the outside world.

In recent years, overseas brands have withdrawn from the China market, and some local beauty brands have closed down one after another due to poor management.

According to the incomplete statistics of the retail research center of Lianshang.com, in 2023, at least 27 beauty brands in the domestic market announced their closure or adjustment.

Although the market is cold, the beauty industry can’t escape the word "volume".

The competition in the domestic beauty market has intensified, and the whole beauty market has become saturated. The rise of more and more domestic new brands has brought consumers more choices, but it has also led to the industry’s "scouring sand" over and over again.

The industry is gradually evolving towards maturity through the survival of the fittest.

Mao Geping’s three-way IPO is finally defeated

In the domestic cosmetic industry, "Mao Geping" is a fairy-level existence.

In 1995, a TV series "Wu Zetian", starring Liu Xiaoqing, played Wu Zetian from the age of 15 to over 80, which was a great challenge for Liu Xiaoqing.

It was a challenge to the makeup artist of the crew, because Liu Xiaoqing was 40 years old at that time. But Mao Geping accomplished this task brilliantly, and with the fire of Wu Zetian, Mao Geping became an instant hit. Since then, the makeup design of the Beijing Olympic Games ceremony has further added his aura.

The makeup skills comparable to "head-changing" have made it frequently hot search, which once detonated 600 million readings overnight.

Thanks to its superb skills and flow blessing, "Makeup Artist Mao Geping" has gradually evolved into "Brand Mao Geping". In 1998, Mao Geping founded Mao Geping Cosmetic Art Co., Ltd. in Hangzhou. He published his makeup experience into a book and toured more than 60 cities across the country to give lectures.

In 2000, Mao Geping founded "Mao Geping Image Design Art School" in Hangzhou. Since then, he has opened branches in Beijing, Shanghai, Shenzhen, Chengdu, Zhengzhou and other cities. Mao Geping’s "ambition" goes beyond this.

In the same year when he opened the school, he set up "MAOGEPING Cosmetics Company", and launched a mid-to-high-end beauty brand named Mao Geping.

Searching Baidu Index with "Mao Geping" as the key word, 2019 is the highest search volume of "Mao Geping" for more than ten years since 2011.

"Mao Geping" Baidu Index. Source: Baidu Index

In 2019, at that time, some netizens uploaded a series of makeup tutorials that they shot many years ago in bilibili, as well as a video of Mao Geping’s modification of amateurs on the show. However, "Mao Geping" hasn’t been tied up with "head-changing" yet. It’s just that some netizens joked in the comment area, "Where did you buy the teacher’s hand? Or send my head. "

Until August, 2019, Weibo famous fashion blogger @ Late Night xu teacher posted a "Mao Geping Makeup Video" on the Internet. As soon as this video came out, it was almost as hot as a search, and the forwarding volume reached 100,000 that night, and the reading volume also exceeded 100 million. All the people watching it were exclaiming Mao Geping’s "ingenious pen". Because the blogger described this as a "cosmetic makeup", "head change" was named after it.

It is worth mentioning that during 2019, when Mao Geping became popular on the Internet, "Brand Mao Geping" also made an IPO sprint behind her back.

This is a "long" IPO journey. As early as December 2016, Mao Geping Company submitted the prospectus, and the process has not moved forward since then; Until September 2017, Mao Geping Company updated its prospectus; In October 2021, Mao Geping’s initial listing application was approved, but the listing process was put on hold again.

In March 2023, Mao Geping Company updated its prospectus again. However, due to the expired financial information, its audit status was changed to "suspended (financial report update)" on September 30, 2023. Until January 4, 2024, the Shanghai Stock Exchange officially terminated its IPO process.

From the data point of view, as one of the companies that entered the beauty track earlier, Mao Geping’s data is not bad. According to the prospectus, from 2020 to 2022, Mao Geping’s revenue and profits both increased. In the past three years, it has achieved revenues of 880 million yuan, 1.43 billion yuan and 1.68 billion yuan respectively, and its net profit has increased from 198 million yuan in 2020 to 349 million yuan in 2022.

In the same period, the company’s comprehensive gross profit margin was 81.20%, 80.54% and 81.17%, which was higher than many international giants such as L ‘Oreal and Shiseido, as well as well as well-known domestic brands such as Polaiya and Betani.

However, the comprehensive gross profit margin of Mao Geping is higher than the industry average, but the R&D level is lower than the industry average. In the same period, the R&D expense rates of Mao Geping Company were 1.21%, 0.96% and 0.87% respectively. The R&D expense rate of enterprises in the industry is mostly between 2% and 5%.

In this regard, Mao Geping explained that the average level of R&D is relatively low, mainly because of the differences in R&D modes and stages. "Paying attention to the industry accumulation and practical experience of R&D personnel has the characteristics of less material input and less equipment demand".

However, in the same period, the proportion of marketing expenses to operating income was 42.09%, 42.07% and 46.74% respectively.

Mao Geping, whose cost structure shows a trend of attaching importance to marketing but neglecting R&D, failed to harvest an IPO after seven years’ tossing and turning.

Bankruptcy, suspension, closure, beauty under the altar.

Looking back at the whole year of 2023, we will find that the "listing fever" in the beauty industry has gradually "cooled down", and Mao Geping is not the only beauty company that has sunk in the secondary market.

Beauty brand Misifu, Franlinka’s parent company Huanya, raw material company Pai Peptide Bio, and beauty agency Laramie all announced the suspension of IPO.

At the same time, a number of brands have emerged on the beauty track that are either struggling to survive or officially withdrawing.

Just a month ago, the announcement of the National Enterprise Bankruptcy Reorganization Case Information Network showed that the Shanghai No.3 Intermediate People’s Court officially accepted the case that Zeping’s parent company Shanghai Huayimei Cosmetics Co., Ltd. was applied for bankruptcy liquidation, and Huayimei officially entered the bankruptcy liquidation procedure. In December 2023, Hangzhou Museum Brand Management Co., Ltd., the parent company of the new beauty retail species Only Write, was also filed for bankruptcy liquidation by creditors because it could not pay off the debts due.

Source: pexels

There are still many unsustainable beauty companies. According to the incomplete statistics of the value planet, at least 10 well-known local cosmetics enterprises/brands will go bankrupt, close down and close their stores in 2023. In addition to Hua Yimei and Only Write, there are It’s Focus, Kale said Colorpedia, Happimess enjoyed it, Scentooze Three Rabbits, Floating Fomomy, Mushrooms, Shaohuo, Rock Zoo and so on.

Under the cold market, not only domestic local beauty companies, but also overseas brands have "lost" the China market.

An incomplete statistics of Jumeili in October, 2023 shows that since 2022, 21 overseas beauty brands have withdrawn from the China market, and 5 group brands have adjusted their strategies in China and narrowed their channels. These include Procter & Gamble’s skincare brand First Aid Beauty, American affordable makeup brand e.l.f, Amore Pacific Construction Group’s Yueshi Fengyin, and L ‘Oré al Group’s Maybelline. They were all the rage in China market or occupied China market for many years, but they all ended up in this once scenic market.

In addition, the overseas flagship stores of some brands have also been shut down. In December, 2023, Japanese makeup brand CEZANNE Qian Shili and Korean makeup brand BBIA Tmall overseas flagship store announced that they would not accept new orders from now on.

In the same month, the first batch of Korean makeup brand papa recipe (Chunyu) entered the China market, and its China marketing agent Shenmei Group also issued a notice about the cessation of operation of papa recipe brand in China.

The rolled-up beauty track has to be watered with money.

On the other hand, the capital boom in the beauty industry in previous years has also stepped on the brakes.

In 2021, the fire successively captured the financing of the beauty protection track, which failed to capture the hearts of investors since 2022. The data shows that the primary market in 2022 was significantly lower than that in 2021, and the amount of financing decreased by 58.82% year-on-year.

In 2023, with the economic operation showing a good trend of recovery, the retail market has gradually stepped out of the upward curve, and the eyes of capital are also closely watching the performance of the retail market. In the beauty track including beauty brands, raw material manufacturers, beauty platforms and agents, there were still nearly 50 financing events during the year, but most of the enterprises that got financing were raw material manufacturers, and the brands were almost in a state of no revenue.

Capital is often profit-seeking. What is reflected behind the slowdown of investment and financing and the obstruction of listing is actually the slowdown of market growth.

According to the data of the National Bureau of Statistics, from January to November 2023, the total retail sales of social consumer goods was 42,794.5 billion yuan, a year-on-year increase of 7.2%. Among them, the total retail sales of cosmetics was 384.3 billion yuan, up 4.7% year-on-year, which is still far from the average annual growth rate of more than 10% at the peak period. At the same time, the total retail sales of cosmetics in November was 54.8 billion yuan, down 3.5% year-on-year, and the growth rate was lower than that of the broader market.

Source: pexels

Parallel to the slow growth of the total retail sales of cosmetics, the overall downturn of the track.

Before 2021, under the background of "consumer investment fever" in the capital market, more and more domestic beauty brands sprang up like mushrooms after rain, with the help of capital and the help of live broadcast, and the domestic beauty track was up.

Under the touting of capital, a large number of beauty brands that started from OEM or OEM mode have entered the eyes of consumers. Someone has summed up the "three axes out of the circle" of new consumer goods-5,000 little red book notes, 2,000 Zhihu questions and answers, and a super-head anchor to bring goods.

Domestic beauty brands are all like this, and they have concocted "brand out of the circle" again and again.

At the same time, the problem of product homogeneity in the market is becoming more and more serious.

The founder of the floating Fomomy, who closed down in early 2023, once pointed out, "The ideal state is that the emerging domestic cosmetics brands bet on the new products, and the heat is still there, and the plagiarism has not spread. After selling the new products, they will definitely gamble at the table. It is possible to make money. However, human nature is always greedy, and the speed at which e-commerce explodes will make people miscalculate the best-selling products, so the first reaction of merchants is to replenish goods and continue production. But at the same time, human nature likes the new and hates the old. It takes time for the production of goods. When the replenishment is completed, this single product may be outdated, resulting in unsalable sales and inventory. "

In order to get rid of homogenization and prevent plagiarism, beauty brands invariably choose to rely on strengthening research and development to improve product strength and brand strength.

But obviously, to "strengthen research and development" requires "money".

Looking at the beauty brands in the industry that rely on capital, they can’t even be self-financing. Nowadays, it is even more difficult to get listed in the primary market and the secondary market. "Survival" has become the primary goal, but under a series of measures to reduce costs and increase efficiency, such as layoffs and cutting R&D expenditures, the brand’s problem of "emphasizing marketing and neglecting R&D" has only become more prominent.

The beauty track is speeding up its clearing, and it is out of date to rely solely on marketing in the past. At the present stage of capital "transfusion", how to build a core technical barrier with limited resources and establish brand trust advantage has become the key to whether domestic beauty brands can continue to write the previous "myth".

In the movie Alice in Wonderland, the Red Queen has a line, "You must try your best to keep running to stay where you are", and so does the business world.

* This article is written on the basis of public information, only for information exchange, and does not constitute any investment advice.

Agriculture is the foundation of the country, and this is the foundation of the country. A strong agricultural country is the foundation of a strong socialist modernization country. It is inseparable from agricultural development to meet people’s needs for a better life, achieve high-quality development, and lay a solid foundation for national security.

International sources interviewed by this reporter said that in recent years, China has made great achievements in agricultural and rural development. At present, it is of great and far-reaching significance for China to accelerate the leap from an agricultural power to an agricultural power and promote the new situation of agricultural and rural modernization, and the rural areas in China will present a more prosperous and vigorous atmosphere.

"Significant progress has been made in the modernization of agriculture and rural areas"

Since the 18th National Congress of the Communist Party of China, China has won the battle against poverty, implemented the strategy of rural revitalization, promoted historic achievements and changes in agriculture and rural areas, and provided important support for the cause of the party and the state to create a new situation in an all-round way. International people spoke highly of China’s achievements in agricultural and rural development.

Wen Kangnong, representative of FAO in China, said that China attaches great importance to agricultural development, achieving about a quarter of the world’s grain output with less than 9% of the world’s arable land, and feeding nearly a fifth of the world’s population. "As the world’s largest grain producer and an important grain exporter, China’s sufficient grain supply and inventory and strong grain trade and consumption are important’ stabilizers’ for the international grain market and food security." In Wen Kangnong’s view, from experience and policy to technology and resources, China’s achievements in agricultural and rural development have provided rich contents for developing countries to carry out exchanges and cooperation in the agricultural field.

With winning the battle against poverty and deepening the rural revitalization strategy, from 2013 to 2021, the per capita disposable income of rural residents in China increased by about 2.1 times, which was faster than that of urban residents and the national average. Quan Bingrui, director of China Institute of Economics and Finance, cited the above data as an example: "With the continuous deepening of reform and opening up, the agricultural and rural landscape of China has undergone tremendous changes. Especially since the 18 th National Congress of the Communist Party of China, China has attached great importance to the work of agriculture, rural areas and farmers, and has made important progress in the modernization of agriculture and rural areas. "

Ahmed Salam, a former deputy director of Egypt’s General Information Department and an expert on Egypt-China relations, has paid close attention to China’s agricultural development for many years. In his view, agriculture is the cornerstone of the survival and development of civilization. China insists on giving priority to the development of agriculture and rural areas, never slackens its efforts in grain production, actively promotes the structural reform of the supply side of agriculture, and thoroughly implements the rural revitalization strategy, creating achievements that have attracted worldwide attention in tackling poverty. He said: "China’s achievements in promoting the high-quality development of agriculture and promoting the coordinated development of urban and rural areas are of reference significance to developing countries."

"Agricultural development is related to national security and people’s livelihood. China is a populous country in the world. Ensuring food security for more than 1.4 billion people is not only of vital importance to China, but also of great significance to stabilizing the global food market. " Mohammad arif, one of the leaders of the China-Pakistan hybrid wheat project and a professor of agriculture at Peshawar Agricultural University in Pakistan, said that the progress of agricultural science and technology in China is obvious to all. Long-term cooperation with colleagues in China in the field of hybrid wheat made Aref deeply understand China’s unremitting efforts to promote agricultural modernization. "It is timely for China to accelerate the construction of an agricultural power. China has made greater achievements in agricultural and rural development, and China’s experience and technology will provide reference for agricultural and rural development in more developing countries. "

"Make remarkable contributions to ensuring world food security"

China has a history of thousands of years of farming civilization. Based on its basic national conditions and resource endowments, it conforms to the requirements of the times of harmonious coexistence between man and nature, gradually and steadily, adapts to local conditions, pays attention to practical results, and unswervingly follows the road of becoming an agricultural power with China characteristics.

"In recent years, the green development of agriculture in China has maintained a positive trend." Wen Kangnong said that China attaches great importance to ecological environment protection in the process of developing agriculture and has achieved remarkable results. China is committed to restoring farmland ecology and protecting biodiversity, and has made ideal achievements in mitigating climate change and developing ecological restoration technologies. In cooperation with the Ministry of Agriculture and Rural Affairs of China, FAO has implemented several GEF projects in China, covering different provinces in China from south to north, to promote the sustainable development of agriculture in China.

"China attaches great importance to food security and has made remarkable contributions to ensuring world food security. The development of Cambodian banana, mango and other industries is inseparable from the support of China’s agricultural technology and talents. " Ji Hong, dean of the Agricultural College of Royal Cambodian Agricultural University, noted that China’s efforts to promote agricultural development have shifted from quantitative growth to both quantitative and quality, from relying on input of resource elements to innovation-driven, and from extensive management to green and low-carbon circular development, which has continuously added new vitality to rural revitalization and development. "This will definitely push China’s agricultural and rural modernization to a new level".

The Sino-Philippine Agricultural Technology Center is located in Neuschwarzschia, Central Luzon, Philippines. After more than 20 years of development, the center has helped local farmers achieve the goals of increasing production and income, getting rid of poverty and ensuring food security. Ma Wen, director of the Philippine side of the center, said that China has solved the problem of feeding more than 1.4 billion people by itself, which is a remarkable achievement in itself. "The level of agricultural science and technology in China is constantly improving. By developing ecological low-carbon agriculture, continuing farming civilization and solidly promoting common prosperity, China is working hard to accelerate the construction of an agricultural power, which will also benefit neighboring countries and regions. "

"It is inseparable from the scientific planning and persistent efforts of the governments of the Communist Party of China (CPC) and China."

Continue to introduce the policy of benefiting farmers and steadily raise the minimum purchase price level of rice and wheat; Develop characteristic industries, promote migrant workers, accelerate the integration of the three industries and other measures to increase farmers’ income … China anchored the goal of building a strong agricultural country and scientifically planned and promoted the work of agriculture, rural areas and farmers, which left a deep impression on the international people interviewed.

Milton Paumard, a Brazilian agricultural expert, has visited rural areas in China many times and witnessed the great changes in rural areas in southwest and northwest China. "Achieving food security requires not only the hard work of farmers, but also the scientific planning and persistent efforts of the governments of the Communist Party of China (CPC) and China." Paumard specifically mentioned that last year was the closing year of the Strategic Plan for Rural Revitalization (2018-2022). "The smooth implementation of the plan and the improvement of relevant laws, regulations and policy systems have laid a solid foundation for comprehensively promoting rural revitalization. Today, China’s rural areas are richer, farmers’ lives are happier and the countryside is more beautiful. "

In 2021, China issued the "14th Five-Year Plan to Promote Agricultural and Rural Modernization", which further clarified the main objectives and tasks of rural revitalization during the 14th Five-Year Plan period on the basis of connecting the first five-year plan of rural revitalization strategy. Wen Kangnong noted that this plan put forward specific policies and measures to promote high-quality and high-efficiency agriculture, liveability and industry in rural areas, and prosperity of farmers. He said that one of the important tasks of FAO’s representative office in China is to serve China’s agriculture, countryside and farmers, and in the future, it will strengthen cooperation with China in the field of rural revitalization and help China to establish a more flexible agricultural system.

Salam noted that in recent years, many young people in China have returned to their hometowns to start businesses and find jobs, bringing new ideas and injecting new vitality into the revitalization of their hometowns. "China is promoting the training of high-quality farmers, and at the same time actively expanding the sources of rural talents, providing talent support for comprehensively promoting rural revitalization. At the same time, digital rural construction is developing into a new kinetic energy for rural revitalization. " He said that China has made remarkable achievements in deeply implementing the national food security strategy and rural revitalization strategy, and cultivated policies, measures and vivid practices such as smart agriculture, brand agriculture and eco-tourism agriculture, which is a great encouragement to developing countries and has played an exemplary role. (Reporter Yu Yuchun, Xie Yahong, Cheng Shizhen, Shen Xiaoxiao, Ma Fei, Zhao Yipu, Bi Mengying)

　　Cctv news(Reporter Wang Jiayong) On May 28th, Ma Huateng, Chairman and CEO of Tencent, who attended the closing ceremony of the 2017 Digital Expo, said at the digital economy summit dialogue that day that the digital economy has the attributes of "reality", "innovation" and "communication", big data can be copied, but the market and talents cannot be copied, which is also the most precious.

Ma Huateng believes that the real economy is being fully digitized, and the digital center will also enter every corner of the real economy in the future.

　　Ma Huateng said that the digital economy was mentioned in the reports of the two sessions this year. Less than two months after the end of the two sessions, the book on the digital economy came out, which shows that the status of the digital economy is crucial.

　　There are three characteristics of digital economy, one is "reality", and the so-called "reality" is the real economy. The real economy is being fully digitized, and the future digital center will also enter every corner of the real economy in all walks of life.

　　"In this case, our positioning is very clear. We made connectors, we made water and electricity, we made supporting roles, and the protagonist was a traditional enterprise from all walks of life. We provided tools for him." Ma Huateng said.

　　In Ma Huateng’s eyes, "new" is the second feature of the digital economy, and the so-called "new" is innovation. Ma Huateng said: "A lot of innovation opportunities are born in the vertical field." For example, a truck gang enterprise in Guizhou is a good example. The truck gang has opened services in 360 cities, accurately docking goods across the country, and greatly reducing the no-load force. Trucks provide accurate services, which is a good proof of the innovation opportunities in the vertical field.

　　The third is "communication". Ma Huateng believes that China Unicom is the third feature of the digital economy. In the past, foreign countries said that China enterprises had no copyright. In recent five years, copyright in China has been greatly developed, including movies, TV series, online games, mobile games, music, animation and other cultural industries. Ma Huateng said that the digital economy has made China’s economy walk out of a digital economy silk road, and China’s digital culture industry is the new silk. China should seize the great opportunity, cooperate more with good foreign enterprises, and use cooperation to lay out the global digital culture industry.

　　In the era of digital economy, artificial intelligence is very important, and in artificial intelligence, the most important element is "scene". Ma Huateng said that the scene is the battlefield and the market. Just like the three IT companies have their own main battlefields, Didi and mobike have travel scenes, and Meituan and 58 have life scenes. With the market and the scene, data will be generated, which will also drive the development of technology and talents will follow. With these conditions, artificial intelligence technology can naturally be improved and the digital economy will naturally develop.

　　Ma Huateng said that computing power and big data can be copied, but the market and talents cannot be copied. People have a deep awareness of daily life and usage habits, and people’s living habits have been formed. Therefore, only with the battlefield can the era of artificial intelligence use new technologies, seize the opportunities and create the future, otherwise it is useless to have technology and data alone.

　　In the digital transformation of many traditional enterprises, Ma Huateng positioned Tencent as a connector and a bottom-level hydropower. He said that Tencent will provide cloud computing, big data and Internet of Things support for traditional enterprises.

　　(Chen Yuanyuan, Luo Xiaoli and Zhai Peisheng also contributed to this article.)

CCTV News:Do you know how many Internet accounts are associated with your mobile phone number? Has your mobile phone number been registered as an Internet account by others? What should I do if I find someone else has registered an Internet account with their mobile phone number? Today (July 21st), the Ministry of Industry and Information Technology officially upgraded the "one-card universal access" system to version 2.0, which can provide users with the nationwide Internet account "one-card universal access" service.

"One-card universal inquiry 2.0" is a national Internet account convenient inquiry service launched by the anti-fraud center of the Ministry of Industry and Information Technology on the basis of the national mobile phone card "one-card universal inquiry" system, in conjunction with head Internet enterprises and telecom enterprises.

Users can inquire by filling in the mobile phone number, the last six digits of the ID number and the verification code through the inquiry portals such as "Industrial News Micro Report", "Anti-fraud Special Class of Ministry of Industry and Information Technology" and "China Xintongyuan". The query results are replied through the unified short message port within 48 hours.

　　　　　　 It is understood that in order to help crack down on telecommunication network fraud and solve the problem of users being "impersonated to run cards", the Network Security Administration of the Ministry of Industry and Information Technology launched the "one-card universal inquiry" service for national mobile phone cards in September last year. Users can check the number of mobile phone cards under their own names and cancel their accounts in time for abnormal number cards, which can effectively reduce the space for criminals to open and sell cards illegally. According to statistics, at present, more than 85% of fraud cases are carried out through the Internet, and many of them use Internet accounts registered by other people’s mobile phone numbers to carry out fraud activities. In order to prevent the risk of fraud related to Internet accounts associated with mobile phone numbers, the Ministry of Industry and Information Technology upgraded the original mobile phone number "one certificate for universal access" to mobile phone+Internet account "one certificate for universal access".

At present, the "one-card universal inquiry" system has opened up the relevant systems of 93 provincial-level basic telecommunications enterprises and 39 mobile communication resale enterprises in China. As long as I have a domestic mobile phone card under my name, I can use the inquiry service.

Wei Liang, Vice President of China Information and Communication Research Institute:In order to protect users’ personal information security, we use desensitization display, transmission line, data encryption, digital certificate and other mechanisms to ensure security, and authenticate the information submitted by users, so as to ensure that only the telephone number under the user’s own name can be queried in association with the registered Internet account.

Wei Liang said that the Anti-Fraud Center of the Ministry of Industry and Information Technology has guided Internet companies to establish supporting service mechanisms such as account details inquiry and account unbinding disposal, and Internet companies will handle any objections or complaints raised by users as soon as possible. Follow-up will combine the anti-fraud work situation, connect more Internet companies according to factors such as user scale and fraud risk, and support a wider range of Internet application queries. And launched the "one-click unbinding of secondary number" service to realize one-click unbinding of the Internet account association bound by the number before I hold the mobile phone number.

Sui Jing, Director of Network Security Administration of Ministry of Industry and Information Technology:In the next step, we are now actively docking with some commonly used ones, such as Sina Weibo, 58 City and so on … … Gradually increase the number of Internet companies accessing the platform, and we also welcome the vast number of Internet companies to join our queue.

　　[Pacific Auto] went public on the evening of March 10th, (|), in which Sylphy Classic sold for 998-118,600 yuan, the new Sylphy 1.6L sold for 119-133,900 yuan and the new Sylphy e-POWER sold for 138,900-174,900 yuan. For more than a decade, Sylphy has been the mainstay of Dongfeng Nissan’s sales in China, and it is also a Top3 frequent visitor on the sales list. Taking the latest data released by the Association as an example, Sylphy ranked third in the car sales list with 26,102 vehicles in February this year, and ranked first with 49,609 vehicles in January and February, which can almost be said to be Nissan’s best-selling model in the domestic market.

　　The fabulous achievements made by Sylphy have also made Dongfeng Nissan place great hopes on it, which coincides with the large-scale subsidy policy for Dongfeng models in Hubei and even the whole country. It is expected that the new Sylphy will also enjoy many discounts and become the Dongfeng that wins its sales again. So many models, which one is more suitable? Let’s have a detailed comparison with the models today.

　　First of all, let’s take a look at the specific price of the new car. Sylphy Classic sells for 998-118,600 yuan, for three models, and the new Sylphy 1.6L sells for 119-133,900 yuan. There are also three models and the new Sylphy e-POWER sells for 13.89-174,900 yuan, with five models. As a mid-term modified model, the front face design of the new car has been obviously adjusted, and at the same time, it has been replaced with a larger and more intelligent car system. However, the power has not changed much, and 1.6L fuel version and electric drive version of e-POWER models continue to be provided for consumers to choose.

　　　　For more than 10 years, our model has always been shown as "harmless to people and animals", especially the generation that was originally made in China in 2006. The gentle and elegant design and the interior full of home feeling left a deep gentle image of the family car among domestic car fans at that time. The current generation of Sylphy first made its debut in 2019. It can be said that this design has changed radically compared with the boring first two generations of Sylphy. After the injection of Nissan V-Motion design language, the whole shape is more sporty, which makes Sylphy, a mediocre car, come out of the shackles. This "little Scorpio" design has already won praise from all walks of life and attracted more young consumers’ love.

　　　　The new car is a mid-term change to Sylphy, which continues to follow the previous visual effect of width and flatness. Compared with the current models on sale, its main change lies in the newly designed flapping front grille, while the lateral lines, the rear of the car and other positions are basically maintained. The original excellent design, after all, the original style is excellent enough, and the new car can be changed slightly.

　　　　When this generation of interior styling was launched, it gave people the feeling that it was completely transformed. It abandoned the dull and old-fashioned sense of the times of the old model in one fell swoop, and the three-round air conditioning outlet in the middle and the smooth cascade design on both sides could all bring the same visual effect. The real car is a brown+black interior with two colors. After changing the 12.3-inch central control screen with a wide proportion, it can bring you a stronger sense of grade.

　　　　On the new Sylphy, the power system remains unchanged, equipped with the third generation HR16 engine, equipped with GT-R mirror injection cylinder hole technology, TCV intelligent multi-stage spoiler control technology, e-VTC intelligent electric continuously variable valve timing control technology and EGR cooling circulation system technology, so that the maximum output power is 99kW and the maximum torque is 159N·m, which is matched with XTRONIC CVT continuously variable transmission.

　　　　As a mid-term modified Sylphy e-POWER model, it continues to follow the previous wide and flat visual effect. Compared with the current models on sale, its main change lies in the newly designed front grille, and many details such as headlights, wheels and taillights also have "micro-facelift", which can be said to be more eye-catching and fashionable.

　　　　The power of the new e-POWER has not changed. It is still equipped with a 1.2L three-cylinder engine, with a maximum power of 53kW(72PS), a motor of 100kW(136PS) and a peak value of 300 N m. Although the parameters are not very eye-catching, the EV mode has a very rapid starting response, which is quite similar to the hybrid system at low speed.

　　　　It is worth mentioning that e-POWER is different from Toyota’s THS system and Honda’s i-MMD system. Simply put, the engine does not participate in direct driving. The fuel does work, which is converted into electric energy to charge the battery pack. It reaches the driving motor through the inverter, and then the power output by the driving motor is transmitted to the wheels. All we need to do is to keep ourselves in the most economical working range, bring a steady stream of electricity to the motor, and thus obtain very low fuel consumption performance. Therefore, the user does not need to charge the vehicle, but only needs to refuel as before, without changing the habit of using the car.