Equation Leopard Bear Sweet Wave： Nearly 30% of users of Leopard 5 are women.

As a brand-new brand created by BYD Group based on the individual needs of consumers, Equation Leopard undertakes the important task of entering the hard-core SUV market.

On November 20th, Equation Leopard announced that the first model, Leopard 5, will be delivered soon. Previously, on November 9, after nearly a year of preparation, Leopard 5 was officially listed, with a price of 289,800-352,800 yuan.

"After the launch of Leopard 5, it broke through 10,000 vehicles in 72 hours. In the portrait of the customer group, women account for nearly 30%. " Xiong Tianbo, general manager of Equation Leopard Automobile, said in an interview with Shell Finance and other media recently that in terms of channel construction, 85 stores are now on sale, and nearly 150 stores are under construction simultaneously.

Xiong Tianbo, general manager of Equation Leopard Automobile. Figure/Respondents for the picture

In overseas market planning, Xiong Tianbo said that Equation Leopard is a global brand and Leopard 5 is a global model. At present, we will do a good job in the domestic market first, and hope to make a preliminary attempt overseas next year.

Leopard 5. Figure/Enterprise official website

Beijing News Shell Finance: How is the pricing of Leopard 5 considered?

Xiong Tianbo:Leopard 5 is the first product of Equation Leopard, and any pricing will not come out of thin air. It is our core logic to sell the product to whom and by what. When it is found that the main crowd is customers who are buying new products, we will consider how much the customers are willing to pay for the early adopters of new technologies and new products, and we will consider setting the price at a price that not only has a certain market capacity and certain demand, but also meets the psychological expectations of customers, and then combine the product technology and configuration to build the comprehensive product strength of Leopard 5.

Beijing News Shell Finance: What is the order volume of Leopard 5 after listing? Will there be colors or configurations that women like in the future?

Xiong Tianbo:Since the release of Equation Leopard brand, it has been liked by many customers. Up to now, more than 300,000 customers in the official APP of Equation Leopard have deep connections with us. After the launch of Leopard 5, it broke through 10,000 vehicles in 72 hours, and now there is still a good growth every day, so it is in line with our expectations on the whole.

In customer group portraits, women account for nearly 30%, and the proportion of young women is higher. Of course, we want to do better and make more colors, including more and more personalized solutions to attract more customers.

Beijing News Shell Finance: What are the plans for Leopard 3 and Leopard 8?

Xiong Tianbo:Previously, we announced the equation. The product lines that Leopard is doing include hard-core off-road and sports cars. In the hard-core off-road product line, Leopard 5 was first released, and there was also a Car Leopard 3 to locate the pure electric A-class hard-core SUV；. Like Leopard 5, Leopard 8 is based on DMO super hybrid off-road platform, but its size is larger than Leopard 5. Leopard 3 and Leopard 8 will be launched in the second half of next year. Equation Leopard brand (plan) will launch 1-2 new products every year. After the product line of hard-core SUV is perfected, we will consider making some products related to sports cars.

Beijing News Shell Finance: What is the current situation of Equation Leopard channel construction?

Xiong Tianbo:Equation Leopard channel construction is relatively fast. At present, 85 stores are on sale, and nearly 150 stores are under construction at the same time. Now, nearly 200 stores have been confirmed. We initially planned about 100 stores in 60 cities. After August, we found that the customer coverage of Equation Leopard was very wide, and the city coverage was more than 300, so we increased the network planning, and now it has expanded to more than 100 urban channel outlets.

When making the initial channel planning, we decided on three types, one is a 4S store that includes all functions, the other is a mini 4S store that includes basic maintenance, and we call it a mini sales and service center, and the other is a retail-oriented store. In the process of construction, considering the service guarantee, we first built stores with service functions to ensure that there are stores in the city with services.

Beijing News Shell Finance: There are more and more hard-core off-road vehicles. How do you see the competition in this domestic market segment?

Xiong Tianbo:I think there are a few data that everyone can pay attention to. It is true that there are more and more hard-core off-road products on the market now, accounting for an increase in the whole automobile market. The growth of hard-core off-road models will drive the growth of this market segment. From the perspective of customers of Leopard 5, it can be divided into two categories. One category is off-road players with very strong off-road demand, but at the same time, we see another group of customers who drive luxury SUVs or luxury cars to replace vehicles. These customers have urban car demand and hope that vehicles can take into account off-road demand.

Beijing News Shell Finance: What is the overseas market planning of Equation Leopard brand?

Xiong Tianbo:Since the release of Equation Leopard, overseas customers have paid more attention to it. In the past few months, we have also received many overseas customers. Equation Leopard must be a global brand, and Leopard 5 must also be a global model.

At present, we should do a good job in the domestic market first, and hope to make a preliminary attempt overseas next year. BYD has local operation teams in overseas markets, and we are also working closely with them to bring Equation Leopard products overseas.

Beijing News Shell Financial Reporter Zhang Bing

Editor Wang Linlin proofreads Liu Baoqing.