109,800! The listing of Chery iCAR 03 is to build a young car.

On February 28th, 2024, iCAR 03, the all-aluminum electric four-wheel drive and SUV leader, was officially launched, and the official guide price of six models was launched. 10.98-16.98 millionYuan, this is the first time that the pure electric A-class SUV has entered the 100,000 range. ICAR 03 is specially designed for the early adopters with young mentality. It leads the market with trendy box design, unexpected manipulation and intelligent equal rights, and at the same time, it also understands the thickness of young people’s wallets and provides more choices for young people at competitive prices, truly achieving "young people’s cars have young prices".

At the press conference, iCAR 03 announced that users can enjoy the lifelong vehicle and three-electricity warranty from now on, and free rescue (the first private user) for the four-wheel drive long-life intelligent driving version. The users will be given the right to enjoy the advanced driving assistance function for life for a limited time, and there are multiple benefits that really make users worry-free about buying a car. For details, please consult the local iCAR user experience centers.

As a new brand of Chery’s new energy, iCAR will target young people and position itself as a brand for young people. At the launch conference of iCAR 03, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said: iCAR should be the coolest, the most fashionable, the safest and the most intelligent in the price range of 100,000-150,000, and it will certainly take advantage of the situation and become an instant hit!

Build excellent cars for young people.

As a travel tool specially designed for young people, iCAR 03 strives to create a fashionable travel vane by taking advantage of the aesthetics of square box design. With uncompromising tough lines and square shapes, we will break the tradition, be extremely pure, coexist retro and modern, evolve a new trend in the image of pure electric SUV, and lead the urban spirit of attacking and conquering.

The real user insight comes not only from the shape and function, but also from the deep understanding of the lifestyle of young people. ICAR 03 provides an intuitive operation interface by controlling the large screen with a 15.6-inch ultra-wide field of view, which is beautiful and practical. Moreover, it can realize L2++ level intelligent driving assistance function, and can realize more personalized settings through later OTA. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division, said: Through the optimal combination of AI software and hardware, iCAR 03 can realize the equal rights of intelligent driving, which is to knock down the price of high-level intelligent driving for young people.

The fun of pure electric driving is written into the product gene, and the performance control of iCAR 03 is not castrated by the price of being close to the people. The A-class pure electric SUV has been at the level of 150,000, and the four-wheel drive is more expensive. iCAR 03 redefines the product structure, and the two-wheel drive version is down to the level of 100,000, and the four-wheel drive version can be owned only by about 130,000. On the four-wheel drive version with the most extreme performance, iCAR 03 is equipped with the only iWD intelligent electronic control four-wheel drive system at the same level, which can realize intelligent switching between two-wheel drive and four-wheel drive. The layout of front and rear dual motors provides a strong power guarantee for the whole vehicle, with a peak power of 205kW, a wheel torque of 4100N·m, a zero-speed acceleration of only 6.5s, and it is easy to change lanes and overtake.

In the process of exploring and enjoying nature, we often encounter complicated road conditions. ICAR 03 meets the needs of all-weather travel in cities, and its original mixed-element super chassis brings the all-terrain capability ahead of its peers. 8+X all-road driving mode, calmly dealing with most non-paved scenes, establishing the position of a strong cross-country at the same level, and bringing users an unexpected control experience.

Since the brand was founded, iCAR has written safety into the initial heart of the brand. In terms of body technology, iCAR 03 adopts all-aluminum body, and its torsional stiffness is 31812 N m/deg, which is ahead of its peers. In terms of configuration, it is equipped with sixteen active safety configurations of ADAS, providing the best protection for the occupants in the car in all directions; In view of the battery safety that new energy users are most concerned about, iCAR 03 adopts high-quality batteries provided by Contemporary Amperex Technology Co., Limited, and the sandwich battery pack can withstand 2.2 tons of extrusion without deformation … All kinds of details are constantly refreshing the safety limit of pure trams at the same level with super-industry safety standards. iCAR 03 should make safety as young as it is and become the most distinctive brand label in users’ minds.

ICAR 03 is the first car for young people.

Young users in the new era are not satisfied with the everyday life in the city, but are eager to explore the vast and unknown world in the distance. They love life and pursue their dreams. ICAR is a brand for young people, which will open up more modular functional choice space for consumers in the future product level, which is in line with the spiritual core of users’ pursuit of a better life.

At present, iCAR ecology can provide users with services such as cloud consultation, scooter and free road rescue, making driving more convenient and safe, and connecting with young people’s worry-free travel desire at a high level; In addition, we specially build user tribes, establish user co-creation groups, invite users to join product co-creation organizations, pay more attention to usage scenarios based on their own needs for cars, innovate marketing models with user thinking, compete differently, build new channel models to provide unexpected experiences, and build the coolest brand in users’ hearts.

ICAR 03 is by no means a means of transportation for you to travel from point A to point B, it can be your companion on the journey or your playmate with personality. Since the delivery of iCAR 03, the brains of domestic refitting players have been wide open, and various ways of playing have emerged in an endless stream: outdoor cross-country style, exquisite coffee stalls, band tour cars … It can be said that there are almost no two identical ICAR 03s on the road, which fully demonstrates the profound refitting potential and playability of this car.

At the press conference, two owners of iCAR 03 who are in Everest delivered a speech by remote connection. They congratulated the listing of iCAR 03 and shared their high-energy car experience of exploring the journey. Mr. Zhang said: "iCAR builds cars for young people, which is to build desirable, cool and valuable cars."