Real Snow White clarifies controversial remarks. User questioning is a public relations strategy.

In an interview recently, Rachel Segler, the star of Disney’s live-action Snow White, "clarified" her earlier criticism of the 1937 animated classic, but this change was widely questioned by the outside world as a public relations strategy rather than a sincere attitude change.

Previously, Segler had repeatedly publicly criticized the original Snow White, calling it "outdated" and "the prince’s behavior was inappropriate", which caused a lot of fans’ dissatisfaction. In this interview, however, she redefined the criticism of fans as "enthusiasm" and said, "I feel very honored to participate in something that people are so enthusiastic about."

This inconsistent statement is considered to be insincere and has obvious traces of public relations. The outside world questioned that Segler’s move was to save the negative impact caused by his previous remarks, and speculated that Disney’s public relations team was behind the scenes.

In addition, Segler repeatedly mentioned his cultural background in the interview, trying to shift the topic to diversity and inclusiveness, which is also referred to as a typical public relations strategy.

At present, Snow White’s live-action film is facing box office pressure, and Segler’s speech storm has undoubtedly added insult to injury to the film’s publicity. Many viewers said that they were disgusted with the insincere behavior of the stars and worried about the quality of the film.

Some media analysts believe that whether Disney’s public relations strategy can work is still unknown. But what is certain is that the audience is paying more and more attention to the truthfulness of celebrity’s remarks, and any attempt to manipulate public opinion may be counterproductive.