Charging pile products accelerate "going out to sea" enterprises to "recruit soldiers and buy horses" to develop overseas markets
CCTV News:The first quarter of each year is usually the off-season for the charging pile industry, but the charging pile market in 2024 is particularly lively. What is the reason?
In a charging pile module manufacturing enterprise in Heyuan, Guangdong, the reporter saw Chen Shaocheng, who was busy. He told the reporter that the overseas version of charging pile module produced by their enterprise has been in short supply since this year. As the head of the production department, it has become normal for him to be urged by customers to deliver goods every day.
Chen Shaocheng, the person in charge of the enterprise, said that since 2024, thanks to the rapid growth of demand for charging piles in overseas markets, their orders have increased significantly. In order to deliver on time, the production line of charging pile modules has not stopped from the New Year to the present day.
According to industry insiders, overseas charging piles have a large gap, high price and relatively scattered competition pattern, while our charging pile products have been fully tested and technically iterated in the domestic market, and many enterprises already have the core technology independently developed. Therefore, the vast overseas market provides new opportunities for China charging pile enterprises.
Charging pile enterprises "recruit" to develop overseas markets
At the same time of the increase in factory orders, charging pile enterprises are also actively recruiting, increasing investment in research and development, and fighting in overseas markets.
Wu Zhixiang, manager of the personnel department of a charging pile enterprise in Shenzhen, Guangdong Province, has been very busy recently. He said that the business volume of enterprises in overseas markets has continued to grow, and the demand for overseas personnel has been expanding, making recruitment a top priority for enterprises.
During the visit, the reporter found that since 2024, the number of visits by overseas customers of many charging pile companies has also doubled. Charging pile enterprises, while recruiting, continue to increase investment in product research and development in response to new changes in overseas markets.
According to industry insiders, although the overseas market is vast, due to the different market environment and demand at home and abroad, there are differences in the requirements for charging pile certification. The scattered overseas charging piles and the difficulty in after-sales service all pose a big challenge for Chinese charging pile enterprises to go to sea.